~--------~BAR REI-----------, GUILD A Barre Report Everyone wants to know how business is in Barre. Well, business is OK We are somewhat affected by the national downturn in business, but we are holding our own. I'm very pleased to report to you that Peter Friberg, a principal and vice president of Anderson·Friberg Company, is the new president of the Barre Granite Association. Peter, who was elected at the BGA annual meeting in May, is the third generation of the Friberg Family in the Summer 1991 granite industry. Peter has been a member of the BGA Board of Trustees since 1987. He is vice president of the published by the Barre Granite AssOCiation, Barre, Vermont Wholesalers Division of MBNA and a past director of the Norman James Gary Watson American Monument Association. Executive Vice President Manager of Member Services Under Peter's leadership, the BGA will continue its strong Patrick Timothy Mullikin Martha Langone support of educational opportunities for retail memorialists. Manager of PubHc Relations Executive Assistant For instance, we wi ll sponsor Mike Moore, a well-known Tina LaPan memorialist and sales instructor, in a workshop at the Mon­ Secretary/ Receptionist ument Builders of Pennsylvania meeting. We will also spon­ sor Donald Ward, the nationally known cemetery landscape BOARD OF TRUSTEFS architect, at the MIEF seminar in July. Peter Friberg, President And the BGA will sponsor Bill Faehnle, a very well-known Anderson-Friberg Co. and nationally recognized memorial designer, at the Iilinoi Glenn Atherton Mark Gherardi Monument Association meeting in December. Granite Industries of Vermont Lawson Granite Co. We are especially pleased to tell you that we will sponsor Mike Bouchard Raymond Rouleau c.R. Davidson Co., Inc. Rouleau Granite Co. a very special, sales workshop at the MBNA national conven­ Nick Cetrangolo Kurt Swenson tion in Tampa, Florida, next February. Cetrangolo Finishing Works Rock of Ages Corp. The BGA has contracted with Charles Mouser, an interna­ tionally known advertising and marketing consultant, to present a special four-hour workshop in Tampa, on Sunday morning, February 2. CONTENTS Confirm your attendance at the Tampa convention right Peter Friberg: ew Pre ident, BGA Board of Trustees 1 now. Demonstrate your support of MBNA and plan to attend BGA On The Road: Connecticut, New York State 2 Charlie's workshop. You won't regret it. Speaking of education, the BGA is developing a very spe­ BGA Ho ts Charle Mouser at MBNA '92 Convention 3 cial kit designed to provide you with some tools to help The Barre Advantage (Part I): you sell more monuments (Barre granite monuments, natu­ Barre Gray Granite: A Rock-Solid Investment 4 rally), to help you with presentations to groups of people, Veterans De igns From Barre 6 to give you tips for public relations opportunities and to Monument Designs From Barre 11 help you promote your product with effective photography. Civic Designs From Barre 23 The first piece is already out-Selling Monuments at Retail. See the order form on page 32. I urge you to use it. ews About The BGA And Its Members 24 The booklet is handy, timely and useful. StonExpo '91 28 The kit should be completed very soon. Barre And State Of Vermont Celebrate Bicentennials: Meanwhile, I hope you will be visiting us in Barre this Each Shares Glory of Granite Statehouse 29 summer. There is nothing like the clean criSp air in the Miscellany 30 Green Mountains of Vermont. Call when you're in town. BGA Promotional Items Order Form 32 ABOUT OUR COVER This year, both the tate of Vermont and Barre celebrate ~(7-- their bicentennials (see related story on page 29). BGA member-firm North Barre Granite Co. of Barre, Vt., Norman James Executive Vice President captures the bicentennial spirit in steeled Barre Gray granite. Barre Granite Association 1991 Board of Trustees: (Standing, from left) Nonnan]ames, executive vice president and corporate secretary; Nick Cetrangolo, president of Cetrangolo Finishing Works of Northfield, Vt.; Mike Bouchard, president of C.R. Davidson Company, Inc. of South Rye­ gate, Vt.; and Glenn Atherton, vice president of Granite Industries of Vermont of Barre, Vt. (Seated, from left) Mark Gherardi, vice president and treasurer of Lawson Granite Company of Barre, Vt.; Kurt Swenson, president of Rock of Ages Corporation of Barre, Vt.; Peter Friberg, vice presi­ dent of Anderson-Friberg Company, Inc. of Barre, Vt.; and Raymond Rouleau, plant manager of Rouleau Granite Company of Barre, Vt. AFCO's Peter Friberg Elected President At BGA's l02nd Annual Meeting eter Friberg, vice president of Anderson-Friberg Company, Inc. of Barre, Vt., was elected president of the Barre Granite The Friberg File Association Board of Trustees during the Association's 102nd Name: Peter A. Friberg annual meeting Tuesday, May 21, 1991. Friberg ucceeds Kurt Born: February 9, 1951, Barre, Vermont Swenson, president of Rock of Ages Corporation of Barre, Vt. BGA Trustees ick Cetrangolo, president of Cetrangolo Finishing Education: 1969, Spaulding High School, Barre, Vermont; 1973, Dartmouth College, Bachelor's Works of orthfield, Vt., and past-president Swenson were re-elected to Degree in Government three-year terms and join BGA Trustees Glenn Atherton, vice president of Profession: Vice President and co-owner, Granite Industries of Vermont of Barre, Vt.; Mike Bouchard, president Anderson-Friberg Company, Inc., a family­ of C.R. Davidson Company, Inc. of South Ryegate, Vt.; Mark Gherardi, owned manufacturer of cemetery monuments; vice president and treasurer of Lawson Granite Company of Barre, Vt.; Secretary and co-owner, Associated Memorial and Raymond Rouleau, plant manager of Rouleau Granite Company of Products, Inc., a custom sawing and polishing Barre, Vt. company. BGA Officers Norman James, executive vice president and corporate Affiliations: Board of Trustees, Barre Granite secretary; Raymond Rouleau, treasurer; and Martha langone, assistant Association since 1987; Vice President, Whole­ treasurer, were re-elected to their posts. salers Division, Monument Builders of orth Established in 1889, the BGA provides a variety of support services to its America; Past Director, American Monument member-firms in the marketing and promotion of granite products. Association. And in response to today's market demands, many BGA member-firms Residence: Barre, Vermont are expanding their manufacturing capabilities and offer a variety of non­ Family: Wife, ally; Son, Andrew; Daughter, monumental granite products, such as panels, tiles, furniture, steps and Lindsay. tabletops in addition to their long-e tablished line of quality granite Outside Interests: Golf, skiing. memorials. 0 Barre Life, Summer 1991 1 Connecticut Monument Builders Guild, Inc. March 6, 1991, Berlin, Connecticut More than 60 people attended the annual meeting of the Connecticut Monument Builders Guild, Inc., the large t gathering of this organization in recent years . orman James, BGA executive vice pr ident, gave a report on activities in Barre. and Terry Hutton, legal counsel for the • 10nument Builder of OM America. presented information cover­ ing many legal aspeas of the monu­ ment industry. George Rice ofTri County Memor­ ials in nca5\ille Conn. ucceeds Jay O'Aeio of Rogers Memorial tudio in Enfield, Conn., as the Guild' pre i­ dent. 0 Terry Hutton, MBNA legal counsel, discusses legal aspects of the monument industry at the annual meeting of the Connecticut Monument Builders Guild, Inc. New York State Monument Builders' Association March 17-19, Kiamesha Lake, New York The 50th annual meeting of the ew York State Monument Builders' Associa­ tion drew some 30 retail firms and 10 suppliers and manufacturers. The two-day convention featured reports by Patrick Timothy Mullikin, BGA manager of public relations, who urged retailers to buy American; Mike Moore, Virginia Monument Co., who presented a seminar on at-need and pre-need sales techniques; Peter Quinlan, Rouleau Granite Company, whose presentation, "Better Business By Better Design and Diversity," showed how good design can lead to increased sales of family memor­ ials, features and mausoleums; andJohn Wallenstein, attorney for the NYSMBA, who discussed recent New York State leg­ islation aimed at protecting New York consumers' rights. 0 NYSMBA President Dennis Carmada (far left) leaves podium after introducing Peter Quinlan, Rouleau Granite Company, one of the featured speakers at the two-day convention. 2 Barre Life, Summer 1991 BGA Education Workshop Series Presents Charlie Mouser At MBNA 1992 Convention s part of its new Education Workshop Series, the Barre Granite Association is pleased to present international advertising and market­ ing consultant Charles "Charlie" Mouser at the MBNA's National Con­ vention, February 2-5, 1992, in Tampa, Fla. He is scheduled to speak Sunday morning, February 2,1991, from 8 a.m. to 11:45 a.m., immediately preced­ ing the convention's ribbon-cutting ceremony. Over the past several years, Charlie has inspired nearly a half-million seminar attendees throughout the United States and Canada. His engagements include the Monument Builders of Pennsylvania 1989 Convention in Tamiment, Pa. , and the 1989 New England Monument Dealers Association Convention in pringfield, Mass.- both of which were funded by the member-firms of the Barre Granite Association. Charlie has been referred to as "a walking encyclopedia of advertising and retail­ ing" and is the founder of the renowned MOUSER REPORT found in many news­ paper advertising libraries. He has been voted "Number One Motivator and Enthu­ siast for Local Business" by the Association of Newspapers in the Un ited States and has vast experience as an ad agency director, in newspaper and outdoor advertis­ ing and in sales training and motivation. In 1985, the Mouser Institute of Advertising opened in Crewe, Va., attracting stu­ dents from all over the world who come for five da~ of intensive training in retail advertising. The In titute also offe a correspondence c urse on ach-e ' in sal Mouser-Isms: for those in newspaper ad elling, Tips From A Pro Says Charlie, " hopping ' excitement "the last free emertainmem in the country.