AMS President’s Message FROM THE EDITOR The Academy of Marketing Science continues to lead the marketing discipline in important contributions to knowledge. We exist to serve our members and advance the professional field of marketing through our publications including: The Journal of the Academy of Marketing Science, AMS Review, and of course through our conferences. We are all looking forward to the annual conference in 2018 was another fantastic year for AMS on all fronts: two Vancouver, Canada (May 29-31). Thanks to Jeannette Mena and successful conferences in New Orleans and Porto, the continued Altaf Merchant, we will have an excellent program with almost successful expansion of our membership, and the unbound 500 in attendance. We are also looking forward to the World successes of both the AMS Review and JAMS. We expect to Marketing Congress in Edinburgh, Scotland (July 9-12). Tina continue these successes in 2019. Harrison and Mary Brennan are co-chairing the congress, and Our fantastic conferences are once again right around the we anticipate another excellent event. corner, as we’re heading to vivacious Vancouver in just a few AMS conferences are unique in the marketing discipline weeks and the enchanting Edinburgh not long after. If you because of the number of events that provide a collaborative haven’t already, please sign up and join us in one or both events, environment for networking and interacting with colleagues. we certainly look forward to seeing you! As we continue in the The annual conference in Vancouver includes 376 papers/pre- AMS spirit of engagement, let us not forget to each do our part sentations, with the consumer behavior and digital marketing & by constantly fostering that spirit of collegiality the academy is social media tracks leading the paper count. Our uniqueness is famous for. Let’s also continue to communicate these values, by also exemplified by our continued internationality; approximate- sharing on social media (hashtags to come), our experiences at ly 56% of our 1066 members are from outside the United States. the conferences and the wonderful host cities. Simply stated, our conferences provide the ideal environment to Finally, the new column on ‘contemporary issues of concern meet, learn, and enjoy interacting with attendees from diverse in marketing’ successfully discussed two topics (data fraud & backgrounds. cross-cultural research) in the last few issues. We will continue Finally, the marketing discipline is undergoing dramatic to bring relevant topics to the membership through the AMSQ change, as technology is evolving the way we engage consumers. platform. The consumer experience is being advanced and challenged by As always, we once again ask that you send us any news, Artificial Intelligence enabled by predictive analytics, soft- photos, articles, or suggestions you deem to be relevant for the ware bots, robots, drones, digital connections, and blockchain next issue to [email protected]. information systems. Frontline services focusing on the point of contact between a business and its customers are being enabled Looking forward to seeing you all in Vancouver! by these technologies. These changes provide new opportunities for research and the development of knowledge in almost every Obinna O. Obilo, Central Michigan University [email protected] area of marketing. AMS will continue to lead the way with Nina Krey, Rowan University continued on page 12 [email protected] 2 AMS Quarterly Volume 19, Issue 1 AMS OFFICERS AND STAFF OFFICERS President-Elect Vice President for Development Vice President for Publications Julie Guidry Moulard Janna M. Parker James S. Boles President Louisiana Tech University, USA James Madison University, USA University of North Carolina O.C. Ferrell (318) 257-2127 [email protected] Greensboro, USA Auburn University, USA [email protected] (336) 334-4413 (334) 844-2454 Vice President for [email protected] [email protected] Immediate Past-President Membership-International Adilson Borges Patricia Rossi Secretary/Treasurer Executive Vice President/ NEOMA Business School, IESEG School of Management, Nina Krey Director France France Rowan University, USA Harold W. Berkman +33 326 77 46 04 [email protected] (856) 256-3314 University of Miami, USA [email protected] Office: (561) 969-9047 Vice President for [email protected] Fax: (561) 969-2994 Vice President for Programs Membership – USA [email protected] Brad D. Carlson Mark Peterson Saint Louis University, USA University of Wyoming, USA (314) 977-3894 (307) 766-2054 [email protected] [email protected] BOARD OF GOVERNORS Jean-Luc Herrmann John B. Ford AMS Review Editor (2014-2016) University of Lorraine, France Old Dominion University, USA Manjit Yadav (2016-2022) (757) 683-3587 Texas A&M University Barry J. Babin [email protected] (979) 845-5884 Louisiana Tech University Adel El-Ansary [email protected] Co-Chair University of North Florida, Barry J. Babin (2016-2022) (2014-2020) Louisiana Tech University AMS Quarterly (318) 257-4012 Managing Editor Joseph F. Hair, Jr. Eli Jones [email protected] Nina Krey Kennesaw State University Texas A&M University Rowan University Co-Chair (2014-2020) Director of Social Media (856) 256-3314 (2012-2024) Angeline Close Scheinbaum [email protected] Linda Price University of Texas at Austin Linda Ferrell University of Oregon, (512) 788-2480 AMS Quarterly Content Auburn University, USA (2014-2020) [email protected] Editor (2018-2024) Bodo Schleglmilch Obinna Obilo Director of Data Privacy Central Michigan University Linda Golden Vienna University of Economics Dana Harrison University of Texas, USA and Business Administration, (989) 774-1274 Eastern Tennessee State [email protected] (2018-2024) Austria University, USA (2014-2020) Nicholas Paparoidamis (423) 439-5878 Central Office Léonard de Vinci Business Director of [email protected] Marianne Hooper Administrator School, France (2018-2024) International Programs Journal of the Academy of Jay D. Lindquist, Ph.D. Academy of Marketing Science Leyland Pitt Marketing Science Editor Louisiana Tech University Western Michigan University John Hulland Simon Fraser University, Canada, (626) 827-8553 (318) 257-2612 (2016-2022) University of Georgia [email protected] [email protected] (706) 542-3764 David J. Ortinau [email protected] University of South Florida (2016-2022) Table of Contents AMS Officers and Staff ...........................................................................................................................................................................................2 AMS Upcoming Events ...........................................................................................................................................................................................3 In Memoriam: Gerald Albaum ................................................................................................................................................................................9 AMS Achievements ...............................................................................................................................................................................................10 Board of Governor’s Corner ..................................................................................................................................................................................11 Membership Renewal ............................................................................................................................................................................................12 Spring 2019 AMS Quarterly 3 AMS UPCOMING EVENTS 2019 Academy of Marketing Science Annual Conference May 29-31, 2019 Fairmont Hotel Vancouver, Vancouver, Canada Conference Program Co-Chairs: Altaf Merchant Jeannette A. Mena University of Washington University of South Florida Tacoma, Washington Florida [email protected] [email protected] Greetings!! and reviewers for all their diligence, hard work, and help in We are looking forward to welcoming you to beautiful building the conference program. Vancouver for the 2019 AMS Annual Conference (29th-31st We have an amazing line up of thought-provoking, stim- May) in the Fairmont Hotel. The theme of the conference is ulating, and cutting-edge paper presentations, panel dis- “Marketing Opportunities and Challenges in a Changing cussions, meet the editors, and special sessions. In addition Global Marketplace.” This year, we received a record number to this, optional certificate workshops are being offered of submissions (521) and would like to thank our track chairs on Teaching Digital Marketing (29th May) and Teaching continued on page 4 4 AMS Quarterly Volume 19, Issue 1 AMS Upcoming Events continued from page 3 Marketing Analytics (31st May). There are also several spe- wander about in the numerous attractions, activities, and tours cial events for doctoral students: Doctoral Colloquium track; the city offers (https://www.tourismvancouver.com). Doctoral Consortium (31st May-1st June); Mary Kay dissertation In summary, this year’s conference promises to be another competition; and AMS Review – Sheth Foundation 2019 Annual memorable event with plenty of opportunities for research, net- Doctoral Competition for Conceptual Articles. working, exploring, relaxing, and most importantly, having fun If you want to kick back and relax, you can take the optional with old friends and making new ones!! sunset dinner cruise (https://cdn.ymaws.com/www.ams-web.org/ See you soon! resource/resmgr/2019_ac/vancouver_2019_sunset_dinner.pdf)