10 AUBURN U NIVERSITY S TYLE GUIDE & I DENTIFICATION STA NDA RDS MA NUAL x x x x x Clear space required Size and Appearance: At minimum, the wordmark should appear no AUBURN U NIVERSITY S TYLE GUIDE & I DENTIFICATION STA NDA RDS MA NUAL 25 No other graphic may encroach within a unit of x on the top, sides and bottom of the wordmark. smaller than one-half an inch high on a standard 4" x 9" brochure, and larger on larger publications. In busy or complex designs, it should be surrounded byAUBURN appropriate U NIVERSITY white S TYLE space GUIDE to &set I DENTIFIC it apart.ATION It shouldSTA NDA RDS be M A NUAL 15 Editorial Style Auburn University Montgomery — No hyphen. On second reference AUM is appropriate. combined with a graphic element (see next section) to constitute a Editorial consistency and care is critical in creating a positive university impression. Preferred editorial style for news releases and news publica- Beard-Eaves-Memorial Coliseum — A hyphen always goes between PMS 172 PMS 172 Minimum size for standard color Process for match PMS 172 CMYK values: Magenta 66% 88% Yellow university logo, except in specified situations. “Eaves” and “Memorial.” 4x9 inch brochure: The Auburn University Seal tions, including newsletters, is Associated Press style. The purchase of The seal should be used only for official or ceremonial documents, or on Associated Press stylebooks is recommended for any department on AL PMS 158 PMS 158 Book titles, magazines, and newspapers — Should be put in quotation Process color Process for match PMS 158 CMYK values: Magenta 61% 97% Yellow NU campus that prepares news articles. prestigious gift items. Any other usage must be approved by A OCM or the The wordmark must appear in an official AU color (see page 16); no marks for news releases. Chicago style calls for italics. Note: when sending RDS M RDS Office of Trademark Management and Licensing. When reproduced spot colors in A ® 80% screen screen 20% text via e-mail, the software’s default converts italic type to plain. color theother seal should color always is appearacceptable, in PMS 289 (blue)with only the orND exceptionPMS 289 of solid black for use in In order for a news release to be distributed through OCM to media STA Pantone and PMS 158 (orange) if printed in more than one color. Black is accept- Process color matches TION TION outlets, OCM reserves the right to edit or rewrite releases as needed to PMS 289 PMS 289 one half inch materials reproduced in black andA white (including facsimile cover pages, Process color Process for match PMS 289 CMYK values: Cyan 100% Magenta 64% 60% Black Combining buildings/streets — Samford and Hargis halls. Magnolia and able if color printing is unavailable. Any manipulation or alteration to the ensure they meet editorial/style guidelines and provide credible, current, minimum height ® Thach avenues. DENTIFIC memorandums, newsletters, or newspapers)I or all white for reverses on a seal is strictly prohibited. and meaningful information. Full-color seal. One-color seal. dark background. In special circumstances, if a printed piece is two-color but Commencement — Should be lowercase. Sports-related and Other Marks & GUIDE TYLE S The items in this section are intended to assist communicators at Auburn Auburn’s commencement will be held in Beard-Eaves-Memorial not orange and blue, an alternate color may be used. A color match prior Sports-related marks are used primarily by student and sports organizations An University Auburn University in providing consistent style for written releases and are Coliseum. NIVERSITY NIVERSITY Absolute minimum size: on campus, and on merchandise regulated by the Office of TrademarkU not intended to be inclusive of all editorial style. Continue to use The (Business card sample) Management and Licensing. These marks, including Tiger Eyes and those Associated Press Stylebook or The Chicago Manual of Style (depending Course work — Always two words AUBURN AUBURN depictingDownload the university mascot,wordmarks Aubie, are notand appropriate visual forelements academic at: on the type of publication) and Webster’s New World College Dictionary, unit publications or Web sites. Fourth Edition, as reference materials. www.ocm.auburn.edu/styleguide. Anyone receiving downloads must www.ocm.auburn.edu/styleguide . Cum laude, magna cum laude, summa cum laude, and with distinction C OLLEGE OF BUSINESS When in doubt, please consult with OCM. 5/16 inch receive no special treatment in running copy. read and accept the trademark guidelines. — Avoid on first reference and use sparingly throughout the Acronyms Annual Official Colors All logos, and wordmarks, visual elements are from available electronic files located at ID to are required these and download files.password Downloading logos means AU and that acknowledge the agree to you identity follow standards. If are you unable to use these files, contact OCM to request camera-ready artwork. Camera-ready art will a provide higher quality image than scanning the logo from already-printed pieces, which is pro- hibited for external publications due to the poor quality image resulting from scans. Likewise, since logos and marks are on of the much Web less as density opposed dpi, (72 to typically, dpi 300 for print quality), do not logos or marks Web use AU for any external printed publications. minimum height2007 Typefaces and Fonts 1 6 Color is as significant to a graphic identity as images, symbols, and marks. The official colors of Auburn University are orange and blue. As most precise designerscolor matching know, can be difficult depend- ing on the medium, art, or special effects being used. OCM recommends the PMS following colors for long their historyversatility, proven of use, and quality consistency across multiple mediums: Orange Auburn is recommended for Auburn For orange. printing on paper PMS 158 Because of its it higher is concentration less of intense yellow, and slightly holds more burnt in appearance PMS than 158 the often-used PMS 172. to a burnt orange better when it is screened in various tints, and the slightly muted color offers a more academic feel to print pieces than the which also has is a also historybrighter PMS 172, of use at PMS AU. 158 recommended for use in the university seal (see previous page), because tends when to printed appear next to with the a blue, pink PMS cast.172 has been used in recent years, and PMS is 172 still recommended for color matching of materials used in merchandise such as fabrics and plastics and the printing of color on these items. Blue Auburn The accepted blue for is AU PMS 289. When printing these spot PMS color, colors should be used. If printing in use process the color, CMYK values at shown right. to printing of kind any should be and obtained in viewed when- advance possible. ever Downloadable Logo Files Report remainder of the story. Note: when using acronyms, do not place in Data — Treat as plural. If singular, it is a number and not datum. Approved typestyles are integral to a consistent identity standard. The parentheses after the name, even on first use. ACT, SAT, LSAT, GMAT, The data are derived from tests on diseased elm trees. Auburn University wordmark and department/school/college typeface GRE, MAT, MCAT and other entrance examination titles usually don’t family is Galliard, a serif font selected for its classical, traditional look, to need to be spelled out, even on first reference. complement the more contemporary treatment of the graphic elements. Dean’s List — Capitalize. Acting/Interim — Use “acting” when someone is temporarily doing the AU allows creative flexibility in selection of body text/body copy fonts for Degrees — Always use periods when listing abbreviated academic duties of another person. Use “interim” when someone is doing a job for publications, although selections should be easy to read and complement degrees (e.g., M.B.A. (but EMBA for the Executive M.B.A. Program on an intervening or provisional period. Always lowercase, but capitalize any the official font. second reference), B.A, B.S., B.S.W., Ed.S., J.D., M.A., M.Ac., M.D., M.F.A., M.S., formal title that may follow before a name. Ph.D., Ph.D. However, the preferred style is to spell out the degrees (bachelor’s, master’s, doctorate). African-American/African American — The first is AP style (newspapers), Degrees should always be abbreviated when they follow a name, but 10 AUBURN U NIVERSITY S TYLE GUIDE & I DENTIFICATION STA NDA RDS MA NUAL the second is Chicago style (for magazines/newsletters/academic documents). never combine courtesy titles and academic degrees: 1 1 Incorrect: Mr. John Smith, Ph.D. Auburn UniversityWordmark Style Typography Guide Alternate spellings — Go with the preferred spelling, which is listed Incorrect: Dr. Mary Jones, Ph.D. x first in the dictionary, unless it is spelled a certain way for a reason, e.g., Correct: John Smith, Ph.D. The typeface used in the wordmark is internally, Telfair Peet Theatre, Graves Amphitheatre, and Edgar B. Carter Correct: Mary Jones, Ph.D. & IdentificationGalliard Standards Roman. Galliard Italic is used Manual for department names when they are included AL Educational Amphitheater are official names. NU x in an official identity element. (See page 13.) x A Departments/majors — Official department names are upper case; RDS M RDS A Alumni — Use “alumna” when referring to a woman who has attended x It is not necessary nor recommended ND majors are lower case, except for English and foreign languages. STA Reverse Blackto and use awhite Galliard font for supporting Also, the icons may be used without the wordmark a school; use “alumnae” to describe a group of such women.