Investor Presentation – September 2016 Safe Harbor Statement During this presentation management may discuss certain forward-looking statements concerning FEMSA’s future performance that should be considered as good faith estimates made by the Company. These forward-looking statements reflect management expectations and are based upon currently available data. Actual results are subject to future events and uncertainties, which could materially impact FEMSA’s actual performance. 2 Overview Ownership 48%(1) 100% 20% Coca-Cola’s largest Market leader and The world’s most franchise bottler in fastest growing retail international brewer the world by volume chain in Mexico 3 (1) Represents 63% of shares with voting rights Leading Consumer Company in Latin America FEMSA Comercio Coca-Cola Logistics/ Retail Health Fuel FEMSA Refrigeration Division Division Division Mexico Brazil Colombia Argentina Venezuela Chile Panama Costa Rica Philippines Guatemala Nicaragua Internal company data, YTD. 4 Creating Economic Value in the Last Decade FEMSA Market Cap Evolution Financial Highlights (US$ MM) 2015 2005 (2) CAGR% Revenue(1) 311,589 78,932 15% EBIT(1) 33,735 9,942 13% 30,999 EBIT Margin 10.8% 12.6% EBITDA(1) 46,626 13,073 14% EBITDA Margin 15.0% 16.6% CAPEX(1) 18,885 3,477 18% 1 Amounts expressed in millions of Mexican Pesos 2 Figures for 2005 are the arithmetical sum of Coca Cola FEMSA and FEMSA Comercio, therefore figures exclude sold businesses. • Consistently strengthening our competitive position. 8,643 • Ability to operate in a rapidly changing economic environment. • Strong brand portfolio and exceptional operational capabilities. 2005 Aug-16 CAGR 05 – Aug 16: 13% Source: Bloomberg, as of August 30, 2016. 5 Increasing Cash to Shareholders Over Time… …while retaining strategic and financial flexibility Ordinary Dividend (Millions of Mexican Pesos) 47% CAGR 44% 8,355 26% 32% 42% 40% 7,350 6,684 6,684 6,200 34% 4,600 26% 22% 19% 24% 2,600 18% 11% 1,620 1,620 Payout 1,485 986 Ratio 660 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Net Debt / 2.0 x 1.3 x 1.1 x 1.1 x 0.7 x -0.1 x 0.0 x 0.0 x 1.2 x 1.1 x 1.2 x EBITDA Note: Dividend figures are in Mexican pesos. Payout ratio figures are the division of the dividend between previous year net majority income. 2010 net majority income 6 does not include Heineken transaction effect. 2011 and thereafter figures are under International Financial Reporting Standards (“IFRS”). An Increasingly Balanced Core Portfolio Revenue Contribution EBITDA Contribution 2005 2005 86% 64% 36% 14% 2015 2015 68% 50% 50% 32% Coca-Cola FEMSA FEMSA Comercio 7 FEMSA Comercio Overview Retail Health Fuel Division Division Division Includes drugstores Operates OXXO, the Operates the OXXO GAS and related operations largest C-store chain in chain of retail service in Mexico and the Americas by units stations in Mexico South America 9 OXXO: A Format that Fits our Consumer’s Needs • Third largest retailer in terms of Revenues in Mexico. • Benchmark for SSS and sales density in Mexico. • Best-in-class margins and returns. • We open one new store every 8 hours on average. • Every day, more than 10 million people make a purchase at an OXXO Store. 10 Largest Store Chain in the Americas by Units OXXO Stores as a Percentage of Mom & Pops in Mexico (1) 14,015 1.6% # OXXO stores in Mexico 12,812 11,683 1.4% 10,567 % mom & pops in Mexico 9,538 1.2% 8,409 7,329 1.0% 6,374 5,563 4,847 0.8% 4,141 0.6% 0.4% 0.2% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 0.0% Number of Stores Mexico The Americas (3) (2) 14,461 14,416 10,687 9,072 4,849 3,332 3,805 3,766 3,365 Others Mexico Other C-Stores 1 2 1 2 3 4 5 6 7 in Mexico Note: For The Americas Section: Alimentation Couche-Tard includes US, Canada and Mexico (Extra) Operations as of April 2016. Source: Company Information 7-Eleven: US, Canada and Mexico Operations as of Dec 2015. Source: Company Information. Rest of the companies: Source: CS News "Top 100 US Convenience Store Companies”, Published July 2016. Mom & pops: Company information 11 (1) OXXO stores as of December 31, 2015 in Mexico. (2) OXXO stores as of June 30, 2016 in Mexico. (3)Total OXXO stores, (includes Mexico and Colombia) as of June 30, 2016 Horizontal Growth: Plenty of Runway Ahead 14,416 stores in Mexico and counting FEMSA Comercio has developed proprietary models to assist in identifying optimal store locations, store formats and product categories OXXO Penetration Level by Population Penetration Population / OXXO Medium <10,000 per store Moderate 10,000-30,000 per store Low >30,000 per store Nuevo Leon(1) Population: 5.1 mm OXXO Stores: 1,218 4,203 people/store 17 Distribution Centers Valley of Mexico(1) Population: 25.1 mm OXXO Stores: 2,119 11,848 people/store Note: INEGI 2015 Inter Population Consensus Survey . FEMSA information as of June 30, 2016 12 (1) OXXO stores as of June 30, 2016 Differentiated Approach to Fill Consumer Needs THIRST LUNCH Quench your thirst immediately Satisfy your hunger with an on-the-go meal CRAVING GATHERING Satisfy your sudden craving for a Stop by for your party needs snack, a meal or drink TIME OPTIMIZATION DAILY Acquire one-stop products and services Take home your everyday grocery needs in a simple and fast way BREAKFAST REPLENISHMENT Start your day with a practical breakfast Replenish your depleted grocery and non- food products 13 Fine-tuning Strategies to Drive Same-Store Sales and Profitability Category Development Category Development Segmentation -Services -Prepared Food +1,000 services offered in the store 14 FEMSA Comercio – Health Division Mexico Aspiring to consolidate fragmented industry following OXXO game plan • FEMSA Comercio now operates more than 1,000 drugstores in Mexico, or approximately 3% of industry units • Current expected organic revenue growth of 15-20% in the Mexican operations Same Store Sales1 (Thousands of Mexican Pesos) • Oxxo´s operational and logistics expertise 657 will facilitate national expansion 635 594 590 • Standardizing business model across 1Q151Q1Q16 2Q152Q2Q16 different regional brands SSS Growth 10.6% 7.7% 15 1 Monthly average information per store, considering same stores with more than twelve months of operations in Mexico for FEMSA Comercio - Health Division Note: Numbers as of June 30, 2016 FEMSA Comercio – Health Division South America Providing a solid platform for continued growth across the region • We operate approximately 670 drugstores and 160 beauty stores in Chile, as well as 150 pharmacies in Colombia • Strong brand recognition and industry leadership in Chile • Operational expertise will serve as a driver of profitability • Region presents opportunities for further international and cross-format growth 16 Note: Numbers as of June 30, 2016 A Growing Footprint FEMSA Comercio’s Health Division is gradually becoming a key drugstore operator in Latin America LatAm Comparable Players by Number of Stores 2,014 1,907 1,479 1,483 1,508 1,330 1,035 971 868 1 1 3 1 2 3 2 3 1 Health Division Source: (1) 2Q16 Company Reports. (2) 2015 Company Annual Reports. (3) LatAm Retail Pharma Map, ILACAD World Retail, points of sale as of March, 2015. 17 FEMSA Comercio – Health Division includes drugstores and beauty stores. Gas Stations (OXXO GAS) FEMSA is participating in the rapid transformation of Mexico’s Fuel industry • New changes to Mexican regulatory framework now allow FEMSA to participate directly in the Energy sector, particularly through petrol stations • We concentrate mainly in the northern part of the country, but with a growing presence in 14 Mexican States Number of Stations Footprint (End of Quarter) 335 307 319 + 273 249 232 - 1Q15 2Q15 3Q15 4Q15 1Q16 2Q16 18 Note: Numbers as of June 30, 2016 Gas Stations (OXXO GAS) Same Store Volume1,2 • High-growth, low asset-intensity, high-return 456 business 425 • As of June 30, 2016 there were 335 OXXO GAS stations, representing less than 3% of a 138 141 highly-fragmented industry 2 2 Revenue 1Q151Q 1Q16 2Q15 2Q 2Q16 (Billions of Mexican Pesos) 2.4% 7.1% 8.0 $12.1 $12.10 Price $12.0 $12.0 7.0 $12.0 per $12.00 6.9 Liter6.0 3 6.1 6.1 $11.90 5.0 5.6 5.1 4.0 $11.7 $11.7 $11.80 3.0 $11.70 2.0 $11.60 1.0 1.7 0.0 $11.50 2 1Q15 2Q15 3Q15 4Q15 1Q16 2Q16 1 Volume in million of liters considering same stations with more than twelve months of operations 2 1Q15 and 1Q16 comprise the one-month period of March 2015 and 2016 respectively 19 3 Average price per liter in Mexican Pesos. FEMSA Comercio is finding growth in adjacent formats Contribution for the First Half of 2016 Revenue EBITDA 20 Note: Numbers as of June 30, 2016 FEMSA Comercio Business Evolution FEMSA Comercio EBITDA ($Millions of Pesos) and Business Evolution $16,000 $14,000 $12,000 $10,000 Surpass 1,000 openings per $8,000 year 4,000 10,000 OXXO store OXXO store $6,000 mark 5,000 OXXO store mark mark $4,000 $2,000 $- 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 CAGR(1) 23% CAGR(1) 16% 21 (1): Total Annual EBITDA CAGR Largest Coca-Cola Franchise Bottler in the World by Volume, Operating in Attractive Regions • Strategic partner to the Coca-Cola system representing about 13% of Global Volume • 4 Billion Unit Cases (1) Colombia Mexico Venezuela (1) • +US$ 10 Billion in Revenues Guatemala Nicaragua Brazil (1) • +358 Million consumers Costa Rica Panama • Close to 2.8 Million points of sale (1) • ~ 83,000 employees Philippines Volume Mix Ownership: Argentina 47.9%(2) 28.1% 24.0% 23 (1) KOF Figures reflect FY 2015.