STATE OF WISCONSIN FFY 2015 Highway Safety Plan Scott Walker GOVERNOR OF WISCONSIN Mark Gottlieb, P.E. SECRETARY OF WISCONSIN DOT GOVERNOR’S REPRESENTATIVE FOR HIGHWAY SAFETY David Pabst HIGHWAY SAFETY COORDINATOR STATE OF WISCONSIN FFY 2015 HIGHWAY SAFETY PLAN State of Wisconsin Federal Fiscal Year 2015 Highway Safety Plan TABLE OF CONTENTS I. Highway Safety Plan 1 • Mission Statement • Executive Summary • Highway Safety Planning Process • Highway Safety Planning Timeline • State-level Problem Identification II. Highway Safety Plan by Program Area 9 Provides: Justifications, Goals and Measures, Activities, and Budgets Planning & Administration 11 Occupant Protection Program 13 Impaired Driving & Youth Program 19 Police Traffic Program 27 Traffic Record Improvement Plan 31 EMS Improvement Plan 35 Motorcycle Safety Program 39 Pedestrian and Bicycl Safety 45 Community Traffic Safety 49 Media and Outreach Program 53 III. Appendix 57 Appendix 1: Paid Media Plan 58 Appendix 2: Equipment—Preapproved and Not Allowable 81 Appendix 3: Safety: Partners, Committees, and Organizations 82 Appendix 4: Targeting used for Speed and Alcohol Enforcement Grants 83 Appendix 5: Highway Safety Program Cost Summary (HS217) 87 Appendix 6: Detailed Budget 88 Appendix 7: Organizational Chart 93 Appendix 8: State Certifications and Assurances 94 See Supplement for other Appendices SAFETY PLAN FFY 2015 HIGHWAY WISCONSIN OF STATE STATE OF WISCONSIN FFY 2015 HIGHWAY SAFETY PLAN STATE OF WISCONSIN FFY 2015 Highway Safety Plan SECTION I MISSION STATEMENT EXECUTIVE SUMMARY Our mission is simple: zero fatalities on Wisconsin’s The Bureau of Transportation Safety (BOTS) coordi­ roadways. nates a statewide behavioral highway safety program, Our transportation system is essential to society’s using federal funds given back to the state through the continuing prosperity and an inescapable component National Highway Traffic Safety Administration to everyday life in Wisconsin; as a society we should (NHTSA), state funds, and other resources. Funds not accept casualties as a foregone consequence of that are primarily used to change system users' behaviors system. Wisconsin citizens and state policymakers by enforcing traffic laws, increasing drivers' perception work toward achieving zero fatalities and incapaci­ of the risk of being ticketed for non-compliance, tating injuries on our roadways. Our belief is that any increasing public awareness of the dangers of high risk death is one too many, and we work toward saving as behavior, and informing system users of the best way many lives as possible using the resources available. to avoid or reduce the injury severity of a crash. Through analysis and targeting, BOTS works to provide leadership, innovation, and program support Traffica F talities in partnership with state, county, and community 615 traffic safety leaders, professionals, and organizations. 605 582 561 562 543 Though not obvious from figure 1, the number of traffic fatalities has endedtr downward over the previous six years. 2013 saw a significant decrease from the prior year and remained below the 5-year (2008-2012) moving average of 587. Wisconsin achieved the national goal of one fatality per 100 million Vehicle Miles Traveled (VMT) in 2008 2009 2010 2011 2012 2013 2009, two years ahead of the national target date. As figure 3 indicates, Wisconsin was slightly above the Figure 1: Traffic Fatalities (FARS) goal in 2012, but 2013 produced a significant drop to Goal C1: To decrease traffic fatalities 5 percent from the our lowest level ever at 0.89 fatalities per 100 million 2009-2013 calendar year rolling average of 575 to 546 by December 31, 2015. VMT. Figure 4 provides the remaining performance measures and goal statements developed by the GHSA and NHTSA. Serious Traffic Injuries Fatalities per 100 Million 4,356 Vehicle Miles Traveled (FARS) 3,854 3,845 3,582 3,534 1.53 3,301 1.38 1.26 1.27 1.27 1.26 1.05 1.04 0.96 0.96 0.99 0.89 0.79 0.74 0.71 0.63 0.59 0.54 2008 2009 2010 2011 2012 2013 2008 2009 2010 2011 2012 2013 Total Figure 2: Serious Traffic Injuries (State Crash Data) Rural Urban As figure 2 indicates, serious injury crashes have steadily decreased since 2008. 2013 saw 3,301 serious injuries, Figure 3: Column chart of fatalities per 100m VMT which was a 14% reduction from the 5-year average of STATE OF WISCONSIN FFY 2015 HIGHWAY SAFETY PLAN FFY 2015 HIGHWAY WISCONSIN OF STATE 3,834. 2 Figure 4: Performance measures and goal statements developed by the GHSA and NHTSA 2008 2009 2010 2011 2012 2013 2008- 2014 2015 MEASURE 2012 GOAL GOAL AVG Estmate using 2009-2013 average C1. Traffic Fatalities (FARS) 605 561 572 582 615 543 587 558 546 C1. To decrease traffic fatalities 5 percent from the 2009-2013 calendar year rolling average of 575 to 546 by December 31, 2015. C2. Serious Traffic Injuries (State Crash Data Files) 4,356 3,8543,845 3,534 3,582 3,301 3,834 3,642 3,442 C2. To decrease serious traffic injuries 5 percent from the 2008-2012 calendar year rolling average of 3,834 to 3,442 by December 31, 2015. C3a. Fatalities/VMT (FARS) 1.05 0.96 0.96 0.99 1.04 0.89 1.00 0.95 0.92 C3a. To decrease total fatalities/VMT, by 5 percent from the 2008-2012 calendar year rolling average of 1.00 to 0.92 by December 31, 2015. C3b. Rural Fatalities/VMT (FARS) 1.53 1.38 1.26 1.27 1.27 1.26 1.34 1.27 1.22 C3b. To decrease rural fatalities/VMT, by 5 percent from the 2008-2012 calendar year rolling average of 1.34 to 1.22 by December 31, 2015. C3c. Urban Fatalities/VMT (FARS) 0.63 0.59 0.74 0.71 0.79 0.54 0.69 0.66 0.64 C3c. To decrease urban fatalities/VMT, by 5 percent from the 2008-2012 calendar year rolling average of 0.69 to 0.64 by December 31, 2015. C4. Unrestrained Passenger Vehicle Occupant Fatalities (FARS) 222 231 178 189 201 191 204 194 188 C4. To decrease unrestrained passenger vehicle occupant fatalities in all seating positions 5 percent from the 2008-2012 calendar year rolling average of 204 to 188 by December 31, 2015. C5. Alcohol Impaired Driving Fatalities (FARS) 205 209 203 197 200 172 203 193 186 C5. To decrease alcohol impaired driving fatalities 5 percent from the 2008-2012 calendar year rolling average of 203 to 186 by December 31, 2015. C6. Speeding Related Fatalities (FARS) 198 203 202 195 209 151 201 191 182 C6. To decrease speeding-related fatalities 5 percent from the 2008-2012 calendar year rolling average of 201 to 182 by December 31, 2015. C7. Motorcyclist Fatalities 89 84 105 88 117 83 97 92 91 C7. To decrease motorcyclist fatalities 5 percent from the 2008-2012 calendar year rolling average of 97 to 92 by December 31, 2015. C8. Un-helmeted Motorcyclist Fatalities (FARS) 68 55 82 78 87 61 74 70 69 C8. To decrease un-helmeted motorcyclist fatalities 5 percent from the 2008-2012 calendar year rolling average of 74 to 69 by December 31, 2015. C9. Drivers Age 20 or Younger Involved in Fatal Crashes (FARS) 114 92 91 83 81 58 92 88 77 C9. To decrease drivers age 20 or younger involved in fatal crashes 5 percent from the 2008-2012 calendar year rolling average of 92 to 77 by December 31, 2015. C10. Pedestrian Fatalities (FARS) 53 3852 57 45 36 49 47 43 C10.To reduce pedestrian fatalities 5 percent from the 2008-2012 calendar year rolling average of 49 to 43 by December 31, 2015. C11.* Bicyclist Fatalities (FARS) 9 7 9 12 11 10 9.6 9 8 C10.To reduce bicyclist fatalities by one from the 2008-2012 calendar year rolling average of 9.6 to 8 by December 31, 2015. B1. Seat Belt Use Rate (Observed Seat Belt Use Survey) 74.20% 73.80% 79.20% 79.00% 79.90% 82.4% 77.22% 81.08% 82.80% * Bicyclist Fatalities is an additional performance measure agreed upon by the GHSA and NHTSA in order to justify spending on bicyclist safety beginning in FFY 2015. Figure 4 provides the performance measures and goal statements developed by the GHSA and NHTSA. Note that some goals are higher than the previous year’s experience and to some, it may seem counterintuitive to set a goal that is higher. However, in this plan and also in Wisconsin’s Strategic Highway Safety Plan, the goal is a sustained reduction in fatalities over the prior five years. When setting goals, it is important to not let the goals be driven by what may simply be an anomalous year. SAFETY PLAN FFY 2015 HIGHWAY WISCONSIN OF STATE 3 HIGHWAY SAFETY PLANNING PROCESS The highway safety planning process is continuous. At any one time during the year, BOTS may be working on previous, current, and upcoming fiscal year plans. The flowchart below illustrates the components of the planning process. Develop performance Define and articulate problems goals and select measures Collaborate with partners HSPP Flowchart Evaluate results HSP Flowchart and adjust problem statements Identify, prioritize, and select programs and projects Articulate objectives related to the goals Highway Safety Planning Timeline November to January Prepare the prior year's Annual Report. This document is the companion report to the same year's Highway Safety Performance Plan. The report provides NHTSA and the public with a summary of how funds were actually spent in that fiscal year. January and Continuing Wisconsin is unique in that we have a law (s.