Final report for Transition Black Isle’s Million Miles project – April 2015 1 - Our starting point .......................................................................................................5 A project led by Transition Black Isle...........................................................................5 Ambition for the Million Miles project...........................................................................5 Baseline travel patterns on the Black Isle ....................................................................5 Public launch of the Million Miles campaign ................................................................6 2 - Our headline achievements........................................................................................7 Background to the Million Miles project.......................................................................7 Encouraging cycling.....................................................................................................7 Community mapping....................................................................................................8 Fuel efficient driving.....................................................................................................9 Liftsharing ....................................................................................................................9 Public transport ...........................................................................................................9 Reductions in car travel and environmental impact ...................................................10 Legacy of the Million Miles project.............................................................................11 Learning and reflection ..............................................................................................11 3 - Our outputs ..............................................................................................................12 The Million Miles team ...............................................................................................12 Key directors of Transition Black Isle .....................................................................12 Project Officers.......................................................................................................12 Project consultants, part-time employees and volunteers .....................................12 Encouraging active travel...........................................................................................13 Community Cycle Trainers .....................................................................................13 Cycling events........................................................................................................14 Loans of folding bikes ............................................................................................17 Installing bike racks................................................................................................17 Supporting applications for cycle paths.................................................................18 Black Isle Bike Fest ................................................................................................18 Cycling in Rural Scotland Conference....................................................................19 Cycle Friendly Communities...................................................................................19 Black Isle Bicycles..................................................................................................19 Community mapping..................................................................................................20 The challenge of community mapping ...................................................................20 OpenStreetMap was the solution for the Million Miles project ...............................20 Final report for Transition Black Isle’s Million Miles project – April 2015 Encouraging contributions to OpenStreetMap.......................................................20 Surveying routes between communities.................................................................21 Improvements to OpenStreetMap..........................................................................21 Online journey planner – cycleroutes.transitionblackisle.org..................................21 Downloadable route cards - Community Cycle Links ............................................22 Travel map of the Black Isle ...................................................................................23 Fuel efficient driving...................................................................................................24 Liftsharing ..................................................................................................................24 Developing a journey matching website.................................................................25 Launching highland.liftshare.com...........................................................................25 Ongoing promotion ................................................................................................26 Liftshare Week (October 2013 and October 2014) .................................................26 Growth in membership...........................................................................................26 Public transport .........................................................................................................27 Bus voucher promotions ........................................................................................27 Out & About events ................................................................................................28 Bus bike rack scheme ............................................................................................28 Promoting the Million Miles project............................................................................29 4 - Our outcomes ..........................................................................................................31 Monitoring strategy....................................................................................................31 Initial approach to monitoring.................................................................................31 Improved monitoring process ................................................................................31 Response rate for household travel surveys...........................................................32 Follow-up interviews to determine behaviour changes ..........................................33 Encouraging active travel...........................................................................................33 Behaviour changes.................................................................................................34 Improved health .....................................................................................................34 Anecdotal evidence of increased cycling ...............................................................34 Community mapping..................................................................................................36 Improved safety......................................................................................................36 Fuel efficient driving...................................................................................................37 Outcomes from fuel efficiency training...................................................................37 Behaviour changes.................................................................................................37 Liftsharing ..................................................................................................................38 Outcomes from highland.liftshare.com ..................................................................38 Final report for Transition Black Isle’s Million Miles project – April 2015 Behaviour changes.................................................................................................38 Anecdotal evidence of increased liftsharing ...........................................................39 Public transport .........................................................................................................39 Behaviour changes.................................................................................................39 Changes to car travel.................................................................................................40 Reductions in car mileage ......................................................................................40 Reduced congestion ..............................................................................................40 Savings in greenhouse gas emissions....................................................................40 Overall savings in greenhouse gas emissions from travel changes........................41 Unexpected project outcomes...................................................................................41 Overall project feedback............................................................................................42 Legacy of the Million Miles project.............................................................................43 5 - Learning and reflections...........................................................................................45 Encouraging cycling...................................................................................................45