BOTSWANA THE IMPACT OF TRAVEL & TOURISM ON JOBS AND THE ECONOMY - CHAIRMAN: Christopher Rodrigues CBE Robert Darbelnet Tom Nutley Matthew D Upchurch Geoffrey J W Kent Chairman President & CEO Chairman CEO Chairman & CEO VisitBritain AAA Reed Travel Exhibitions Virtuoso Abercrombie & Kent Jeffrey C Rutledge Rakesh Gangwal PRS Oberoi Willie Walsh VICE CHAIRMEN: President Chairman, President & CEO Chairman Chief Executive Peter R B Armstrong AIG Travel, Inc Worldspan The Oberoi Group British Airways plc President & CEO Rocky Mountaineer Vacations Jyotsna Suri Laurence Geller Deepak Ohri James Wilson Chairperson & Managing Director President & CEO Managing Director Chief Executive Officer Edouard Ettedgui Bharat Hotels Ltd Strategic Hotels & Resorts lebua Hotels & Resorts Co, Ltd Nakheel Hotels & Resorts Co LLC Group Chief Executive Mandarin Oriental Hotel Group Ian Swain Naresh Goyal Jean Gabriel Pérès Philip Wolf President Chairman President & CEO CEO PhoCusWright, Inc Maurice Flanagan CBE Swain Tours Jet Airways India Ltd Mövenpick Hotels & Resorts Executive Vice Chairman Peter Yesawich Emirates Airline & Group Jonathan M Tisch Arthur de Haast Dionísio Pestana Chairman and CEO Chairman & CEO Global Chief Executive Officer Chairman Group Pestana Yesawich, Pepperdine, Brown & Michael Frenzel Loews Hotels Jones Lang LaSalle Hotels Russell Chairman of the Executive Board TUI AG Brett Tollman Sir Stelios Haji-Ioannou Fernando Pinto CEO Mei Yunxin President Chairman & Founder TAP Air Portugal President David Mongeau The Travel Corporation easyGroup Beijing Tourism Group Chairman Wolfgang Prock-Schauer Avington Vincent A Wolfington Pansy Ho Chief Executive Officer Tim Zagat Immediate Past Chairman WTTC Managing Director Jet Airways India Ltd Co-Founder, Co-Chair & CEO EXECUTIVE COMMITTEE: Chairman Emeritus Shun Tak Holdings Limited Zagat Survey LLC Philippe Bourguignon Carey International, Inc Bob Puccini Vice Chairman James Hogan CEO Sarmad Zok Revolution Places GLOBAL MEMBERS: CEO The Puccini Group Chief Executive Officer Mohammed Al Habbai Etihad Airways Kingdom Hotel Investments Marilyn Carlson Nelson CEO Duan Qiang Chair & CEO Dubailand Raimund Hosch Chairman HONORARY MEMBERS: Carlson President & CEO Beijing Tourism Group André Jordan Eric Anderson Messe Berlin GmbH Chairman Alex Christou President & CEO David Radcliffe André Jordan Group Managing Partner Space Adventures Larry Kellner Chief Executive Accenture Chairman & CEO Hogg Robinson plc Jonathan S Linen Ron Andruff Continental Airlines Adviser to the Chairman Jeff Clarke President Jay Rasulo American Express President & CEO Tralliance Corporation Gary L Kessler Chairman Lord Marshall of Knightsbridge Travelport President & COO Walt Disney Parks and Resorts Giovanni Angelini Carey International Inc Chairman Pirelli UK plc Andrew Cosslett CEO & Managing Director Kurt Ritter CEO Shangri-La Hotels & Resorts Dara Khosrowshahi President & CEO Sir Frank Moore, AO InterContinental Hotels Group PLC President & CEO The Rezidor Hotel Group Chairman Ted J Balestreri Expedia Inc FT Moore P/L John Elkins Chairman & CEO Peter Rogers President & CEO Executive Vice President Cannery Row Company Tom Klein Frank Olson Visa International Group President Diners Club International Chairman of the Board Simón Barceló Vadell Sabre Travel Network The Hertz Corporation Sebastián Escarrer Chairman & CEO and Sabre Airline Marty Salfen Vice Chairman & CEO Barceló Hotels & Resorts General Manager, Global Travel & Gérard Pélisson Sol Meliá Nigel Knowles Transportation Industry Co-Chairman, Supervisory Board Raymond Bickson Joint CEO IBM Accor Manuel Fernando Espírito Santo Managing Director DLA Piper Chairman Taj Hotels, Resorts and Palaces Per Setterberg Carl Ruderman Espírito Santo Tourism Ali Kolaghassi CEO Chairman Khalid bin Sulayem Vice Chairman & CEO Global Refund Group Universal Media Stephen P Holmes Director General Saraya Holdings President, Chairman & CEO Dubai Department of Tourism and Sonu Shivdasani Tommaso Zanzotto Wyndham Worldwide Commerce Marketing RK Krishna Kumar Chairman & CEO President Vice Chairman Six Senses Resorts & Spas TZ Associates Ltd Richard R Kelley Stephen Bollenbach Taj Hotels, Resorts & Palaces Chairman Co-Chairman & CEO Regine Sixt CHAIRMAN EMERITUS: Outrigger Enterprises Group Hilton Hotels Corporation Michael Latimer Senior Vice President James D Robinson III President & CEO Sixt rent a car General Partner Manfredi Lefebvre D’Ovidio Giorgio Boscolo Oxford Properties Group RRE Ventures David Stein Chairman CEO WTTC Chairman (1990-1994) Chairman Silversea Cruises Boscolo Group Gerald Lawless The Stein Group Executive Chairman IMMEDIATE PAST J W Marriott, Jr Rattawadee Bualert Jumeirah Group CHAIRMAN: Barry Sternlicht Chairman & CEO President Vincent A Wolfington Chairman & CEO Chairman Emeritus Marriott International, Inc lebua Hotels & Resorts Co, Ltd Jabu Mabuza Starwood Capital Group CEO Carey International, Inc WTTC Chairman (2004-2007) Armin Meier Chris J Cahill Tsogo Sun Group Yassin K Talhouni Group Chief Executive Officer President & COO CEO FORMER CHAIRMEN: Kuoni Travel Holding Ltd Fairmont Hotels & Resorts André Martinez Zara Investment Holding Co Ltd Sir Ian Prosser Chairman Global Lodging & Retired Chairman Alan Parker Ed Cespedes Managing Director Jaume Tàpies InterContinental Hotels Group PLC Chief Executive CEO Morgan Stanley President WTTC Chairman (2001-2003) Whitbread plc Tralliance Corporation Relais & Châteaux Khater Massaad Harvey Golub Gilles Pélisson David Clifton Chairman Andrew C Taylor Retired Chairman & CEO CEO Managing Director, EMEAA Al Hamra Hotels Management Est Chairman & CEO American Express Accor Interval International Enterprise Rent-A-Car WTTC Chairman (1996-2001) Geoff Muirhead CBE Charles Petruccelli Jim Compton Group Chief Executive Kathleen Taylor Robert H Burns President Global Travel Services Senior Vice President, Marketing The Manchester Airports Group President & Chief Operating Officer Chairman American Express Continental Airlines Four Seasons Hotels & Resorts Robert H Burns Holdings Limited John M Noel WTTC Chairman (1994-1996) Stevan Porter Fernando Conte President & CEO José Antonio Tazón President, The Americas Chairman & CEO The Noel Group President & CEO PRESIDENT: InterContinental Hotels Group PLC Iberia, Airlines of Spain AIG Travel Guard Amadeus IT Group SA Jean-Claude Baumgarten ©2007 WORLD TRAVEL & TOURISM COUNCIL Correct as of 5 September 2007 1-2 Queen Victoria Terrace, Sovereign Court, London E1W 3HA, United Kingdom T: +44 (0) 870 727 9882 or + 44 (0) 207 481 8007 • F: +44 (0) 870 728 9882 or + 44 (0) 207 488 1008 • [email protected] • www.wttc.travel THE WORLD TRAVEL & TOURISM COUNCIL (WTTC) IS THE BUSINESS LEADERS’ FORUM FOR TRAVEL & TOURISM, REPRESENTING THE CHIEF EXECUTIVES OF THE WORLD’S FOREMOST 100 TRAVEL & TOURISM COMPANIES. WTTC WORKS WITH GOVERNMENTS TO RAISE AWARENESS OF THE IMPORTANCE OF THE LARGEST GENERATOR OF WEALTH AND EMPLOYMENT WORLDWIDE. WTTC is delighted to present the findings of the first simulated Tourism Satellite Account (TSA) for Botswana and thanks the Botswana Tourism Board for all its collaborative efforts and support. This report comprises four parts: a simulated Tourism Satellite Account; is forecast to average 5% growth per annum, comfortably exceeding that an Overview of current trends and developments affecting Travel & for Sub-Saharan Africa overall and the global average. Tourism Demand for Botswana; a recommended Policy Framework As underlined in the Policy Framework set out in this report, for the responsible and sustainable development of the industry; and an Travel & Tourism growth cannot be taken for granted. International Executive Summary, highlighting the key findings of the research by competition, evolving consumer and industry trends, as well as the WTTC and its partner Oxford Economics. protection of the country’s natural and cultural resources, are critical to The simulated TSA quantifies all aspects of Travel & Tourism the sustainable development of the industry. Demand, from personal consumption to business purchases, capital Travel & Tourism needs to be developed as a partnership between investment, government spending and exports. It then translates this public and private sector decision-makers, delivering consistent results information into economic concepts of production, such as gross that match the needs of Botswana’s national economy, government domestic product (GDP) and employment, which can be compared with authorities and local communities with those of business. A shared pursuit other industries and the economy as a whole to provide credible statistical of long-term growth and prosperity will enhance Botswana’s unique information that will assist in policy-making and business decisions. standing as an unspoilt destination, meeting the ongoing challenge of According to the forecasts detailed in this report, Travel & Tourism social and economic development. already contributes over 10% of total employment and some 16% of WTTC stands ready to support Botswana’s efforts to adopt and non-mining GDP. In 2007, Travel & Tourism is set to grow by more implement the policies set out in this report than 7% and, over the next ten years, total Travel & Tourism Demand Jean-Claude Baumgarten President, World Travel & Tourism Council The World Travel & Tourism Council would like to express its sincere gratitude to the many individuals and organizations that contributed their knowledge, insight and data/ information to the policy review effort. A