We seek the future marketing guru the future business kahuna the future CEO. Finally, a college just for you. Kettering University We’ve got the experts, the labs and the programs that bring the worlds of business and technology together better than any place else. And because you start in a paid co-op as early as your freshman year, you’re never just a college student. You’re making a name for yourself in the professional world. www.kettering.edu Mike Hara, ‘09 flint, michigan Management 800-955-4464 ext. 7865 Co-op at U.S. Government Are You Ready for Your Opportunity? Inside This Issue Courtney Clark State President Articles The DECA Diamond.................................1 Product Placement, Where Is It?.............1 Mmm, What’s That Delectable Smell?.....1 “The secret of success in life is for a man to be ready for his Shopping at SCDC...................................1 opportunity when it comes,” said Benjamin Disraeli. This March, DECA After High School...........................3 over 2,500 Michigan DECA members will travel to the Hyatt Life After DECA........................................3 Regency in Dearborn to compete in DECA’s program of com- petitive events. For those of you that are going to [X]perience Give the Best Week of the Entire Year.....3 Michigan DECA’s State Career Development Conference, I want you to look at that weekend as an opportunity. It is an opportu- Special nity to challenge yourself in competition, to meet new people, to 2008 Michigan DECA make lasting memories, and to prove that you have what it takes Career Development to compete at the international level at the International Career Development Confer- Conference Tentative Program................4 ence in Atlanta. This is your opportunity to shine. I encourage you to reach further than you’ve ever reached before, further than what you think is possible. This opportunity is Michigan DECA 2008 only as good as you make it, so make the best of it that you can! Officer Candidates...................................9 Here is a preview of the opportunities you can expect to [X]perience at this year’s State Career Development Conference: Upcoming Events •A weekend at the amazing Hyatt Regency, which has a pool, workout area, and lots of space to hang out. Feb. 23 Written Event Screening •Campaigns and speeches from state officer candidates, and the opportunity to elect At Eastern Michigan University the 2008-2009 State Executive Council (for voting delegates) Mar. 4 Deadline: April Sports & •Competition against marketing students from all across the state Entertainment Workshop Registration •The opportunity to network with business professionals who serve as judges and corporate partners with Michigan DECA that can provide you with real world ca- Mar. 14-16 State Career reer tips and information Development Conference Dearborn, Michigan •The DECA dance and karaoke on Saturday night, which are both so much fun April 4 Sports Conference •Fairlane Mall, which is located directly across from the Hyatt Regency and has Auburn Hills over 100 stores and restaurants April 25-30 International Career Chapter recognition on stage for activities such as the Gimmie 5 Membership Cam- Development Conference paign, 100 percent membership, and fundraising for the Muscular Dystrophy Associa- Atlanta, Georgia tion. With so much going on, everyone is sure to have a great time at this year’s State The policy of the Michigan Association of Career Development Conference. However, this is more than an opportunity to have DECA, is that no person shall, on the basis fun – it is your chance to put all of those of hours of studying and practicing to good of race, color, national origin, ancestry, age, use and stay focused on competition. I can’t wait to see all of you at the culmination of gender, marital status, weight, sexual Michigan DECA’s year! I also want to congratulate all of you on helping to make this orientation, sex or disability, be excluded year incredible. from participating in, be denied the benefits of, or be subjected to discrimination, during any program, activity or in employment. Spotlight On DECA Spring 2008 Page 1 The DECA Diamond Brook Stubelt Vice President of Leadership Development What is the first thing that in a team building activ- ity, they all contribute to benefit from volunteering; through volunteering, local comes to mind when you think develop the skill of leadership. business will support and assist you when you need help. about a diamond? Maybe you The next point of the DECA dia- One of the things that DECA requires at all confer- think how shiny and pretty it is, or mond is civic con- sciousness. DECA ences is professional dress, which is an example of social maybe just about the price and val- encourages chapters to intelligence. Other examples that you can learn are ethi- ue? But when we really dig down volunteer in their com- cal behavior and professional conversation. Social intel- deep, and think of the importance munities as well as ligence is commonly learned over time, but DECA gives of a diamond, some words that raise mon- members a head start. Knowing what is socially right and come to mind are commitment, e y f o r wrong can get you ahead in your future. meaning, and promise. DECA also possesses a diamond The final point of the DECA diamond is vocational that represents some important characteristics. Although understanding. DECA allows its members to develop this diamond is not big or shiny, it does not mean it does this skill through competition. By competing in different not have any value. The DECA diamond stands for fields of marketing, members have the opportunity to the basic beliefs and goals that DECA holds. The practice and learn about the aspects of marketing. diamond can be seen on every logo and graphic, The three different levels of competition are dis- so what does it really symbolize? The four points trict, state, and international. By incorporating the on the diamond are: leadership development, civic different levels enables the members to strive to do consciousness, social intelligence, and vocational under- there best and move on to the next level of competition. standing. Each point is something all members should not Competing is one of the best things DECA has to offer; overlook, but instead strive to achieve. I encourage every member to participate so that you can Through out the year DECA hosts many leadership the develop vocational understanding. conferences such as the State Leadership Conference and Mus- cular Even though each point is extremely different, they the Central Region Leadership Conference. This confer- D y s - trophy all share a common bond: DECA. By being apart of ences are specifically made for members to grow and ac- Associa- tion. Many DECA, we have made it our goal to improve our skills quire the skill of leadership. Activities that FOCUS train- chapters fund- raise by hold- of leadership development, civic consciousness, social in- ing and others put on for us at this conferences help us ing dances and do- ing miracle min- telligence, and vocational understanding. Remember, our in all aspects of becoming an excellent leader. Whether utes (For more ideas on fundraising visit diamond isn’t an ordinary diamond, it is unique diamond it would be practicing public speaking or participating www.mideca.org). You and your chapter will that carries much significance. Product Placement, Mmm… What’s That Where Is It? Delectable Smell? Kyle Hagan Charmaine Williams Vice President of Career Development Vice President of Communication Hey DECA members, did you know that In Marketing, Martin Lawrence, their characters and near the Hyatt Regency, where the State con- you learn about the movie endorse several products. The ference is held, is Fairlane Mall? That’s right! product placement, Pepsi-Cola Company was shown. Did But did you also know that inside Fairlane Mall but where are the you notice? During a scene when Mike there is a food court with different restaurants real life examples? and Marcus are trying to collect evidence where you may choose to eat? The restaurants In its purest form against the drug dealer Johnny Tapia, a include: Subway (for those who want to eat product placement Pepsi-Cola truck is shown as the two main fresh), The Great Steak and Potato, A&W, sev- is advertising you characters are rounding the corner right eral Chinese, and Taco Bell. don’t notice in before the big cadaver chase scene. Even Also, for those of you who just want some sugar for that popular culture. It could be anything from Dan Marino, the Dolphins former quar- sweet tooth of yours, you have a choice between Cinnabun, Breslers, the name on a truck in the background terback, endorses the brand New Cadillac and Dairy Queen. A couple of other scrumptious sweet and salty good- to the name brand logo on a character’s CTS as General Motors provided most of ies on the go are pretzels from Aunty Annie’s and cookies from Ms. hat. After completing an assignment in the vehicles to be used. Would you have Field’s. my marketing class about product place- noticed? Remember DECA members it would be a great idea if you ment, it has been something that I look for Sometimes there are movies that get some nourishment for your system to keep you focused during the subconsciously. A couple basic examples endorse a cause or event. When Johnny competition, and if you feel the little hunger monster trying to reach are in James Bond 007: Die Another Day, Knoxville came out with the movie, The out, stop on over at the Fairlane food court to satisfy your hunger.