7 Programming for Health, Safety, & Active Living Adult cyclists learn proper signaling techniques 2013 OVERVIEW Charles Dickens got it right: “Walk to be healthy, walk to be happy.” Creating In this Chapter a safe and inviting bicycle and pedestrian transportation system requires Overview attention to more than physical infrastructure; it requires a diverse toolkit of complementary programmatic recommendations that will enable people The Role of Advocacy to walk and bicycle more, and lead healthier lives. Recent studies show that Organizations programming and promotion aspects are crticially important for the success of bicycle and pedestrian projects.1 Targeted education, encouragement, Bicycle- and Walk-Friendly enforcement, and evaluation strategies that improve North Carolina Communities residents’ health, safety, and their ability to incorporate walking and bicycling into everyday life are important as strategies that support the Education Programs, development and success of physical infrastructure. Successful programs Initiatives, Strategies must reach users and motorists in all different sectors of the population in North Carolina. A program may be presented as a campaign, effort, on- Encouragement Programs, going initiative or one-time event, depending on its purpose. Every initiative Initiatives, Strategies should have a well-defined purpose or focus, a clearly identified goal (or Enforcement Programs, goals), a lead agency/organization, and a logical timeline or schedule. In Initiatives, Strategies essence, these different efforts market walking and bicycling to the general public and ensure the maximum “return on investment” in the form of Programmatic increased mode shift to walking and bicycling. As John Fitzgerald Kennedy Recommendation Review once said, “Nothing compares to the simple pleasure of a bicycle ride.” Table This Statewide Pedestrian and Bicycle Plan establishes the following vision for the future of pedestrian and bicycle transportation in North Carolina: North Carolina is a place that incorporates walking and bicycling into daily life, promoting safe access to destinations, physical activity opportunities for improved health, increased mobility for better efficiency, retention and attraction of economic development, and resource conservation for better environmental stewardship of our state. Programming for Health, Safety, & Active Living | 7-2 WalkBikeNC Plan summits are well-attended and can include focus areas THE ROLE OF ADVOCACY such as “Bike to the Legislature” events. Additionally, the ORGANIZATIONS NCATA should seek partnerships with health organizations State and local advocacy groups have the opportunity and volunteer advocates to host a companion Walk to support bicycle and pedestrian safety, education, Summit on an annual basis. The Walk Summit could begin as and outreach programs and initiatives. These efforts a one-day workshop and expand into a multi-day summit work in parallel to the efforts of NCDOT and can help as attendance and awareness increases. further the reach and impact of NCDOT’s programmatic strategies. North Carolina Active Transportation Alliance Example responsibilities of NCATA and local advocacy (NCATA) seeks to promote non-motorized transportation organizations: choices in North Carolina. Through partnerships with shop • Generate awareness and support through owners, bicycling clubs, transportation professionals, local champions, volunteers and community members advocacy organizations, and elected officials, NCATA at the local level to stimulate a grassroots promotes infrastructure, planning and education programs movement. that improve conditions for people-powered transportation. • Start with Governor and State Assembly and Their vision for North Carolina is a state “where anyone can recruit elected officials to champion the Active choose to bicycle, skate, run, and walk as normal, practical, Transportation Cause. healthy, safe and active transportation.” • Avoid turning Active Transportation issues into a partisan issue. NCATA and local advocacy organizations should promote • Find legislative support from all political parties. policies at the state level that will fairly and equitably • Build diverse coalitions consisting of health groups, accommodate bicyclists, skaters, wheelchair users, chambers of commerce, safety, environment, pedestrians, and others using human-powered active older adults, recreation, realtors and other transportation. These organizations should also take a lead 7 appropriate partners. role in advocating for statewide support of Complete • Build constructive relationships with NCDOT and set Streets concepts and other laws that improve safety and up recurring meetings with staff. establish dedicated funding sources for pedestrian and • Be a resource - volunteer on committees, bicycle infrastructure in the state budget. review policies and documents, consult on bike/ walk projects, run publicly funded bicycle and The first inaugural Bike Summit was held in 2012 in Raleigh and pedestrian education classes. was well attended by public and private sector planners, • Offer public recognition to decision makers who cyclists, policy and decision makers and other related institutionalize best practices. representatives in the transportation field. The NCATA, with the support of bicycle advocate volunteers and local The support of NCATA and local advocacy organizations government volunteers, should should continue to host such as Bicycling in Greensboro, Charlotte Area Bicycle statewide bicycle summits each year. Statewide bicycle Alliance, Carrboro Bicycle Coalition, Durham Bicycle Coalition, Asheville on Bikes, Bicycle HaywoodNC, Connect 7-3 | Programming for Health, Safety, & Active Living 2013 Walking school buses are educational and build confidence in children to safely walk to school. Plan has been developed using the “5 Es” approach with an Programming or intent to provide action steps in each category that the state can take towards becoming more bicycle and pedestrian- friendly. In addition to the action steps recommended in this chapter, NCDOT can support North Carolina municipalities who wish to achieve a Bicycle and/or Walk Friendly designation by encouraging communities and providing guidance during the development of a Bicycle Friendly or Walk Friendly application. f This chapter organizes the efforts the state of North Carolina has taken to promote bicycling and walking into three primary Health, categories, Education, Encouragement and Enforcement. The additional efforts that would be included in the Evaluation and Engineering categories are included and reported on in other sections of this Plan. Recommendations presented in Saf the following pages align with the vision and goals of this Plan Gaston, and Walkable Hillsborough Coalition will contribute and are approached in two ways: A) as recommendations ety, to the successful implementation of the programmatic to improve on existing efforts, and B) as recommendations for recommendations presented in this chapter. Specific new targeted strategies. Partnership and facilitation support & opportunities for these partnerships are identified throughout guidance is included with each recommendation. NCDOT Active this chapter; however, advocacy organization support should should enlist the support and assistance from these partners not be limited to these specific partnerships. NCATA and local and actively engage them throughout the development and advocacy groups are identified as potential partners for the implementation of each initiative. implementation of several programmatic recommendations Living presented in this chapter. EDUCATION PROGRAMS, INITIATIVES, STRATEGIES BICYCLE- AND WALK-FRIENDLY Providing bicycle and pedestrian educational opportunities COMMUNITIES is critical for bicycle and pedestrian safety. Education should Recognizing the importance of targeted programmatic span all age groups, cultures, abilities, and include motorists strategies, the national Bicycle Friendly Community program as well as current and potential cyclists and pedestrians. The (administered by the League of American Bicyclists), and the focus of an educational campaign can range from information Walk Friendly Communities program (administered by the about the rights and responsibilities of road users, to tips for safe Highway Safety Research Center’s (HSRC) Pedestrian and behavior; from awareness of the community-wide benefits of Bicycle Information Center (PBIC)), recommend a multi-faceted bicycling and walking, to technical trainings for agency staff. approach based on five different “E” categories: Engineering, Education, Encouragement, Enforcement, and Evaluation. This Programming for Health, Safety, & Active Living | 7-4 WalkBikeNC Plan Purpose means of reducing bicyclist injuries and fatalities. Over the last twenty years, the DBPT has undertaken a series of helmet promotions in collaboration with other organizations One of the goals of this Plan is to develop and implement and agencies across North Carolina. The Bicycle Helmet educational programs for all road users to increase safety, Initiative is designed to reduce bicycle related injuries and awareness, and understanding of pedestrian and bicycle fatalities of children, as well as encourage behaviors that rights, responsibilities, and benefits. Every year, on average, will lead to bicycle helmet usage as an adult. 168 pedestrians and 24 bicyclists are killed on North Carolina roadways. Through improvements to existing and Today,