03 OUR SEVENTH CONFERENCE ON EUROPEAN SOIL GUIDE CONTENTS A BIG WELCOME TO MUNICH FROM THE A4U TEAM 05 Welcome & guten tag We’re extremely excited to be back in Germany for the 2nd consecutive year and delighted to have you all join us for our 7th 07 Conference guide European a4uexpo event. This year will be bigger and better than the success of 2010 15 Sponors & partners with a fantastic package of conference sessions tackling the hottest industry topics, a buzzing exhibition hall and a host of 25 Agenda day one networking events. 2011 sees the inclusion of a number of new event features; speed networking hosted by Silver Sponsor 35 Agenda day two Webgains, expert roundtables and the live theatre included within the exhibition hall. From all of the team at a4u we hope 45 Speaker profiles you enjoy your time with us here in Munich. 67 The exhibition hall THANK YOU TO OUR SPONSORS 77 Networking parties 81 Note pages 05 welcome A WARM WELCOME AND GUTEN TAG The teams arrive here in Germany fresh collaborative efforts can often lead to We’ve not just increased the choice and from the a4uAwards in London, where completely new revenue channels for diversity of sessions in 2011 we’ve also innovators, collaborators and smart the performance marketing industry. introduced three new features for you to executors were rewarded in-front of a get your teeth into. 700+ crowd at the Grosvenor House on We’ve seen this with innovative Park Lane. publishers working with their This year, you’ll be able to join Webgains advertisers and third parties to track as they host their fantastic speed If I refer back to my opening speech offline redemptions with mobile apps, networking session on day one. You at the glitzy dinner, the theme of or indeed create the amazing current could join a host of experts for a riveting collaboration was evident in many of phenomenon that is behavioural discussion on a topic you’re passionate the successful award entries. I’m not just referring to basic collaboration, for example blocking These collaborative efforts can often lead our competitors with a co-ordinated paid search strategy, but thoughtful, to completely new revenue channels for the in-depth efforts whereby the overall goal of securing a sale and achieving performance marketing industry an effective and sustainable ROI is cemented within the membranes of the relationship. retargeting. Both of these subjects and about on day two during our roundtable For instance the entries were littered critically the strategy and theory will session, or join us for our new wrap-up with conversion optimisation be discussed here at the Munich Park session where you’ll be able to pick collaboration, offline sales tracking, Hotel alongside 40+ diverse sessions up a Bavarian beer and discuss with social media co-ordination and that have been programmed to help you key speakers their takeaways from the bespoke technical integrations. These maximise your performance. show. [continued on page 6] 06 welcome A WARM WELCOME AND GUTEN TAG [continued] These new features are ClickBank, Markcomedia, TradeTracker, for attendees in Munich for a4uexpo in addition to our expo hall drinks netaffiliation, belboon Webgains, London on the 18-19 October. Simply reception at the end of day one, and Argos, Commission Junction and eBay. enter the code ‘50OFFLONDON’ when the frankly not to be missed Official Only with their support can a4uexpo you register. Do it now as the code is Networking Party, where once again as an event, continue to innovate, only valid during conference hours here we have an amazing evening planned. push boundaries and create a very real in Germany! We’ll be transporting you all to the Alte international platform to celebrate our Kongresshalle for a night of networking, success as an industry and help shape Best entertainment, fantastic food and a its future. I hope that you leave the complimentary bar. show with fresh ideas, new contacts and friends that will help meet your business Of course, none of this would be possible and personal objectives. If you don’t tell without the support of our sponsors, us, if you do please tell others! MATTHEW WOOD both affilinet and zanox continue to Founder of a4uexpo support the event as Platinum Sponsors Finally, don’t forget that we’ll be year after year, as do all of our sponsors, running a very special 50% discount 07 welcome MAKING THE MOST OF YOUR TIME AT A4UEXPO A few pointers to ensure you get the most from actION POInts WIN PRIZES! your time at a4uexpo, Europe. Write action points or key conversations on business cards, We have provided a notepad at the back of this book for drop by the stands and drop yours into the boxes for the your notes on sessions – be sure to choose these carefully chance of winning a prize. Remember to visit our drinks and write down any conversations, contacts or key points receptions at the end of day one, a great way to relax and from sessions that you can take back and share with network with a few old friends and hopefully make some your colleagues. new ones along the way. If you don’t get everything down, not to worry: all Importantly. We want you to get the most out of your presentations will be available online following the event experience at this years a4uexpo, therefore don’t be afraid for you to review. to ask questions and get involved! a4uexpo Europe has been designed to be interactive, educational and fun! We always want to hear your opinions on how we’re doing. Help us to make next year even better by leaving some constructive feedback on the forms provided to you by staff at the start of each session. PLEasE REMEMBER Limited WiFi is available for your blogging, tweeting and • The Hilton is a non-smoking venue stat checking enjoyment. If you are using the WiFi, please • Turn off your mobile phone whilst attending sessions! be sure to log off after your session to allow other delegates • With over 800 delegates attending this year, things the chance to make use of this service. are bound to be hectic. Listen out for the reminder announcements five minutes before the start of each session to ensure you don’t miss anything! Session decks will be available at slideshare.net/a4uexpo 08 welcome YOUR BADGE, WRISTBAND & CONFERENCE TWEETING TWEETING GENERAL twEEts a4uexpo has been utilising twitter in its events since 2008, and this year is no different. #A4UEXPO If you enjoyed (or are enjoying) a session and have some feedback or a question, tweet your thoughts #A4UA BALLROOM A using one of the session hash tags as outlined in the #A4UB BALLROOM B chart to the right. #A4UC CEZANNE #A4UT LIVE THEATRE WIFI PASSWORD: U: EVent/a4uexpoeurope P: munich BaDGES & WRIstBanDS AFFILIATE You must wear your badge & wristband at all times AGEncY while at the conference. Failure to display these will mean you will not be allowed into sessions. MERCHant Badge swapping is strictly prohibited, anyone caught NEtwORK doing so will be ejected from the conference & banned from future events. 09 welcome LUNCH MENU Day one Day two 13:30-14:45 13:30-15:00 • Grilled Mediterranean vegetables with herbs and chilli oil • Pretzels, Obazda (savoury Bavarian cheese spread) with • Air-dried ham with rocket and Parmesan shavings onion rings and lard-crackling spread • Marinated shrimps with olives & sun-dried tomatoes • Bavarian snack selection with ‘Landjaeger’ sausages, • Sausage salad “Tyrol-style” with piquant cheese and leeks smoked Bavarian sausages, red and white Bavarian • Freshly sliced tomatoes headcheese, mini meat balls and black forest ham • Crisp salad with pumpkin seeds and two kinds of dressing • Smoked trout filets with horseradish-cream • Selection of bread rolls and butter • Potato salad with bacon-bits • Herb cream-soup with wholemeal croutons • Cut cherry belle radishes • Savory filled roll roast of turkey in a rosemary sauce • Bavarian sausage salad with gherkins & bell-peppers • Herb marinated red perch in a tomato-olive sauce • Crisp salad with bacon-bits and two kinds of dressing • Small potatoes with rosemary in olive oil • Selection of bread rolls and butter • Ragout of vegetables flavoured with tomatoes • Potato soup with fresh marjoram • Farfalle with oyster mushrooms & spinach in cream sauce • Oven-fresh pork roast with a dark beer sauce • Selection of Hilton Munich Park desserts • Zander with lentils in a Riesling wine sauce • Variety of mousse, fruits and cheese • Bavarian style cabbage with bacon and onions • Potato noodles with sauerkraut • Selection of Hilton Munich Park desserts • Variety of mousse, fruits and cheese Lunch will be served in the Exhibition Hall, in Salon Lunch sponsor Rumford & on the Mezzanine level 010 when in... Munich WHEN IN MUNICH THERE’S SOMETHING FOR... ...THE SHOPAHOLIC ...THE HIstORIan The first port of call for visitors to Munich, is the colourful Nymphenburg Palace. Finely manicured grounds and the gold city centre square of Marienplatz, named after Mary’s column leaf laden interior will not disappoint. Commissioned in 1664 and erected to celebrate the end of Swedish occupation, as the playground for the son of electorate couple Ferdinand this pleasant and lively city centre meeting point can be Maria and Henriette Adelaide, the structure was expanded and reached by a brisk ten minute walk from the Hauptbahnhof then expanded some more into a palace that now resembles train station. The shopaholics out there will love the retail the grandeur of Versailles. overloaded approach along Kaufingerstr. The best bit however is the ceiling frescoes adorning the three storey tall stone hall.