N°4 SEPTEMBER 2017 WWW.SWISSQUOTE.COM CHF 9.- FINANCE AND TECHNOLOGY UNPACKED BOSSARD The Swiss family business that rolls with Tesla COMAC Chinese manufacturer up against Airbus and Boeing MCDONALD’S Under pressure, the fast-food giant reinvents itself DOSSIER PHARMA CUTTING-EDGE SWISS COMPANIES GROUNDBREAKING MEDICINE | BIG DATA | THE FIGHT AGAINST CANCER ROCHE NOVARTIS IDORSIA ACTELION BASILEA SANTHERA SIEGFRIED Boutiques OMEGA: Zürich Genève Luzern Interlaken Bern CransMontana Zermatt Bürgenstock The classic in a new light USM Modular Furniture Haller now features revolutionary integral lighting: cable-free, dimmable, energy efficient. A true innovation – get inspired! www.usm.com Visit our authorized sales partners or our USM Showrooms in Berlin, Bern, Düsseldorf, Hamburg, London, Munich, New York, Paris, Stuttgart, Tokyo usm_swissquote_hallerE_2017.indd 2 06.04.17 08:13 EDITORIAL SWISSQUOTE SEPTEMBER 2017 Banks, watches and...pharma By Marc Bürki, CEO of Swissquote anks, watches and dream, personalised medicine is p. 38 chocolate. For the rest of benefitting from constant progress the world, Switzerland’s in genetics and genomics and is Breputation consistently boils down little by little becoming a reality. to these three things, according to the “ Swissness Worldwide ” But don’t miss the next big thing : the study, an interview of thousands digitisation of data and big data is of people in several countries shaking up the world of big pharma. conducted at regular intervals Who knows ? Companies outside by the University of St. Gallen. the industry, such as Google or Apple, could come onto the scene However, one look at the half-year next. It wouldn’t be a surprise to press releases from the Swiss Thomas Cueni, Director General of p. 54 Federal Customs Administration the International Federation of Phar- shows a far more nuanced and maceutical Manufacturers & Asso- comprehensive picture of what is ciations (IFPMA), who we interview really going on in the country. What in this issue. That’s because the stands out is the pharmaceutical pharmaceutical industry, while on industry’s rise to power, year after the cutting-edge of R&D, is con- year, as the top driver of Swiss servative in its operations and still exports well ahead of other indus- relies on rather traditional models. tries. No less than 40% of Swiss A recent McKinsey study showed exports now come from this sector, that the sector is falling behind in a pillar of the national economy. The terms of “ digital maturity ” and is number of jobs on Swiss soil that far behind other industries such are directly or indirectly associated as tourism, media and banking. with pharma is close to 200,000. But for how long ? After heavyweights like Roche and In addition to the feature on pharma, Novartis, which regularly rank among this issue of Swissquote Magazine, the top five pharma companies which is decidedly very Swiss, also in the world in terms of turnover, takes a never-before-seen look p. 34 there are other promising Swiss at Zug-based Bossard. With 2,000 p. 20 companies, as well as a myriad of employees, this company is a market burgeoning start-ups across the jewel but still relatively unknown. country. A commonality among the It specialises in fastening tech- majority of these Swiss players is nologies (screws, nuts and bolts, their ability to innovate. Roche and etc.), particularly for high-tech Novartis are the top two companies industries such as aeronautics, and globally when it comes to investments is currently the official supplier in pharma R&D (Roche leads the for US auto manufacturer Tesla. way with nearly 8 billion invested in 2016). Long considered a futuristic Happy reading ! 4 SWISSQUOTE SEPTEMBer 2017 20 BOSSARD 26 28DOSSIER PHARMA CUTTING-EDGE SWISS COMPANIES COMAC TABLE OF CONTENTS 3. EDITORIAL 20. BOSSARD 28. DOSSIER : PHARMA by Marc Bürki The Swiss family CUTTING-EDGE SWISS COMPANIES business that 6. SCANS rolls with Tesla 33. Infographic : 44. In the shadows of the Economic Pharma in figures pharma industry, clinical survey 24. FOCUS trials prosper Saudi Arabia is 34. Five Swiss firms 16. TRENDS open for business in the forefront 50. When pharma out- Personalities, sources production st nations, 26. ANALYSIS 38. 21 century medicine 54. Interview with Thomas innovations Chinese aircraft 42. Infographic : Cueni, Director General manufacturer, How a drug is made of the International 18. THE MATCH COMAC, takes on Federation of Pharma- Easyjet vs Ryanair Airbus and Boeing ceutical Manufacturers & Associations (IFPMA) 5 TABLE OF CONTENTS SWISSQUOTE SEPTEMBER 2017 BURGERS 58 PUBLISHER Swissquote Chemin de la Crétaux 33 1196 Gland – Suisse +41 44 825 88 88 www.swissquote.com [email protected] Manager Brigitta Cooper EDITORIAL Editor-in-chief Ludovic Chappex 66 Design director Natalie Bindelli and Caroline Fischer CANA atelier graphique Route de Jussy 29 – 1226 Thônex www.ateliercana.ch Editorial staff Stanislas Cavalier, Sophie Gaitzsch, Benjamin Keller, Salomé Kiner, Oscar Lemaire, Marie Maurisse, Philipp Müller, Gaëlle Sinnassamy, GAMING Julie Zaugg Layout 72 Natalie Bindelli, Caroline Fischer, Coralie Meder (CANA atelier graphique) Cover NBC Universal Photography Nicolas Righetti, AFP, Keystone, iStockphoto, Newscom, Reuters MEXICO Editing (English version) Ose Ayewoh, Marco Simon Translation Technicis Finance PRINTING, BINDING AND DISTRIBUTION Stämpfli Ltd. 58. MCDONALD’S 72. TRAVEL Wölflistrasse 1 – 3001 Bern The revenge of the burger La dolce vita in Mexico www.staempfli.com ADVERTISING 62. SWISSQUOTE 76. CARS Infoplus AG The platform of choice Small SUVs Traubenweg 51, CH-8700 Küsnacht for investing in Bitcoin take the spotlight [email protected] WEMF 65. APPS AND BOOKS 80. PRIVATE ISSUES REMP 2017 : 50,638 ex. Print run : 60,000 ex. The selection of the month : Lea von Bidder, to read and download co-founder of Ava and L’inouï 66. GAMING The battle between four SUBSCRIPTIONABONNEMENT of the major publishers CHF 40.-40 FOR pour 6 6ISSUES numéros www.swissquote.ch/magazinewww.swissquote.ch/magazine/f/ BOSSARD /WANG JILIANG, AFP / ISTOCKPHOTO BLIZZARD ACTIVISION GLADYS GARA BOSSARD /WANG 6 SCANS SWISSQUOTE SEPTEMBER 2017 SCANS engineering OC OERLIKON TAKES ON 3D PRINTING OC Oerlikon – a Pfaeffikon-based company in the Canton of Schwyz – is set to invest 300 million Swiss francs in 3D printing materials over the next five years. Last July, in an interview for the e-paper Schweiz am Wochenende, group CEO Roland Fischer revealed his turnover target of 300 million Swiss francs by 2020, representing a market share of 15%. According to Fischer, the primary areas “ This is not served would be medical prosthetics, aeronautics and the automotive industry. OC Oerlikon plans a Tinder to manufacture advanced metal powders for 3D printing and will even print certain components relationship ” in-house for its customers. The Swiss company The CEO of Whole Foods, also announced a partnership in June with General John Mackey, commenting on Electric, one of the biggest 3D printing system the buyout of the organic manufacturers. OERL supermarket chain by Amazon energy RISE OF ELECTRIC CARS WORRIES OPEC The new Volvo XC60 SUV. The Swedish automotive company announced that +70% beginning in 2019, all of its cars will be The increase in the electric or hybrid number of IPOs models. worldwide in H1 2017. VOLVO There were 772 in total, The electric car market should soar doesn’t anticipate that the electric car including the US firm over the next two decades, with a fleet fleet will expand to that extent, but Snap (which raised consisting of 530 million vehicles by it certainly revised up its projections. $3.9 billion), the Korean 2040 according to a study conducted Despite the fact that OPEC’s 2015 pro- company Netmarble by Bloomberg New Energy Finance. The jections included a 46-million-vehicle ($2.3 billion) and the American agency concluded that as a fleet of electric cars by 2040, they have Chinese firm Guotai result, oil demand will drop by 8 million re-estimated that figure at five-fold its Junan ($2.2 billion). barrels by 2040, or the equivalent starting point, or 266 million vehicles. of current Iranian and Iraqi production The intergovernmental organisation combined. The Organization of the claims that electric cars will repre- Petroleum Exporting Countries (OPEC) sent 12% of the market in 2040. 6 SCANS SWISSQUOTE SEPTEMBER 2017 RANKING THE FIVE BRANDS THAT ARE WORTH THE MOST (calculated using consumer polls and company financial results) GRZEGORZ MICHALOWSKI / KEYSTONE 1. GOOGLE $246 BILLION 2. APPLE $235 BILLION 3. MICROSOFT $143 BILLION 4. AMAZON $139 BILLION 5. FACEBOOK $130 BILLION A 3D-printed implant. This technology is adaptable to the needs of each Source : annual BrandZ ranking compiled by WPP individual patient. THE FIVE QUIRKIEST BENEFITS SILICON VALLEY COMPANIES OFFER wellbeing THEIR EMPLOYEES GIVAUDAN : AN AROMATIC WAKE-UP CALL App developer Y Media has 1 rented a house in Hawaii that is available for its employees to use whenever they like Software developer Atlassian 2 gives its employees an unlimited “ From a number of paid holidays market The start-up Indeed provides its dynamics 3 employees with an insurance plan that enables them to be ROBYN BECK / AFP standpoint, repatriated by helicopter from anywhere in the world I’m absolutely The Geneva-based perfume expert convinced the Givaudan has decided to invest in Google, LinkedIn, Intel, Spotify, Sensorwake, a French start-up. The 4 Facebook, Microsoft and Amazon worst is over ” two joined forces to develop an alarm promise to pay the costs of IVF clock that wakes users not only via treatment for all employees. Antoine de Saint-Affrique, audio stimuli, but by diffusing morning Some of these companies also CEO of the B2B chocolate aromas “ that make you want to get finance the freezing of eggs manufacturer Barry Callebaut, during an out of bed ”, such as freshly-brewed coffee, cut grass, warm croissants Employees at GitHub are able interview with the Financial 5 to take advantage of free mas- Times.