Internationally known advisors Award winner baseline provides a view of the typo- Edited by Mike Daines and Hans Dieter graphic world, with a depth of insight Reichert, baseline is an international guaranteed by an editorial board award winner, including those from the baseline which includes the Why Nots' David Ellis, D&AD and the STD in the UK; design type designer Cohn Brignall and prizes from Germany and the Type & the international typographics journal with a internationally recognised graphic Art Directors Clubs in New York. unique personality designer Alan Fletcher. Famous contributors Essential information Start your collection now baseline provides inspiration, imagination A collection of baselines is a combi- and in-depth information in equal nation of typographic dictionary, source measure. Past contributors have included book and encyclopedia. Designer profiles Neville Brody, Sir Terence Conran, Malcolm range from Bodoni to Zapf, via Cassandre Garrett, Grappa, Jeremy Lesley, Robert and Spiekerman. Articles about lettering Slimbach and Ralph Steadman. And span the calligraphy of Donald Jackson design journalism at its best from Karen and the typographic maps of Paula Scher. Chambers, Jeremy Myerson, Julia Thrift, The impact of technology on type is Teal Triggs, Peter Hall and others. chronicled from wood type to True Type. Collectors' items It is unique. baseline is the independent large format full colour journal which concentrates on the world of type and typography. It reflects all aspects of type, its design, its use and its link to the graphic and art scenes. baseline provides a showcase for new design and previously unpub- lished material. Back issues have become collectors' items. And even more for collectors Subscribers receive special offers on baseline limited edition publications. For example, the boxed set of facsimile labels designed by E McKnight Kauffer, issued earlier this year, is still on offer for subscribers. Circle 1 on Reader Service Card Become a baseline collector. Don't miss out - subscribe today. baseline I would like to subscribe to the next four issues starting with number zo. Surname Subscription Department —UK £40.00 INCL. P&P Title/Initials Bradbourne Publishing Ltd _ Europe £44.00 INCL. P&P Job Title Bradbourne House — Worldwide/USA $79/E48.00 INCL. P&P Company East Mailing 11 12 13 14 17 18 19 I also would like to receive back issues of baseline Kent ME19 6Dz UK per issue £10.00 INCL. P&P Address • United Kingdom Europe per issue £11.00 INCL. P&P T +44 (0)1 732 875 200 USA/Worldwide per issue $2o/£12.00 INCL. P&P F +44 (0)1 732 875 300 I would like to order the limited facsimile edition of E McKnight Kauffer labels _UK/Europe £129.25 INCL. P&P + VAT — Worldwide/USA $195/E120 INCL. 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Linotype-Hell roiution rpographyin IL* EVERYONE IS TALKING ABOUT 16 IF ICJ 411* 34 OF THE MOST POPULAR TYPEFACES Helvetica® • New Century Schoolbook' • Palatino® FROM THE LIBRARIES OF LINOTYPE-HELL AND ITC ARE NOW AVAILABLE Times® • Courier • ITC Avant Garde Gothic® FOR MACINTOSH IN THE QUICKDRAW GX-FORMAT We've got the Fonts ITC Bookman® • ITC Zapf Chancery® Linotype ♦ ITC Zapf Dingbats® -) • Mottle Naps TM Li3gAgY Please send me more information _ about GX fontsfrom Linotype-Hell and ITC INSTANT VALUE: Yes F A X COUPON U&lc For those of you who do not yet work with GX-savvy applications, NAME additional fonts with SMALL CAPS , COMPANY Old Style Figures and Expert Sets are included in the GX volumes on our STREET new CD ROM Fonts Just In Time 6.0 CITY, ZIP/POSTAL CODE ON to give you a taste of the great new typographic benefits that PHONE FAX TIME QuickDrawTM GX has to offer. FAX et +1 516 04 3616 tri +44 12 4 2 285100 0+49 6196 982185 285101 +49 6196 982731 PHONE IOW Boo 799 4922 +44 12 4 2 WEE SITE http://wwwlinotypecom Circle 2 on Reader Service Card vmp; , :- , • Le EXECUTIVE PUBLISHER: MARK J. BATTY EDITOR/PUBLISHER: MARGARET RICHARDSON MANAGING EDITOR: JOYCE RUTTER KAYE CONTRIBUTING EDITORS: PETER HALL, KAREN S. CHAMBERS GRAPHIC DESIGN: WHY NOT ASSOCIATES CREATIVE SERVICES DIRECTOR: JANE DiBUCCI ART/PRODUCTION MANAGER: CLIVE CHIU ART/PRODUCTION: JAMES MONTALBANO ASSOCIATE PUBLISHER/ADVERTISING SALES: REBECCA L PAPPAS DISTRIBUTION: EDWARD WORMLY SUBSCRIPTIONS: ELOISE A. COLEMAN FOR INFORMATION ON EXISTING SUBSCRIPTIONS, FAX (516) 756-2604 LIST RENTAL OFFICE: CMG INFORMATION SERVICES (800) 677-7959 © INTERNATIONAL TYPEFACE 30 Making a Book CORPORATION 1996. Private presses are featured photographicilly U&Ic (ISSN 0362 6245) IS and in fine print in an upcoming book from I he PUBLISHED QUARTERLY BY Whittington Press. By Margaret Richardson. INTERNATIONAL TYPEFACE CORPORATION, 866 SECOND AVENUE, 36 Plazm is Not a Magazine NEW YORK, NY 10017. A Portland art, publication combines views ITC IS A SUBSIDIARY OF ESSELTE LETRASET. on politics and (.1ilture with bravado design and bravura typeface,s. By Joyce Rutter Kayo. U.S. SUBSCRIPTION RATES, • $30 FOR THREE YEARS; FOREIGN AIRMAIL SUBSCRIPTIONS, 23, Number 1, Summer 1996 $60 U.S. FOR THREE YEARS; U.S. FUNDS DRAWN ON U.S. BANK. 40 Barking Type TO CONTACT ITC Steven Heller reflects on the rise CALL: (212) 371-0699 and fall of type specimen sheets of the FAX: (212) 752-4752 moderne era. E-MAIL GENERAL: [email protected] 44 Five New Exhibits from ITC EDITORIAL/PRODUCTION: ITC presents five versatile (and artful) [email protected] ADVERTISING/CIRCULATION: Fontek text faces from Michael Gills [email protected] and Colin Brignall. 6 Message from ITC SECOND-CLASS POSTAGE PAID AT NEW YORK, NY AND ADDITIONAL Type issuni, for the Internet and the printed 0 50 Font Free-for-All MAILING OFFICES. POSTMASTER: page are discussed by Mark Batty. John Hudson of Tiro Typeworks surfs the SEND ADDRESS CHANGES TO World Wide Web for fonts and discussions U/t/c SUBSCRIPTION DEPARTMENT, 8 A Century of Type: on type to discover grand passions on P.O. BOX 129, A Little Revolution Now and Then the small screen. PLAINVIEW, NY 11803-0129. Sebastian Carter presents an ITC OPERATING EXECUTIVE BOARD 1996 historical perspective on type creation Fine Print MARK J. BATTY, and its creators. Two recent books on type are reviewed PRESIDENT AND CEO insightfully and esthetically by Mike Dailies. RANDY S. WEITZ, 10 New Type Tools CONTROLLER Gene Gable reviews the latest ILENE STRIZVER, in type software and explains each DIRECTOR OF TYPEFACE DEVELOPMENT ITC FOUNDERS: product's features. International Typeface Corporation would AARON BURNS, HERB LUBALIN, like to thank Why Not Associates, London EDWARD RONDTHALER 13 French Resistance (David Ellis, Andy Altmann & Patrick Morrissey) ITC, Although traditional in its approach, for the design of this issue of U&Ic. U&Ic AND THE U&Ic LOGOTYPE the Atelier National de Creation ARE REGISTERED TRADEMARKS OF Cover and intro photographs by Rocco Redondo. INTERNATIONAL TYPEFACE CORPORATION. Typographique in Pans is producing Neon by The Atomic Neon Company. MICROFILM (16mm OR 35mm) typographers and type designers AND MICROFICHE (105mm) COPIES with a futuristic vision. By Peter Hall. OF U&Ic ARE AVAILABLE FROM UMI, 300 NORTH ZEEB ROAD, 20 Arts & Letters ANN ARBOR, MI 48106-1346. The letterform as the subject matter PHONE: (800) 521-0600 for contemporary artists' work is explored OR (313) 761-4700. by Karen S. Chambers. FAX: (313) 761-3221. 26 ITC KaHoe' Anew ITC typeface by Phill Grimshaw is inspired by the calligraphic hand. IlLADLINLS. DC FHAr ,,i GOTHIC HEAVY SUBHEAD: ITC FRANKLIN GOTHIC BOOK 1EXT: [IC FRANKLIN GO 11111' MEDIUM. MEDIUM ITALIC ATypI I Typelab The Hague 1996 The Hague, The Netherlands, oit) October 24-28, 1996 The Association Typographique Internationale (ATyp1), The Royal Academy of Art and The Royal Conservatory of Music (Type, Art, Music, Technology, Business and Law) Typography &... is a conference gathering Art Directors, Graphic Designers, Type Designers, Musicians, Film Makers, Business and Legal Executives, Users and Developers of Software and anyone to whom type and typography are essential. The conference will include presentations from international experts, performances of works, exhibits of type design and typography, live design sessions for print and online, visits to local studios, special museum programs, and, of course, TypeLab, the interactive experimental program of type and ... Fee Schedule Members Non-Members Member Students Non-Member Students Before July 31 $275.00 $340.00 $100.00 $125.00 After July 31 $325.00 $390.00 $125.00 $150.00 To Register, or for further information contact: Anita Garay at International Typeface Corporation: (212) 371-0699. fax (212) 752-4752, e-mail [email protected] , or write to ATypl, ITC 866 2nd Avenue, New York, NY 10017. Registration limited to first come, first served! Circle 3 on Reader Service Card 5 t The Internet is .undergoing an identity crisis. Ar What began as a means of communication between he like minds in government and the academic world f t o is now being transformed into a venue for mass com- te munication for anyone with a modem and provider. Sta On another level, the Internet has gone from being a e: vehicle for communicating to becoming a global Typ market in itself.