1984 WEEKLY NEWSPAPER SEPTEMBER 7, ISSUE MBER 550 THE INDUSTRY'S WKQX Picks O'Toole As Program Director I N S I Former Capitol Broadcasting National PD Dan O'Toole has METAL STRESS been named Program Director at NBC's WKQX /Chicago. He AT AOR STATIONS? fills the vacancy left in mid -July Chuck Morgan moved to the BIAIMID when Dwight Douglas clarifies Dallas to program KIXK. at Super- position on playing heavy metal Newly -appointed VP /GM Mi- stars stations, while Steve Feinstein chael Donovan commented, hears some programmers leaning to the "Dan's a strong administrator, theory that metal may have reached its an excellent people person, and a very creative guy. Finding all peak. /Louisville before Page 38 those qualifies in one person and WRKA PD in 1982. was lucky on our part, and becoming National step in the ARBITRON VS. BIRCH: we're just delighted that he's "It's the necessary process," he said. VARIATIONS here." maturation RATINGS RECORDS spent nearly six "WKQX is very well-defined RADIO & O'Toole CHR sta- Jhan Hiber looks at the way various for- years with Capitol, program- musically as an adult is to rekindle en- mats stacked up in Arbitron and Birch ming WVAF /Charleston, WV tion. My job prevent complacen- in four markets. While some of the thusiasm, ratings keep everything on are valid, Jhan also cy, and ratings stereotypes CORPORATE DIRECTOR I'll be looking for ways to contrary to popu- MASON NEW track. finds intriguing evidence improve time -spent -listening lar belief. among 25-34 year -old adults." Page 10 N101 GM Griffith Becomes TRAVIS EXITS ARE MEGA -REPS will enhance the marketability KFI & KOST /Los Angeles of the new XETRA /KJOI com- PLAYING GOD? GSM Bob Griffith has accepted post at bo." Matthews John Boden of Blair talks to Gail Mitchell the General Manager's Regarding Mason, Lynch con- Beautiful Music out- about the power of the giant consolidated crosstown tinued, "This shift of Gordon's KJOI. He succeeds Gordon OM/PD firms, and the implications for radio sta- let responsibilities will enable the rep who, having served as Mason, company to take advantage of tions. for over ten years, now be- Page 22 GM his outstanding administrative At WGCL comes Director /Corporate De- the Noble Noble abilities in deloping PEOPLE IN THE NEWS velopment for parent into a major broad- Communications. Companies Multimedia group." THIS WEEK responsibilities include cast Mason's addition to his two years Michael acquisition, property In e Rich Blum Station Manager, station & KOST, Griffith's and manage- with KFI Murphy PD at WWKX management, radio experience includes stints ment of the KJOI tower busi- John Betancourt Sr. VP at PolyGram Bob Griffith as GSM at AOR neighbor KMET Greg Tantum programs KING ness. and manager of RKO's L.A. Commenting on Griffith's ap- WZOU's PD office. He told R&R, "I'm Dave Gariano pointment, Noble VP John his previous positions. He also rep OM at KLFF & KMZK extremely excited about the Dan Armstrong Lynch said, "Bob has distin- has become an expert in com- Stations Los opportunity to work for a David Landau VP at United guished himself through signifi- bination selling in the which gentleman as professional and Lee Rogers CIC Corporate PD cant billing increases at each of Angeles marketplace, After seven years as PD, the Page 3 well- reputed as John Lynch, as ex- last two as VP /Programming, and for a company has left quickly -growing as Bob Travis NETWORKS GIRD cellent and to expand his Day Back To To run a radio station WGCL /Cleveland ACTION Deano Noble. As a result, C.C. FOR GRIDIRON Angeles, in the biggest consultancy. in Los has been named Op- Reed Bunzel surveys the networks to radio market in the country, is Matthews At WCXI erations Manager /PD for the assemble their coverage of the brand -new Detroit a dream come true." As part of the changes, KJOI CHR station. NFL season. 18 months as morning Kim After Cady and Opera- WGCL President /GM Page 14 personality at KLAC /Los GSM Chuck "I want tions Manager Stan Gold re- Colebrook commented, Angeles, longtime Detroit air all the best in his HIDDEN FACTS signed, with no replacements to wish Bob talent Deano Day will return to MATTHEWS /See Page 28 ABOUT COUNTRY STARS his former position as morning named. col- host at AM outlet WCXI begin- NOW NIT WNTR In the first -ever On The Records guest WGAY (AM) ning October 1. Day handled Ed Salomon shares some of his vast umn, that shift before segueing tò' hoard of country music knowledge. KLAC in 1983, and replaces the NWRC Debuts As MOR Page 28 Patton. VP /GM Ted exiting Larry Billing itself as,"WRC 980 - WWRC & WGAY the format is GM John Risher told R&R, $The Station ofC;tl Stars," Dorf stressed BIRCH RATINGS RESULTS Listening nor "We hated to lose Deano when WWRC /Washingtowitowed its neither Easy To 13; WQFM Band. "It's not Milwaukee: WTMJ Close he went to KLAC, but when Deane Day full-ser Vice, personOty MOR Nostalgia/Big it follows Climbs Metromedia sold KLAC to Cap programming-SO tember I. even close to WGAY; WLAC -FM Over the format of our Philadelphia Nashville: WKDF Down, Cities, the opportunity arose for WDEE, WCAR, jiìid Formerly NeWgTalk-format- We're al- tions re- station WPEN. We're trying to 10 us to get him back. as well as VECeiCL ted WRCtion was CKLW-FM, give it a moniker, but that's not Greensboro: WTOR Approaches 16; ready airing promos announc- replacement has beeniìam- cently a by Greater i and we're No the easiest thing in the world. WSEZ up to 11 ing Deano's return ed at KLAC. Mçdia fro5t.-N in for our 'Sunday It's the new, the famous, the Oklahoma City: KJYO Surges Past bringing him In The Country' picnic this great, and nostalgia." KATT -FM weekend weekend. We had Deano on the WWRC's Labor Day WTIC -FM Adds 3 of Hartford: air this morning and the phones start-up saluted a "Festival -FM Gains Almost 6 offering Birmingham: WAPI have been lit up all day." American Music," Paces First swing music, a Dayton: WTUE's 20 -Share wife Glenn Miller, Day told R&R, "Both my countdown, and a Birch Book and "Hit Parade" Martha and I love Detroit, songs by Frank Page 12 farm back full day of since I never sold my Sinatra. will be 'going RATINGS WINNERS SPOTLIGHT there, it really While a complete lineup will home' for us. WCXI is a great the next to focus on the top -FM /New York brought be announced within As R &R continues station that plays traditional ROCK & ROLL GREATS REUNITE - WCBS last month for what the sta- few weeks, some dayparts have ratings achievers, Walt Love profiles music, which is my together a group of legendary radio stars country Weekend." The Oldies - already been scheduled. The while Joel Denver talks very tion called a "Rock & Roll Radio Greats KKDA -FMIDallas first love. Plus, they're and '60s exclusively team features co- is formatted outlet featured hits from the '50s morning to WRVQIRichmond. promotionally -minded, which York's finest Top 40 Richard during the special promotion, as many of New anchors Rita Foley and Page 35, 48 my second love. I worked in De- at the station are (I -r air personalities took turns hosting. Pictured Day from 5-9am; weekdays for 12 years and can hardly Ron Lundy, WCBS-FM troit standing) Harry Harrison, Joe O'Brien, from 11-noon will be devoted to back just in time PD Joe McCoy, Dan Ingram, wait to get - VP /GM Nancy Widmann, WCBS -FM Sinatra program; NBC's Dean Anthony, Herb a for the World Series!" and Jack Spector; (I-r seated) Charlie Greer, is scheduled from 8pm- Newsstand Price 53.50 and Bob Lewis. TalkNet Between 1971 and 1983, Day Oscar Anderson, Bruce Morrow, WWRC /See Page 28 worked at Detroit Country sta- "With Their Comprehensive Music Tests You Know You're Playing The Right Songs" "Music is the major part of the programming of all our radio stations. That's why we cannot afford to guess about which songs to play. We are using The Research Group's Comprehensive Music WOLOOo v Tests, so we know with certainty which songs are right for our audiences and which ones aren't. oo _0aeEaoH There are lots of people doing music testing these days, and we have worked with some of them in the past. But what sets The Research Group apart from the others is the extreme attention The Research Group pays to recruiting only the right people. The groups are so carefully recruited and double checked to make certain that each participant is a true target listener of the station. Any research company can fill an auditorium with people for a music test, but with The Research Group's CMTs, you know that the participants are right for your station. At Lite -FM (WLTW) in New York, where we've worked with The Research Group since late 1983, they found the nitch for our new "Lite" format and since then their CMTs have been an invaluable tool in our new format. We're already starting to see great results after only six short months in the new format. In the spring book, "Lite" was up to a 2.4 share 12 + , and very strong in our key adult demos. We're up to a 2.6 in the May, June, July Arbitrends, and we're looking toward continued growth.