The National Flag SCG America Group Inc. Carrier for China An Interview with Zhou Yuelong, General Manager, Air China New York 523. Air China has already ordered 124 new air- How much has technology changed the craft and they will be delivered over the next methods people use to book travel today? fi ve years. Air China is concerned with mobilizing In October, Air China will offer direct and digitizing their services but, in China today, fl ights from Newark to Beijing. How impor- there is still a heavy focus on booking through tant will that be for the Tri-State market? agents – it’s different from the U.S. market. Air China’s fi rst fl ight from China to the U.S. The top three Chinese aircraft companies took place in 1981. There were only three Air just cancelled the commission for the air agen- China destinations in the U.S. at that time: San cies because they are trying to push travelers to Zhou Yuelong Francisco, Los Angeles, and New York. go to their website or mobile devices to book In 2013, we launched a direct flight to their tickets. National Grand Theatre China Embassy Chancery Building Houston; in 2014, we launched Hawaii as a des- How important is the in-fl ight experi- EDITORS’ NOTE Zhou Yuelong has held his cur- tination; and that same year, we also launched a ence in capturing repeat fl yers? rent post since December of 2008. Prior to this, he line to Washington, D.C. Air China is more Chinese-oriented than hanghai Construction Group (SCG), is one of the leading construction SCG adhere to the core conception of “With harmony as the fundamental was Director of Marketing for Air China Cargo, Today, there are 6,000 fl ights between China other Asian airlines. Even though Air China is a Scompany in China for over sixty years, it’s public listed in Shanghai principle, Always pursuing the best”, and continue to promote the as well as Deputy General Manager at Air China and the U.S. annually provided by Air China. listed company, we want to keep our uniqueness. Stock Exchange Market since 1997. In 2014, Engineering News-Record corporate spirit of “Science, Cooperation & Gumption”. SCG is dedicated Germany. Once Air China opens the Newark direct, we will In China, we do not have an Air Force One (ENR) ranks SCG as the 11th among the top 250 Global Contractors, to provide world class service to our client, so as to deliver more be the largest carrier between China and the U.S. so when state leaders travel to foreign countries, with annual revenue of $24.82 Billion. exceptional works. COMPANY BRIEF Air China Limited (airchina. Are there additional routes you’re fo- they use Air China. us) and its predecessor, the former Air China, were cused on that are important for the future? Air China is the only company that can SCG’s portfolio features projects of all sizes and level of complexity SCG America (SCGA) is a wholly owned subsidiary of Shanghai founded in 1988. The former Air China consoli- For now, the major cities between Beijing carry the Chinese fl ag on their aircraft, so they contributed to the possession of core technologies in the construction of Construction Group. SCGA has operated in the USA since the late 1980s. dated with China National Aviation Company and the U.S. have plenty of airlift. Air China is are representing the Chinese aircraft industry, high-rise buildings, transportation projects, public institutional facilities, After accumulating a wealth of experience in the first decade, SCGA and China Southwest Airlines and founded China now focused on most of the second-tier cities in and are essentially its business card and brand large industrial plants, major environment projects, etc. boosted its presence in the East and West Coast of USA by providing Aviation Group Company. Based on the combined China. For example, Chengdu hosts Air China’s ambassador. general contracting, construction management services, real estate air transportation resources of the three entities, second largest hub, so more lines are being As a result, Air China has to be very Chinese SCG, with its business covering nearly the entire building industry, is development and real estate fund management. the new Air China Company was established. On planned from Chengdu to the U.S. oriented as they are representing Chinese cul- capable of integrating all related resources in its business. In the field September 30, 2004, Air China Limited was offi - What levels of service does Air China ture. Most of the pilots and the air attendants are of investment, construction and operation of urban infrastructure, SCG SCGA will continue deepening the presence in the United States in cially launched in Beijing, operating air transport provider? Chinese. owns a competitive & leading professional work force which could the following three sectors: general contracting service, real estate services as its primary business and controlled by The initial goal for Air China is to offer good They offer Chinese food and Western food provide comprehensive general contacting service. In addition to its development and hospitality property investment. According to the the China Aviation Group. Air China is China’s service to the majority of the population. on board – only two options. The interior is very success in China, SCG has also completed over 100 landmark projects business strategy, SCGA expects to generate $500M revenue from the exclusive national fl ag carrier for civil aviation, The UA Newark to Beijing lines only of- Chinese and it’s designed by one of the famous in more than 30 countries and regions. General Contracting service and have $2 Billion in real estate assets a member of the Star Alliance, and it was the of- fers two types of service: business and economy architects and designers in China. under management by the end of 2018. fi cial airline partner of the 2008 Beijing Olympic classes. What has made working with the airline Possessing a state-level technical center, a post-doctoral working Games. It ranks fi rst among domestic airline Air China offers economy class, business so rewarding for you? station and teams engaging in technical research & development SCGA will set up more physical offices in the gateway city of the United brands and leads its domestic competitors in pas- class, fi rst class, and premier class. One of the biggest advantages of working work at different levels, SCG’s professional work force is composed States, develop a good understanding of local by-laws, and understand senger and air freight transport and related ser- Has China’s slowing growth impacted in this industry is I can travel around the world. of academician of Chinese Academy of Engineering, great masters in client requirements better and therefore provide them with superior vices. Headquartered in Beijing, Air China has travel? My father is a pilot so as a child, I was al- surveying & designing, experts enjoying State Council perquisites and product or service，as quoted by Jinglei Zhou, Executive Vice President several branch offi ces such as Southwest, Zhejiang, No. I have no doubt that in the future, the ways fascinated by fl ying and have many happy a large number of specialists in various technical fields. of SCG America. Chongqing, Inner Mongolia, Tianjin, Shanghai, biggest aircraft company will be in China be- memories of it. Hubei, Guizhou, and Tibet. cause in the next 20 years, China will need an The working experience for the staff at Air extra 6,000 aircraft according to a report from China is satisfying, and they work to spread this Would you provide an overview of Air Boeing. In the second half of 2015, Air China is feeling to passengers and clients. They spend a China’s business and how it has grown planning to add 29 more routes in its network. lot of effort cultivating the corporate culture and within the New York market? This means there will be one more new route on training of the new staff to cultivate these Air China has the highest market value in every week. new ideas. the world. Also, the average age of Air China air- Is the focus on safety a key differentia- What do you enjoy most about New craft is 6.5 to 7 years, so this infl uences the safety tor for the airline? York City? of the services because the planes are new and One of Air China’s permanent goals is to of- In China, we have a saying: If you did not young. In addition, the brand value of Air China fer safe service. Over the past 60 years, we have to go the U.S, you cannot say you have traveled is important because it’s the only aircraft com- developed solid fundamental construction of the abroad; if you did not go to New York City, you pany that is the national fl ag carrier for China. safety services and the right safety systems. cannot say you’ve been to the U.S. What type of fl eet does Air China utilize? In China, we are one of the well-known For most Chinese people, New York City is The fl eet is mainly composed of Boeing or safety service providers and it’s one of the most one of the most symbolic, exotic cities. I enjoy it Airbus for our big aircraft. The total number is important reasons that clients choose Air China. very much.• One Fulton Square - NYC Lujiazui Financial Zone Guangzhou TV Tower World Expo 34 LEADERS POSTED WITH PERMISSION.