http://oac.cdlib.org/findaid/ark:/13030/tf4t1nb0n3 No online items Guide to the Apple Computer, Inc. Records, 1977-1998 Finding Aid prepared 1998 The Board of Trustees of Stanford University. All rights reserved. Guide to the Apple Computer, Inc. Special Collections M1007 1 Records, 1977-1998 Guide to the Apple Computer, Inc. Records, 1977-1998 Collection number: M1007 Department of Special Collections and University Archives Stanford University Libraries Stanford, California Processed by: Pennington P. Ahlstrand and Anna Mancini with assistance from John Ruehlen and Richard Ruehlen Date Completed: 1999 Aug. Encoded by: Steven Mandeville-Gamble 1998 The Board of Trustees of Stanford University. All rights reserved. Descriptive Summary Title: Apple Computer, Inc. Records, Date (inclusive): 1977-1998 Collection number: Special Collections M1007 Creator: Apple Computer, Inc. Extent: ca. 600 linear ft. Repository: Stanford University. Libraries. Dept. of Special Collections and University Archives. Abstract: Collection contains organizational charts, annual reports, company directories, internal communications, engineering reports, design materials, press releases, manuals, public relations materials, human resource information, videotapes, audiotapes, software, hardware, and corporate memorabilia. Also includes information regarding the Board of Directors and their decisions. Language: English. Access The hardware series of this collection is closed until it can be fully arranged and described. Publication Rights Property rights reside with the repository. Literary rights reside with the creators of the documents or their heirs. To obtain permission to publish or reproduce, please contact the Public Services Librarian of the Dept. of Special Collections. Preferred Citation [Identification of item] Apple Computer, Inc. Records, M1007, Dept. of Special Collections, Stanford University Libraries, Stanford, Calif. Acquisition Information Gift of Apple Computer, Inc., 1997. Historical Note Apple Computer, Inc. was incorporated on January 3, 1977. Apple Computer, Inc., ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh, of which it had sold more 30 million systems as of the end of 1998. Apple's original mission as articulated by its co-founder Steven Jobs was to bring the best personal computing products and support to students, educators, designers, scientists, engineers, business persons and consumers in over 140 countries around the world. In 1998, Apple Computer, Inc. maintained Research & Development sites in Cork, Ireland; Cupertino, California; Tokyo, Japan; and Zhuhai, China. Apple owned manufacturing facilities in the United States, Ireland, and Singapore. Distribution facilities are located in the United States, Europe, Canada, Australia, Singapore, and Japan. 1976 Steve Job and Steve Wozniak create the Apple computer, which is just a circuit board and does not come with a case, keyboard, mouse or monitor. Venture capitalist "Mike" Markkula invests $91,000 in the new company. 1977 The Apple II released. First personal computer with a plastic case and color graphics. 1978 Storage peripheral on Apple II changed from cassette to disk drive. 1979 Apple II+ released. Guide to the Apple Computer, Inc. Special Collections M1007 2 Records, 1977-1998 1980 Apple III released. Apple has several thousand employees, no domestic unions and goes public at $22/share. 1981 Problems with Apple III lead the company to temporarily halt production. Forty employees are laid off. Wozniak and girlfriend injured in a plane crash. Jobs becomes chairman, "Apple Values" drafted. IBM releases its first PC. 1983 Apple III+, Apple IIe and Lisa released. Lisa was the first graphical-interface computer available to the public. Lisa also comes with a mouse and a 3.5 inch disk drive. John Sculley leaves PepsiCola to run Apple. Over 200 Apple employees have become millionaires since 1980. Apple is the youngest company to enter the Fortune 500. 1984 Apple IIc, Lisa 2 and Macintosh are released. The classic "1984" commercial runs during the Superbowl. 1985 Lisa and Apple III discontinued. Lisa 2 re-released as Mac XL. Jobs resigns, Apple lays off 1200 employees and begins to look into Microsoft's GUI development after the release of Windows 1.01. 1986 Apple IIgs, enhanced Apple IIc and MacPlus released. Apple achieves Fortune 200 classification. 1987 Mac SE and Mac II released. Hypercard added to operating system. 1988 Apple IIc+ and Mac IIx released. Apple has over 9000 employees worldwide and is doing business in 85 countries. Jobs' new project NeXT is released. 1989 Mac SE/30, Mac IIcx, Mac portable and Mac IIci released. Excess Lisa computers buried in a Utah landfill. 1990 Mac IIfx, Mac Classic, Mac LC and Mac IIsi released. IBM released Windows 3.0. 1991 Classic II (later sold as Performa 200), Quadra 700, Quadra 900 and PowerBook 170 released. 1992 Mac IIvx (Performa 600 and 600CD), Mac IIvi, Quadra 950 and PowerBook 160 released. 1993 Color Classic, Color Classic II, LC III, LC III+, LC 475/ Quadra 605, LC 520, Quadra 610, Quadra 650, Quadra 800, Workgroup Server 80, PowerBook 165, PowerBook 5300 and Newton released. Scully leaves and Michael Spindler becomes CEO of Apple. NeXT computers are discontinued. 1994 LC 550, Quadra 630, PowerMac 6100 and various Performas released. 1995 Various PowerMacs, various Performas and Duo 2300c released. Apple has $1 billion in backorders. Windows 95 released. 1996 Various PowerMacs and Performas released. Spindler resigns and Gil Amelio becomes chairman. Apple buys NeXT and Jobs returns to work at Apple. 1997 Various PowerMacs and PowerBooks released. Amelio resigns. Jobs becomes "interim" CEO and crafts an alliance with Microsoft. Newton cancelled. 1998 iMac released. Apple begins to be profitable again. Scope and Content Contains organizational charts, annual reports, company directories, internal communications, engineering reports, design materials, press releases, manuals, public relations materials, human resource information, videotapes, audiotapes, software, hardware, and corporate memorabilia. Also includes information regarding the Board of Directors and their decisions. Indexing Terms The following terms have been used to index the description of this collection in the library's online public access catalog. Amelio, Gil. Jobs, Steven, 1955- Sculley, John. Wozniak, Stephen Gary, 1950- Markkula, A.C. (Mike) Apple Computer, Inc. Apple Computer, Inc. Macintosh Division Apple II (Computer) Apple IIc (Computer) Apple IIe (Computer) Apple II (Computer) Apple IIc (Computer) Apple IIe (Computer) Apple IIGS (Computer) Apple II Plus (Computer) Apple III (Computer) Guide to the Apple Computer, Inc. Special Collections M1007 3 Records, 1977-1998 Apple computer--Programming. Computer engineering. Computer industry. Computer software industry. Computers. Corporate culture. Lisa computer. Macintosh (Computer) Macintosh II (Computer) Macintosh Classic (Computer) Macintosh SE (Computer) Macintosh PowerBook notebook computers. Series 1 Administration & Organization Scope and Content Note This series includes organization charts (both company-wide and for smaller divisions), telephone directories, annual reports, corporate histories and timelines. Subseries 1.1 Timelines & Corporate History Box 1, Folder 1 Software & hardware release & availability dates, var. Box 1, Folder 2 Photocopies of checks written to purchase an Apple I, 1976, July Subjects and Indexing Terms Ricketts, Charles Box 1, Folder 3 Corporate Timeline, 1976-1988 Box 1, Folder 4 Corporate Timeline, 1976-1990 Box 1, Folder 5 Corporate Timeline, 1976-1992 Box 1, Folder 6 Corporate Timeline, 1976-1993 Box 1, Folder 7 Corporate Timeline, 1976-1995 Box 1, Folder 8 Historical pricing list, 1977-1984 Box 1, Folder 9 Revenues bargraph, 1977-1992 Box 1, Folder 10 Apple products: dates introduced & discontinued, 1978-1997 Box 1, Folder 11 Apple Values statement, 1981? Box 1, Folder 12 Apple Corporate Library Timeline, 1981-1987 Box 1, Folder 13 Apple Commemorative Calendar, 1982 Box 1, Folder 14 Case study of Apple Computer, Inc. for Stanford University School of Business, 1983 Subjects and Indexing Terms Gable, James S. Tylka, Suzanne Stanford University Box 1, Folder 15 Introduction dates for Apple products, 1987 Box 1, Folder 16 Innovation at Apple, 1990 Subjects and Indexing Terms Dvorak, John C. Guide to the Apple Computer, Inc. Special Collections M1007 4 Records, 1977-1998 Series 1Administration & Organization Subseries 1.1Timelines & Corporate History Box 1, Folder 17 At the Crossroads: a strategic framework for a renewed Apple, 1996 Subjects and Indexing Terms Amelio, Gil Box 9, Folder 1 Apple timeline exhibit, 1945 - 1985 : ENIAC computer, 1945 Physical Description: 1 photograph mounted on press board Box 9, Folder 2 Apple timeline exhibit, 1945 - 1985 : ENIAC computer, 1945 Physical Description: 1 photograph mounted on press board Box 9, Folder 3 Apple timeline exhibit, 1945 - 1985 : ENIAC computer information plaque, 1945 Physical Description: text mounted on press board Box 9, Folder 4 Apple timeline exhibit, 1945 - 1985 : Battle for market share informational plaque, 1950-1959 Physical Description: text mounted on press board Box 9, Folder 5 Apple timeline exhibit, 1945 - 1985 : Byte magazine cover, Issue no. 3, 1975 Nov. Physical Description: 1 photograph mounted on press board Box 9, Folder 6 Apple timeline exhibit, 1945 - 1985 : Byte Computer Store, 1975