MOVMOVRR:: MOBILEMOBILE OVERVIEWOVERVIEW REPORTREPORT Q1 2018: KEY FINDINGS View the Full Report at www.scientiamobile.com/movr ASIA NORTH AMERICA EUROPE 4% 3% 2% 3% Form Factor 94% 81% 17% 81% 16% FEATURE SMARTPHONE TABLET FEATURE SMARTPHONE TABLET FEATURE SMARTPHONE TABLET Top 5 Apple iPhone 7 Plus 5% Apple iPhone 7 9% Apple iPhone 7 7% Samsung J7 Prime Apple iPhone 7 Plus Apple iPhone 6S Smartphones 4% 8% 6% Apple iPhone 6 4% Apple iPhone 6S 8% Apple iPhone 6 4% Apple iPhone 7 4% Apple iPhone 6 6% Samsung Galaxy S7 3% Apple iPhone 6S 4% Apple iPhone 8 Plus 4% Apple iPhone SE 3% Top 5 Apple iPad Air 2 12% Apple iPad Air 2 15% Apple iPad Air 2 12% Tablets Apple iPad Air 8% Apple iPad Air 13% Apple iPad Air 11% Apple iPad Mini 2 6% Apple iPad 2017 10% Apple iPad 4 7% Apple iPad 4 5% Apple iPad 4 7% Apple iPad 2017 5% Apple iPad Mini 5% Apple iPad Mini 2 7% Apple iPad Mini 2 5% iOS OTHERS 0% iOS OTHERS 0% iOS OTHERS 0% Smartphone OS 70% 29 % 50% 50% 66 % 32% ANDROID WINDOWS PHONE OS 1% ANDROID WINDOWS PHONE OS .2% ANDROID WINDOWS PHONE OS 1% 43% 40% 31% 35% 28% Smartphone 26% 25% 19% 20% Diagonal Size 9% 7% 6% 5% 0% .3% 2% 0% 0% .1% 0% 0% .4% 2% 0% 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 55% 49% 39% Tablet 27% 18% 16% 19% Diagonal Size 10% 9% 12% 12% 7% 7% 7% 7% 3% 0% 1% .3% .2% 1% 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" SOUTH AMERICA AFRICA OCEANIA 4% 16% 2% Form Factor 89% 8% 76% 8% 80% 18% FEATURE SMARTPHONE TABLET FEATURE SMARTPHONE TABLET FEATURE SMARTPHONE TABLET Top 5 Apple iPhone 6 4% Apple iPhone 7 4% Apple iPhone 7 12% Smartphones Samsung Galaxy J5 3% Samsung Galaxy Grand Prime+ 3% Apple iPhone 6S 10% Samsung Galaxy J2 Prime 3% Apple iPhone 6S 3% Apple iPhone 7 Plus 8% Apple iPhone 7 3% Apple iPhone 6 3% Apple iPhone 6 6% Samsung Galaxy J7 Prime 3% Apple iPhone 7 Plus 2% Samsung Galaxy S7 5% Top 5 Apple iPad Air 2 9% Apple iPad Air 2 5% Apple iPad Air 2 18% Tablets Apple iPad 4 7% Samsung Galaxy Tab E 5% Apple iPad Air 13% Apple iPad Air 6% Apple iPad Air 5% Apple iPad 4 10% Apple iPad Mini 2 4% Apple iPad 4 4% Apple iPad 2017 9% Intel ECS TR10CS1 4% Samsung Galaxy Tab 3V 3G 3% Apple iPad Mini 2 6% 0% 1% iOS OTHERS iOS OTHERS iOS OTHERS 0% Smartphone OS 77% 20% 85% 13% 42% 58% ANDROID WINDOWS PHONE OS 3% ANDROID WINDOWS PHONE OS 1% ANDROID WINDOWS PHONE OS .2% 41% 36% 36% 31% 25% 28% Smartphone 21% 22% 23% Diagonal Size 11% 11% 6% 4% .1% .8% 2% .1% .1% .4% 3% 0% 0% .1% 0% 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 63% 45% 37% 30% Tablet 29% 15% 16% 12% 14% Diagonal Size 7% 4% 7% 5% 5% 6% .1% 1% .1% .6% 0% 2% 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" MOVR information is based on a representative sample of a data set with over 1 billion HTTP requests, dating from January through March 2018. To download the data files supporting MOVR, or to subscribe to future publications of MOVR and view licensing and disclaimer, please visit us at www.scientiamobile.com/page/movr-mobile-overview-report. MOVR is the copyright of ScientiaMobile, Inc., and is made available under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Apple is the trademark of Apple, Inc. Android is the property of Google, Inc..