RATE CARD 2019 · No 23 · valid from 1.1.2019 ARCHITECTURAL DIGEST. © Evelyn Dragan CONTENT The World of AD 3 Brand profile 4 General information 5 Basic rates and discounts 6 Advertisement rates and formats 7 Schedule 8 Technical details / handling 9 Ad-Specials 10-11 Readership profile 12 AD Choice – Brand profile 13 AD Supplements 14 Creative Studio 15 AD International 16 Contact 17 © Evelyn Dragan 3 THE WORLD OF AD RATE CARD No 23 · valid from 1.1.2019 EVENTS DIGITAL AD Design Summit AD Social Media Facebook · Instagram · Pinterest AD Magazine AD (also as digital issue) House of Crafts LINE EXTENSIONS & SUPPLEMENTS Partner sites AD AD AD AD AD AD Choice Küchen Special Immobilien Bad Special Uhren & Highlights AD-magazin.de Special Juwelen (Kitchen Special) (Real Estate Special) (Bathroom Special) (Watches & Jewellery) 4 BRAND PROFILE RATE CARD No 23 · valid from 1.1.2019 AD ARCHITECTURAL DIGEST. THE BEST OF INTERIOR DESIGN, STYLE, DESIGN, ART AND ARCHITECTURE Live in style! AD ARCHITECTURAL DIGEST is the premium refe- rence for the best of interior design, style, art and architecture. Every issue offers a fascinating high level of quality and originality with impressive pictures and excellently researched stories. Sophisticated architecture, luxurious interior design, intelligent living concepts – the diversity of AD includes topics from the entire universe of modern lifestyle. From design and furnishing to architecture, art, cars and travelling – AD offers information, advice and entertainment for deman- ding readers. To keep an eye out for beauty and significance, to discover quality and innovation and to inspire with charm and knowledge – this statement of a modern, contemporary luxury is the philosophy of AD that appeals to the modern style elite. AD considers itself to be a key medium for readers, who are interested in design, as well as for design professionals: ar- chitects and interior decorators, designers, artists and gallery owners. As a globally positioned magazine brand, AD ARCHITECTURAL DIGEST can take advantage of an international network, collaborate with renowned photographers as well as stylists and it has exclusive access to the best projects, architects and artists. There is one thing that connects everything that AD presents: creativity at the highest level. 5 GENERAL INFORMATION RATE CARD No 23 · valid from 1.1.2019 Publishing house Condé Nast Verlag GmbH Publisher André Pollmann Location Oskar-von-Miller-Ring 20 D-80333 Muenchen Brand Director Andrea Latten Tel. +49 (0)89 381 04 - 276 Postal address Postfach 20 05 45 D-80005 Muenchen Deputy Brand Director Julia Junge Tel. +49 (0)89 381 04 - 456 Telephone +49 (0) 89 3 81 04 - 0 Fax +49 (0) 89 3 81 04 - 230 Brand Sales Ulrike Goehler Tel. +49 (0)89 381 04 - 385 Internet www.condenast.de Karoline Grünwald Tel. +49 (0)89 381 04 - 517 Manina Pohler Tel. +49 (0)89 381 04 - 587 Frequency 10 x per year Monika Schäffner Tel. +49 (0)89 381 04 - 340 Cover price Euro 8 Head of Marketing Angela Reipschläger Tel. +49 (0)89 381 04 - 793 Sold circulation 68,914 copies Advertising Service Petra Wünsche Tel. +49 (0)89 381 04 - 422 (Quarter III/2018) Head of Terms of payment Net 30 days 2% cash discount for payment within Creative Studio Carsten Schilkowski Tel. +49 (0)89 381 04 - 365 10 days after date of invoice. (Interim) No cash discount on production costs and special charges. Bank details HypoVereinsbank, Muenchen A/C no. 60 60 536 560, Bank code 700 202 70 IBAN: DE76 7002 0270 6060 5365 60 SWIFT/BIC: HYVEDEMMXXX General terms and conditions All advertising orders are executed exclusively in accordance with the general terms and conditions of the publishing house. These can be found on the internet here. 6 BASIC RATES AND DISCOUNTS RATE CARD No 23 · valid from 1.1.2019 Advertising rate 1/1 page Euro 21,800 Dicounts Quantity discount scale 3-4 pages 3.0% Bleed advertisements 5-8 pages 5.0% and those exceeding 9-11 pages 7.5% the type area Not subject to surcharge. 12-17 pages 10.0% 18-23 pages 15.0% Cover pages A second or fourth cover page will be granted only with the alloca- from 13 pages 17.5% tion of at least a further 4 advertisement pages over a period of 12 months (exclusively after consultation with the publishing house). The second cover page is only available as a double page with AD Guide / retailers / A separate rate card applies for section- page 3. The publishing house reserves the right to withdraw the galleries / fairs specific classified advertisements. reservation of cover pages if a cover-gate-fold booking has been made. Contact partner Jeff Künne Tel. +49 (0)89 381 04 - 132 Placements Preliminary reservations must be concretely booked within a pe- Fax +49 (0)89 381 04 - 294 riod of time specified in writing for each. [email protected] In case that this predetermined period is not adhered to, the reser- vation is automatically forfeited. Placements require the written consent of the publishing house. 7 ADVERTISEMENT RATES AND FORMATS RATE CARD No 23 · valid from 1.1.2019 Size in Formats in type area Trim size/bleed * Advertising rates in Euro Premium positions *** segment in mm in mm in Euro 4c / b/w width width Breite height (according to scale) 2/1 406 252 426 277 43,600 Cover-Gate-Fold (4-pages) 69,000 190 ** per page 252 213 ** per page 277 plus technical costs 12,800 1/1 190 252 213 277 21,800 Opening Spread 2nd cover page and page 3 54,500 1/2 vertical 92 252 102 277 13,700 horizontal 190 124 213 138 Cover pages IBC 22,200 1/3 vertical 60 252 70 277 11,400 OBC 36,400 AD Choice 1st campaign (double-page spread) 50,100 2/1 406 252 426 277 28,000 2nd campaign (double-page spread) 47,900 190 ** per page 252 213 ** per page 277 3rd campaign (double-page spread) 47,800 1/1 190 252 213 277 14,000 4th campaign (double-page spread) 47,800 1/2 vertical 92 252 102 277 9,400 horizontal 190 124 213 138 1/1 page facing TOC 23,900 1/3 vertical 60 252 70 277 7,800 1/1 page facing Editors Letter 23,900 Design costs (incl. concept, copy and layout – excl. image rights and photo production) Prices in Euro 1st spread branch 51,300 2/1 4,000 1st right 1/1 page branch 23,900 1/1 2,400 Other formats on request. We would be happy to send you a customised offer for photo productions. All prices and dates can be found at The advertorials are marked with the word ‘ADVERT’. The design costs are not eligible for discounts or AE. www.pz-online.de as Excel files or here as PDF files. Prices do not include German V.A.T. * Bleed advertisements: Trim on all sides 3 mm, head trim 4 mm. 5 mm minimum distance from important text and graphic elements to the cutting edge as well as 10 mm to the gutter margin. Prototype for positioning not decisive. A bleed surcharge will not apply. ** If text or important picture elements cross the binding of a double page, the picture data must have doubling in the middle of 4 mm per page, or 5 mm per page in the case of opening spreads. Delivery, however, as two separate single-page PDFs (= 2 files)! This binding allowance must be included in the final format of the double page. *** These terms apply where a premium position has been expressly agreed. 8 SCHEDULE RATE CARD No 23 · valid from 1.1.2019 Issue First day of sale Closing date and cancellation deadline Closing date and Print data Date of delivery for cover pages, ad-specials and premium positions cancellation deadline deadline AdSpecials 02/19 09.01.2019 05.11.2018 30.11.2018 07.12.2018 19.12.2018 03/19 13.02.2019 30.11.2018 11.01.2019 18.01.2019 30.01.2019 04/19 13.03.2019 11.01.2019 08.02.2019 15.02.2019 27.02.2019 05/19 17.04.2019 08.02.2019 12.03.2019 18.03.2019 28.03.2019 06/19 15.05.2019 12.03.2019 09.04.2019 16.04.2019 30.04.2019 07+08/19 19.06.2019 09.04.2019 15.05.2019 22.05.2019 04.06.2019 09/19 14.08.2019 15.05.2019 12.07.2019 19.07.2019 31.07.2019 10/19 11.09.2019 12.07.2019 09.08.2019 16.08.2019 28.08.2019 11/19 16.10.2019 09.08.2019 12.09.2019 19.09.2019 01.10.2019 12/19+01/20 13.11.2019 12.09.2019 09.10.2019 16.10.2019 28.10.2019 AD Choice 01/19 19.06.2019 09.04.2019 09.05.2019 17.05.2019 04.06.2019 AD Küchen Special with 05/18 17.04.2019 08.02.2019 12.03.2019 18.03.2019 28.03.2019 AD Immobilien Special with 07+08/18 19.06.2019 09.04.2019 06.05.2019 20.05.2019 31.05.2019 AD Bad Special with 09/18 14.08.2019 15.05.2019 09.07.2019 17.07.2019 29.07.2019 AD Handwerk with 10/19 11.09.2019 12.07.2019 05.08.2019 12.08.2019 26.08.2019 AD Highlights with 10/19 11.09.2019 12.07.2019 05.08.2019 12.08.2019 26.08.2019 AD Uhren & Juwelen with 11/18 16.10.2019 09.08.2019 10.09.2019 17.09.2019 27.09.2019 The first day of sale is subject to change.