OverviewMarch 2010 January 2018 What is EIDR – one page summary What EIDR is EIDR Purpose •Global registry for unique identification of movie •Make digital distribution competitive and TV content •Help reduce costs •Designed for automated machine-to-machine •Improve collaboration and automation across communication multiple application domains & platforms •Flexible data hierarchy down to the product & •Enable new businesses and create new SKU level, incl. edits, clips, composites, efficiencies encodings, and relationships What EIDR is Not EIDR Technology Summary •Profit-making •Interoperable, standards-based infrastructure •Rich commercial metadata •Built on ISO Digital Object Identifier (DOI) •Ownership or rights information standard •US-only •Application integration through public APIs and schemas, freely available SDK for members •Efficient infrastructure for new and existing applications Who is EIDR? Industry Promoters Industry Contributors Industry Contributors Cont. Industry Contributors Cont. 20th Century Fox Amazon Mediamorph Univision Adobe Ampere Analysis media-press.tv V2Solutions A&E Television Networks Arts Alliance Media Miramax Verance Corporation CableLabs bitMAX Motion Picture Solutions Veronica Uitgeverij B.V. Comcast British Film Institute MPAA Viaccess-Orca The Walt Disney Company Bindinc. My Eye Media Viaplay Disney | ABC Television Group* BUFVC Nielsen Vivendi DreamWorks* Canal+ * NTT Labs Vobile ESPN* CINFO Orchestra Networks Vubiquity Google Common Sense Media PBS Vudu HBO* Crown Media PBS Interconnect Webedia ITV CSG Media, LLC Premiere Digital West10 Entertainment Microsoft DECE Prime Focus Technologies MovieLabs Deluxe Digital Distribution Qube Cinema Industry Partners NBCUniversal* Eastlink Red Bee Media* Ad-ID Netflix ebs Rentrak CIMM Paramount Pictures* EMA Rightsline CNRI Shaw Communications Ericsson Riversand DEG Sony Pictures Entertainment Exactuals RSG Media Systems DOI Swisscom FilmTrack Scripps Networks Interactive DPP TiVo Global Eagle Entertainment Showtime Networks FIAF Turner Broadcasting System* GrayMeta Soundmouse MESA Viacom IBM Cloud Video S&P Global RightsTrade Warner Bros International Copyright Enterprise Starz SMPTE iNDEMAND Stellar Entertainment WaveSeven Internet Video Archive StudioCanal* Japan Cable Laboratories Technische Informationsbibliothek IndieCollect TECXIPIO Library of Congress The Title Registrar Magnet TV France International Rapid growth in 2015, 2016, and Cont. 1,800,000 1,700,000 1,600,000 1,500,000 1,400,000 1,300,000 1,200,000 1,100,000 Edits & Manifestations Shorts 1,000,000 One-Time-Only TV 900,000 TV Episodes 800,000 TV Seasons 700,000 TV Series 600,000 Movies 500,000 400,000 300,000 200,000 100,000 0 Dec-10 Dec-11 Dec-12 Dec-13 Dec-14 Dec-15 Dec-16 Database overview: record types Category` 2017 2016 2015 2014 2013 Total records 1,793,101 1,090,840 826,914 723,709 581,798 Original/title-level content: Movies 298,411 169,626 143,556 130,137 75,800 Shorts 168,871 18,292 14,999 7,919 3,039 One-Time-Only TV 61,867 41,170 36,290 32,323 29,709 Series 25,977 21,189 16,855 14,881 13,409 Seasons 42,150 30,549 24,374 20,804 18,082 Episodes 794,280 507,826 387,467 346,458 313,328 Edits 382,533 285,119 187,971 161,389 121,513 Manifestations 17,339 15,936 14,734 9,576 6,866 The Need for a Global Unique Identifier Registry Millions of film and TV products created each year Digital encodings of movies, TV shows, clips Packages Retailer SKUs Network , Pay TV Distributions Formats, Regions, Languages, Subtitles Cumulative unique unique Cumulative for distribution assets Versions Edits Episodes Movies What EIDR helps the industry do • More profitable online distribution • Automated VOD delivery, ingestion & dynamic ad insertion • Direct audience measurement across platforms • Accurate metadata matching & acquisition • Faster data roll-up across platforms, workflows, and channels • Efficient catalog matching & ingest • Standardized content discovery across operators, vendors, platforms & geographies • Automated rights reporting & recovery Developing applications across media windows TV Video On- Theatrical EST/Online Broadcast Demand •Ratings • UltraViolet • Direct audience • MVPD VOD •Archives • All online retail measurement ingestion & delivery •Digital cinema • Avails • Cross-platform • VOD ad insertion • CableLabs specs packages • Metadata tracking • Mezz file • Int’l TV • Guide data •Box office delivery distribution • Search & sales tracking • Standardized • Music cue recommendations content sheets • Parental ratings discovery • Rights • VOD sales tracking • Reviews collections • Home video • BXF, ATSC, sales reporting EBU, EN metadata mappings Real-World Benefits Saves money • Match once, then never again – Integrate with new vendors & partners faster and cheaper – Purchase metadata from any source with one ID • Reuse one ID across all work flows – No need to reinvent the wheel for every work flow & channel • Streamline consolidation of supply chain and performance data – Improve reporting/invoicing capabilities – Reduce fuzzy text matching of orders, deliveries, invoices, & reports – Speed internal roll-ups & reports – Text string processing is expensive • Reduce customer queries on deliveries, versions, assets • Reduce manual QC efforts on deliveries Case study - Warner Bros & Xbox Live API call Integration Points Request new title Data Servicing . WB’s MSB metadata 1 EIDR Registry management system to the Issue title list with EIDR # 1 EIDR directory. Requests and Data Servicing applies new EIDR #’s to WB Select titles from avails Announce avails titles. list Avails 2 Content Ops . WB’s MSB system to the Avails Avails list 2 system (RRTS) to provide the Review material request Open internal project & Distribution Services/ place order DETE Content Ops EIDR # on avails titles Orders . Facilitating Microsoft Create media order Distribution Services/ reporting back to WB DETE with EIDR detail Create & deliver files Reconcile metadata Distribution Services/ with asset file names DETE Mezzanine Content Ops file & Benefits Identified Metadata Process metadata and Process Re-bill Invoicing publish asset to store Tech Ops Finance . Reduction in QC efforts front Content Ops . Reduction in customer queries Consolidate reporting Report POS & royalty . Improved reporting / invoicing Finance & Accounting data Content Ops Daily/monthly capabilities reports Savings with one partner • EIDR added to ordering, delivery, sales and royalty reporting • Results for one studio and one retailer – Direct savings = 650 hours/year (partial implementation) – Future savings = 1,100 add’l hours/year (full implementation) • Assume 5 partners = 8,750 hours/year Enables automation • WB/Xbox case study identified savings w/o automation • EMA, DEG, ML, DECE cooperating on specs to enable automation – Rely on a common ID to link data across work flows – Avails, metadata delivery, file delivery, reporting • Deployed now - Google Play & studios automating avails • Comcast automating VOD ingestion – System matches programmer deliveries with metadata using EIDR IDs • Cable industry automating DAI for VOD • Studios, metadata providers, archives using EIDR API for registrations Case study – Google Play avails • Google Play deploys EMA Avails spec w/ EIDR IDs today – Primarily 1st and 2nd-level EIDR IDs • Already deployed with 2 major partners – In progress with two more studios • Asking all content partners to adopt – In discussions w/ partners across North America & Europe Quantified savings Processing Time for Batch of 1000 Avail Updates Before use of EMA Avails After use of EMA w/ EIDR Avails w/ EIDR Title matching, de-dupe, parsing, including research & ~25 hours 0.1 hour partner communications Apply final updates & audit ~25 hours 0.1 hour Total 50 hours 0.2 hour Reduces 50-hour reconciliation to <1/2 hour of processing time. Benefits multiply across tens of thousands of avails. Increases revenues • New Comcast X1 platform has delivered double-digit increases in VOD sales – Uses EIDR to automate VOD ingestion & matching • Streamlines dynamic ad insertion for VOD • Lowers risk of missed window starts – Faster ingestion and setup for online retail • Enables cross-platform delivery like UltraViolet • Links screens, platforms, metadata sources, sales channels • Enables new models for sell-up, direct audience measurement, micro-transactions Example – Comcast X1 platform DATA SOURCES CODE BIG APIS DISTRIBUTE TO CLIENTS FEED GEN ROVI: SCHEDULES TWITTER MERLIN (BULK CLIENT) ROVI: PROGRAM ADI (VOD) CANONICAL ID ROVI & AMG: PERSON CONTENT PROVIDERS MICE (TOOL) MODEL OPERATE INGEST ROVI: MUSIC ROTTEN TOMATOES REPORTING ROVI: IMAGES/LOGOS COMMON SENSE MEDIA ROVI & AMG AWARDS EIDR CURATE X1 PLATFORM NBC.COM ROVI: BOX OFFICE CHANNEL MAPS EDITORS XBOX MOBILE APPS STATS INC: ROVI: SPORTS DATA REAL TIME SPORTS TOOLS CLOUD DVR/TV BULK UNIVERSITY TAGS/SIMILARS NIELSEN EIDR XFINITYTV.COM EINSTEIN (CARE) Metadata enrichment Reviews Vendor Comments Metadata from Friends EIDR Studio Cast Bios & Metadata Filmography Related Product Offers Social media discovery across MVPDs Comcast TWC Content + Content EIDR Check out this show. EIDR? Facebook, Twitter, etc. http://dx.doi.org/10.5240/4EFA-6EE4-9893-3604-E808-G Comcast TWC Subscriber Subscriber Ad industry benefits • Panel ratings not sufficient for new TV platforms • Ad industry needs to measure viewership across platforms – Smart phones, tablets, PCs, connected TVs, etc. • Direct measurement offers greater reach and accuracy • Requires standardized IDs for programs and