AIRPORT STRATEGIC BUSINESS PLAN ___________________________ MARANA REGIONAL AIRPORT MARANA, ARIZONA | FEBRUARY 2017 Marana Regional Airport Airport Strategic Business Plan Final Report Prepared for Town of Marana, Arizona By The Genesis Consulting Group, LLC 1202 E Maryland Ave, Suite 1D Phoenix, AZ 85018 In Association With Armstrong Consultants, Inc. February 2017 ADOT No. E5S3N . TABLE OF CONTENTS EXECUTIVE SUMMARY Executive Summary ............................................................................................................................................................ 1 Marana Regional Airport – Business Plan .................................................................................................................. 1 Introduction .................................................................................................................................................................... 1 Airport Mission ............................................................................................................................................................... 2 Situational Analysis ......................................................................................................................................................... 2 Overall Airport Development ...................................................................................................................................... 3 New Business Development Opportunities .............................................................................................................. 4 The Future ....................................................................................................................................................................... 5 CHAPTER 1 Chapter 1 – Airport Strategic Business Plan .................................................................................................................. 6 1.1 Introduction .............................................................................................................................................................. 6 1.2 Purpose ...................................................................................................................................................................... 6 1.3 Airport Background ................................................................................................................................................. 6 1.4 History And Development ..................................................................................................................................... 8 CHAPTER 2 Chapter 2 – Situational Analysis ..................................................................................................................................... 10 2.1 Introduction ............................................................................................................................................................ 10 2.2 Regional Overview ................................................................................................................................................. 10 2.3 Community Overview ........................................................................................................................................... 11 2.4 Community Economic Development Overview .............................................................................................. 13 2.5 Town of Marana Governance Structure ............................................................................................................ 16 2.6 Town of Marana Financial Structure .................................................................................................................. 17 2.6.1 Department Budget Development .............................................................................................................. 17 2.6.2 Budget Office ................................................................................................................................................. 17 2.6.3 Executive Budget Team ................................................................................................................................ 17 2.6.4 Budget Adoption ............................................................................................................................................ 17 2.6.5 Town of Marana – Current Expenditure Summary ................................................................................. 18 2.6.6 Airport Department – Financial and Budget Overview .......................................................................... 18 CHAPTER 3 Chapter 3 – Airport Industry Trends ............................................................................................................................ 20 3.1 Introduction ............................................................................................................................................................ 20 3.2 National Aviation Trends ..................................................................................................................................... 20 3.3 General Aviation Industry Trends ...................................................................................................................... 20 3.4 Other Aviation Industry Trends .......................................................................................................................... 23 3.5 Regional And Local Trends .................................................................................................................................. 23 Airport Strategic Business Plan – Marana Regional Airport i 3.6 Trends Analysis ...................................................................................................................................................... 26 CHAPTER 4 Chapter 4 – Mission, Vision, Value, and Goals ........................................................................................................... 27 4.1 Introduction ............................................................................................................................................................ 27 4.2 Mission Statement .................................................................................................................................................. 27 4.2.1 Marana Mission Statement ........................................................................................................................... 28 4.3 Vision Statement .................................................................................................................................................... 29 4.3.1 Marana Vision Statement .............................................................................................................................. 30 4.4 Core Values And Value Proposition ................................................................................................................... 30 4.4.1 Value Proposition .......................................................................................................................................... 30 4.6 Marana Regional Airport Future Mission, Vision, And Value ....................................................................... 31 4.7 Strengths, Weaknesses, Opportunities, And Threats (SWOT) Analysis ....................................................... 32 4.8 Goal Preparation Using SWOT ........................................................................................................................... 35 4.8.1 Smart Model Goals Evaluation .................................................................................................................... 37 4.8.2 Grow Model Goals Evaluation .................................................................................................................... 37 4.9 Prioritized Goals .................................................................................................................................................... 38 4.10 Community Stakeholder Interviews ................................................................................................................. 39 CHAPTER 5 Chapter 5 – Regional and Local Economic Factors ................................................................................................... 41 5.1 Introduction ............................................................................................................................................................ 41 5.2 Pima county ............................................................................................................................................................ 41 5.2.1 Population ....................................................................................................................................................... 41 5.2.2 Pima County Employment ........................................................................................................................... 43 5.2.3 Pima County Personal Income .................................................................................................................... 44 5.2.4 Pima County Taxable Sales .......................................................................................................................... 45 5.3 Market Drivers for the Town of Marana ..........................................................................................................