The Ryder Cup A Review of engages, inspires and entertains millions, The 2010 Ryder Cup presenting an unparalleled opportunity to Green Drive showcase leadership in sustainability. This review summarizes The 2010 Ryder Cup Green Drive, key lessons learned and outcomes achieved. Contents Foreword ...................................................................... 3 Introduction .................................................................. 5 Aims & Objectives ......................................................... 6 The 2010 Green Drive ................................................... 7 Venue ....................................................................... 8 Staging ..................................................................... 10 Communications ...................................................... 14 Legacy ..................................................................... 16 Meeting Our Targets ..................................................... 19 Lessons Learned .......................................................... 21 Conclusion ................................................................... 24 THE GOLF ENVIRONMENT ORGANIZATION is an international non-profit dedicated to helping the global golf industry establish leadership in environmental enhancement and corporate responsibility. Find out more at www.golfenvironment.org Foreword THE EMPHASIS have helped us navigate and deliver LIKE MANY of on environmental against a complex range of issues. In our international sustainability addition we thank the many partners partners in golf, The has been part of who contributed - not only to the PGA of America a continuum of tremendous success of The 2010 Ryder recognises both effort by Ryder Cup, but to a significant reduction in the responsibilities Cup Europe since we held the event at its environmental footprint - enabling and opportunities that are inherent in Valderrama in 1997. The Ryder Cup to take a position of environmental stewardship. environmental leadership in sport. The 2010 event brought us to Wales, The 2010 Ryder Cup Green Drive where the Welsh Assembly Government While we continue to deliver aspects demonstrated how those running large had established a number of world of social, economic and environmental sporting events can deliver against leading sustainable development legacy in Wales, we also look forward to priority issues - such as the efficient use policies. We wanted to proactively working with new partners for an even of fuel and energy, and waste reduction - meet, and where possible exceed those more sustainable event at Gleneagles in a very practical and productive way. government and public expectations. in Scotland in 2014, and to working To Ryder Cup Europe’s credit, these with the host nation for 2018, who will This led us to expand the scope and goals were integrated seamlessly into themselves have presented against depth of our efforts, seeking to integrate the considerable logistical challenges of environmental criteria during their sustainability criteria into all aspects of event delivery. candidacy and selection. event staging. Richard Hills We acknowledge the work of the Director, Ryder Cup Europe Golf Environment Organization, who GEO | Golf Environment Organization | 3 The outcome was a wonderful sporting occasion that generated a diverse range of tangible environmental gains, which benefit all those associated with the Ryder Cup brand. Our congratulations to all the parties that contributed to this important initiative, and our gratitude to Ryder Cup Europe for the way experiences have been shared. We look forward to embracing the challenges and rewards that lie ahead as we too seek to reduce the environmental footprint, and simultaneously raise the environmental advocacy potential, of the US based Ryder Cup matches. Joe Steranka Chief Executive, PGA of America 4 | The 2010 Ryder Cup Green Drive Introduction COMMENCING IN EARLY 2008 A key focus was to proactively deliver The 2010 Ryder Cup Ryder Cup Europe (RCE) and the the event in line with “One Wales - Green Drive was a Golf Environment Organization (GEO) One Planet”, the Welsh Assembly collaborative effort, led by partnered to integrate resource efficiency, Government’s world leading sustainable environmental protection and advocacy development scheme. This government Ryder Cup Europe and into the planning and delivery of policy context was the foundation for GEO, drawing support The 2010 Ryder Cup. the initiative, and enabled all parties from local to international to commit to the delivery of a world stakeholders class sporting event with the smallest possible environmental footprint and the Green Drive Working Group highest possible communication and advocacy value. Ryder Cup Europe Golf Environment Organization This report provides an overview of Ryder Cup Wales the purpose, scope, activities and Celtic Manor Resort achievements of the Green Drive, and Welsh Assembly Government should be read in conjunction with “The Newport City Council 2010 Ryder Cup Carbon Footprint Wales Event Recycling Project Report”, as prepared by Greenstone Greenstone Carbon Management Carbon Management and published in VisitWales March 2011. GEO | Golf Environment Organization | 5 Aims & Objectives A world class event with Showcase sustainability Encourage a legacy of Advance the global the lightest possible to event patrons & the environmental action sport & environment footprint local community in golf movement Reduce the carbon footprint of Increase spectator awareness Raise sustainabiility standards Learn from the successes the event by 15-25% and involvement in solutions in golf event staging and challenges of other major sporting events Zero waste target and reduce Incentivise use of shared, Promote sustainability to local deliveries to the site public transport and international industry Share Green Drive outcomes audiences with the international sport Ecological protection and Raise awareness of environment community enhancement of Usk Valley sustainability actions among Development of sustainable local people golf event staging toolkit Transition to cleaner and renewable energy supplies 6 | The 2010 Ryder Cup Green Drive TOP LEVEL BUY-IN from the host venue, host government and event administrators provided the mandate for RC2010 partners to innovate The 2010 Green Drive around a greener event. GEO coordinated the Green Drive Steering Group, to ensure the PLANNING supported by good Ongoing sustainability actions at scope of the sustainability plan was communications is critical to achieving a Venue The Celtic Manor Resort comprehensive, whilst remaining greener event. The effective engagement Short term event overlay, practical and relevant to stakeholders. of a wide range of partners and Staging infrastructure, materials, contributors requires tight core planning, products and services PICTURED L TO R: Sir Terry Mathews, and the establishment of clear scope and Celtic Manor Resort; The Rt. Hon. Harnessing media and spectator targets. To enable diverse stakeholders Rhodri Morgan, former First Minister Comms interest to raise sustainability to recognise the primary focus of their awareness of Wales; George O’Grady, CEO, contributions, the Green Drive was European Tour; Richard Hills, Director, structured around four core components Initiating local, national and Ryder Cup Europe; Sandy Jones, Legacy international sustainability action of the event: Chief Executive, PGA of GB&I GEO | Golf Environment Organization | 7 Venue THE FOUNDATION for a sustainable tournament is the event venue. The Green Drive supported Celtic Manor Resort in their progress to level 4 of the Green Dragon Environmental Awards; inspired the resort’s enrolment in GEO’s OnCourse™ programme; and led to an overall expansion in the breadth and depth of the site’s environmental management programme. Level 4 Recognition in the Green Dragon Awards, the Welsh Environmental Management System New maintenance facility constructed, complete with state of art pollution prevention and closed loop water recycling unit Grid power supply transitioned to renewable tariff; electricity entirely generated by wind, wave and solar 8 | The 2010 Ryder Cup Green Drive Participation in GEO OnCourse™ environmental certification programme low energy and LED light fitments installed across Celtic Manor Resort in three years leading to The 2010 Ryder Cup Extensive ecological, landscape 6000 and cultural heritage surveys were undertaken while the site was being All irrigation water is derived from Detailed woodland management prepared for the event. Archeological recycled surface runoff and attenuation plan developed for the CMR Estate, surveys in particular brought in flood plain ponds and wetlands underpinned by policies on native considerable ‘new knowledge’ on The species, structural diversity and 13% reduction in TwentyTen Clubhouse Romans in Great Britain ecological richness energy use one year after installation of An extensive dormouse relocation voltage optimizer Ongoing consultation for protection and monitoring programme has been and enhancement of River Usk corridor, implemented with practical measures have adopted to reduce disturbance and minimize hectares of rough grassland and scrub habitat established across the all pollution risk from golf course floodplain of the Usk Valley, in conjunction with TwentyTen Course maintenance activities 20 remodelling CMR attained sector leading rates of recycling for glass, aluminium, plastic, 150 tonnes of food