Final Report Austrian DVB-T Trial Graz 2004 Vienna, December 14, 2004 Publishing information Owner, publisher and editor: Austrian Regulatory Authority for Broadcasting and Telecommunications (RTR) Mariahilfer Strasse 77 – 79, A-1060 Vienna, Austria E-mail: [email protected]; Internet: www.rtr.at RTR would like to thank all of the project partners involved in compiling this report. 2 Final Report Austrian DVB-T Trial Graz 2004 Table of contents Preface ...........................................................................................................................................5 1. Introduction .............................................................................................................................7 1.1. Digital technology takes hold..........................................................................................7 1.1.1. Satellite broadcasting.............................................................................................7 1.1.2. Cable broadcasting ................................................................................................8 1.1.3. Terrestrial broadcasting .........................................................................................9 1.2. Capabilities of digital television ......................................................................................9 1.2.1. Variety of channels and efficiency of spectrum usage ...........................................9 1.2.2. Interactive additional services ..............................................................................10 1.2.3. Mobility and portability..........................................................................................11 1.3. General conditions in Europe and legal issues ............................................................11 1.4. Digital Platform Austria.................................................................................................12 1.5. Austrian Digitization Fund ............................................................................................13 1.6. !TV4GRAZ: A Digital Platform Austria project ..............................................................13 2. Description of the project ......................................................................................................17 2.1. Overview ......................................................................................................................17 2.2. DVB-T single frequency network..................................................................................19 2.3. Set-top boxes ...............................................................................................................20 2.4. Return channel technology...........................................................................................20 2.5. Siemens Interactive Application Center (IAC) ..............................................................21 2.6. !TV4GRAZ schedule ....................................................................................................23 2.7. MHP Applications.........................................................................................................25 2.7.1. Developing the ORF OK family of MHP products ................................................26 2.7.2. Portals developed by the private television broadcasters ....................................27 2.7.3. EPG4GRAZ .........................................................................................................28 2.8. Testing business models..............................................................................................29 2.8.1. The tipp3 live! portal.............................................................................................29 2.8.2. The Siemens ITV advertising portal .....................................................................29 2.8.3. Content delivery for MHP portals .........................................................................29 2.9. ORF'S MHP testing facility ...........................................................................................30 2.10. Telekom Austria sub-project: i-active broadband TV....................................................31 2.11. Concurrent market research.........................................................................................32 2.11.1. Fessel-GfK ...........................................................................................................33 2.11.2. evolaris foundation...............................................................................................34 2.12. Accompanying communication measures ....................................................................34 2.13. Project costs.................................................................................................................37 2.14. Project monitoring ........................................................................................................38 3. Designing the MHP applications ...........................................................................................41 3.1. ORF's MHP portals ......................................................................................................41 3.1.1. ORF OK – INFOTEXT..........................................................................................41 3.1.2. ORF OK – TV-JETZT...........................................................................................43 3.1.3. ORF OK – OLYMPICS PORTAL .........................................................................45 3.1.4. SteirerQuickText ..................................................................................................46 3.2. MHP portals developed by private television stations ..................................................46 3.2.1. ATVplus ...............................................................................................................47 3.2.2. gotv ......................................................................................................................49 3.2.3. ProSieben Austria ................................................................................................50 3.2.4. Sat.1 Austria ........................................................................................................51 3.2.5. Steiermark 1.........................................................................................................52 3.2.6. Atv Aichfeld ..........................................................................................................52 3.3. EPG4GRAZ..................................................................................................................53 3.4. tipp3 live! ......................................................................................................................54 3.5. Siemens' ITV advertising portal....................................................................................55 4. Project Management's Technical Report ..............................................................................57 4.1. Selection of set-top boxes............................................................................................57 Final Report Austrian DVB-T Trial Graz 2004 3 4.2. Testing the set-top boxes .............................................................................................59 4.3. Use of indoor antennas ................................................................................................61 4.4. Technical problems and solutions ................................................................................62 4.5. Test Stage 2: Simulation of live DVB-T operation ........................................................64 4.6. IKS measurements of DVB-T reception quality ............................................................65 4.6.1. Survey of measurement data for mobile reception quality ...................................65 4.6.2. Comparison of analog and digital TV signals in mobile reception ........................66 4.6.3. Portable indoor / outdoor measurements.............................................................67 4.7. Conclusions and outlook ..............................................................................................68 4.8. Special project: Mobile Internet services......................................................................69 4.8.1. Independent DVB-T broadcasting infrastructure ..................................................69 4.8.2. Connection to the Internet....................................................................................70 4.8.3. Construction of multimedia vehicles.....................................................................71 4.8.4. Internet applications.............................................................................................71 5. Fessel-GfK market research report.......................................................................................73 5.1. Overview ......................................................................................................................73 5.2. General attitude toward digital terrestrial television......................................................74 5.3. Reception quality of digital terrestrial television............................................................75 5.4. !TV4GRAZ: Frequency of use ......................................................................................77 5.5. Use of additional digital services ..................................................................................78