ISSUE 2 FEMALES IN FRANCHISING DoubleACT How to run a franchise with a friend page20 investment opportunities section CAPRICE BOURRET A DAY IN ON TAKING HER THE LIFE OF A BRAND TO THE MIDDLE EAST SHE-E-O “Be passionate about what you do” The Apprentice winner and bakery entrepreneur From the publisher of Alana Spencer on finding sweet success through franchising What Franchise Global Plus: � How to be a great business leader Franchise � Brand launch hacks � Expert marketing advice BUSINESS WOMAN ISSUE 2 master_GLOBAL FRANCHISE 06/03/2020 09:21 Page 2 BUSINESS WOMAN ISSUE 2 master_GLOBAL FRANCHISE 06/03/2020 09:21 Page 3 BUSINESS WOMAN ISSUE 2 master_GLOBAL FRANCHISE 06/03/2020 12:42 Page 4 Contents COVER STORIES 64 RAISE YOUR PROFILE 76 Q&A THROUGH THE ROOF Bluebird Care's Anoop Sekhon on making 34 ALANA SPENCER Former BBC business broadcaster a positive difference to people's lives The Apprentice winner on running Penny Haslam on the importance of a flourishing food franchise being the face of your brand 77 MOVING IN THE RIGHT DIRECTION 20 DOUBLE ACT 70 IF NOT NOW, diddi dance offers a flexible business Sometimes two are better than one THEN WHEN? opportunity if you're looking for that when it comes to running a business Cathryn Hayes on overcoming perfect work-life balance procrastination and fulfilling your 56 A DAY IN THE LIFE OF professional dreams A SHE-E-O 79 FUTURE LOOKS BRIGHT Just Cuts' GM talks pregnancy, INTERVIEWS Olivia Palios says becoming a maternity and business leadership TaxAssist Accountants franchisee 40 A FAMILY AFFAIR has changed her life 68 CAPRICE BOURRET Kate Walker discusses running On brand building and licensing 80 CREATIVITY AT THE HEART multiple McDonald's restaurants OF BUSINESS with her family ADVICE AND Hartbeeps' founder describes the INSIGHT 42 HOW I FRANCHISED importance of fostering creativity in children 12 TAKE CONTROL OF MY BUSINESS YOUR CAREER Sarah Cressall walks us through the steps involved when scaling up her 84 HEADING IN A Jessica Rajwan makes the case for The Creation Station brand DIFFERENT DIRECTION? investing in your own franchise and Right at Home UK franchisees on the benefits it can bring 51 THEATRE & DREAMS the support network available to 24 FLEXIBLE WORKING Stagecoach CEO Sarah Kelly business owners Pip Wilkins summarises why franchising on helming a world-renowned is the perfect route for women wanting performing arts school franchise 89 TOGETHER EVERYONE more workplace freedom ACHIVES MORE 66 FINDING COLOUR Everybody benefits in a successful 26 HOW TO LAUNCH Helen Venables on how her stylist franchisor-franchisee relationship explains A BRAND business helped her overcome post- Swimtime UK's director of operations Business growth expert Suzie natal depression McCafferty on implementing a 91 NO MORE GLASS CEILING successful launch strategy FRANCHISE Hannah James has gone from being a single mum working three part-time jobs 30 CHILDREN & EDUCATION OPPORTUNITIES There's a growing demand for child- to a successful Stagecoach frachisee 75 GROWING A BUSINESS focused learning and education services BY GIVING BACK 94 CONVERSATION 46 LISTEN UP! Tracey Harris has transformed her STARTERS WANTED A round up of the top business Wiltshire Farm Foods franchise since Raring2go! needs franchisees who can podcasts for female entrepreneurs she took it over in 2015 build relationships with local businesses what-franchise.com/women-in-franchising GROUP ADVERTISEMENT MANAGER PUBLISHER DESIGNERS FROM THE PUBLISHER OF Richard Davies Tel: 01323 471291 Matthew Tudor Clare Basier, Adam Barford, [email protected] Hannah Kemp, Charlotte Weatherley ISSN 1744-6988 08 EXPERT INSIDER ADVICE INFO 9 771744 698037 PUBLISHING DIRECTOR Master Franchising The next decade in HR You can build the UK’s next big brand Global The trends reshaping the workplace What Age Is No Barrier Entering the GCC? Why olderpreneurs make ASSISTANT ADVERTISEMENT Helen Tudor COVER PHOTO first-rate franchisees Franchise Here’s how to get it right globalfranchisemagazine.com Recruit and retain Lost Your Job? Franchise How to secure your £3.99 | VOLUME 15 ISSUE 8 what-franchise.com Make your franchisee future with a franchise MANAGER Alana Spencer by KM Photography MASTER, REGIONAL AND INTERNATIONAL FRANCHISING network flourish WOMEN IN THINGS TO LOOK FOR BUSINESS POWERBRANDS CREDIT CONTROL 9 IN AN INVESTOR Females are thriving in Neil Phillips Tel: 01323 471291 the franchise sector EMERGING BRANDS FOCUS 10 YOU NEED TO KNOW ON FOOD FRANCHISE SHOWS CORPORATE [email protected] Sue Carr Tel: 01206 505903 PRINTED IN ENGLAND 19 PREVIEWED SOCIAL & DRINK RESPONSIBILITY 21-page special ARTIFICIAL Do well by doing good FROM THE INTELLIGENCE: MILITARY TO EDITORIAL Published by Aceville Publications Ltd HOW FRANCHISORS MASSAGE SENIOR ACCOUNT MANAGERS Mark & Rachel CAN BENEFIT Coldham have the magic touch Craig Bartlett Tel: 012323 471291 Amanda Peters Pacific House, Innovation Business SCHOOL CO-WORKING MADE SIMPLE [email protected] Park, Eastbourne BN23 6FA. Printed in OF ROCK: PROPERTY & HOME [email protected] MAINTENANCE SPECIAL: THE FRANCHISE PLAYING BUILD A BRAND IN Huge market growth in flex space Rachael Wenham Tel: 012323 471291 James Fell England © Aceville Publications Ltd ALL THE RIGHT NOTES A LUCRATIVE SECTOR opens new franchise opportunities PAGE PAGE PAGE PAGE FARRAH PAGE RITESH PAGE SHELLY 2020 HOT SET UP 24 ROSE 38 AGARWAL 58 SUN 12 VISION 60 PROPERTY 92 FOR SUCCESS [email protected] How to grow your On disrupting the Providing premium Don’t defer your dream 6 reasons to buy a Structure your business [email protected] brand in Europe global hotel market care worldwide of business ownership premises-based franchise for maximum benefit Jeff James CIRCULATION MANAGER [email protected] Joseph Gibbons Tel: 01206 505912 WHAT-FRANCHISE.COM 5 GUIDE TO FRANCHISING So, what exactly is franchising? Sure, the likes of McDonald’s and Subway are franchises. But the franchise sector encompasses a lot more than just household-name fast-food brands the business owner and employing people • franchise with the requisite skills to undertake the work for you. Within the pages of this noun magazine, you’ll find dozens of examples of franchisees (those who run their own • formal permission franchise business) doing just this. given by a company to somebody who More and more females in franchising wants to sell its According to the most recent British goods or services in Franchise Association (bfa) and NatWest franchise report, the proportion of a particular area female franchisees in 2018 is the highest the survey has recorded since it began, Oxford Dictionary with 30 per cent of franchisees being female. This also looks likely to rise even he beauty – and most further in the future, with 37 per cent of fundamental benefit – of franchisee recruits in the past two years T franchising is that it creates being female, which was up 20 per cent a level playing field. A since 2015. This rising figure of female good franchise system allows budding franchisees is above the SME average, entrepreneurs to start their own business which is emblematic of the accessibility of in any chosen field with the help of a tried- the franchise model. and-trusted business model, reinforced by Although it’s not always the case, many best-in-class training and support systems, women have decided to invest in their marketing assistance, help with gaining own businesses after holding leadership funding and more. roles in their career, take maternity leave, Fancy running a tree surgeon business and find that their erstwhile position is but your experience with that line of untenable with raising a child. This is work starts and ends with climbing a another appealing aspect of franchising: tree a few times as a child? Want to it can offer flexibility. As a franchisee, change the lives of kids and teach them you’re accountable for the hours you to sing and dance yet you can’t hold a work – there are even lots of franchises note? Think an online live chat business that market themselves as part-time has longevity but you’re a technophobe businesses. Again, you’ll find a lot of and can’t code? They’re all achievable examples of women in this publication business aspirations with franchising. that sing the praises of franchising Many franchises can be started with because it offers them a great work-life no formal qualification within the field balance. As Pip Wilkins, CEO of the you wish to specialise – the franchisor bfa, explains on page 24: “Like many (which is the main person or company industries, franchising is continually that grants a licence to a third party for evolving. This is evident in the 935 the conducting of a business under the franchise systems in the UK, with four franchisor’s marks) will provide all of the out of 10 of them able to operate from training necessary, and you’ll generally be a home office.” 6 BUSINESS WOMAN Franchising isn’t a concept that people “52% of all new only get involved in once they’ve made The UK’s franchisees some money and retired, either – it’s most popular becoming a viable option for young franchises aged under 30 people who dream of running their own businesses, with 18 per cent of all MCDONALD’S: 1,300 restaurants, are female” franchises now under 30. Of all the new of which 1,100 are franchised franchisees under 30, according to the bfa/ SUBWAY: 2,500 franchise units NatWest survey, 52 per cent are female. GREGG’S: 2,009 stores It is worth bearing in mind that a reputable franchise won’t just take KUMON: 600 centres anyone’s investment money, either – many BURGER KING: 500 restaurants brands have thorough recruitment policy procedures in place and check to ensure that you’ve not only got the financial clout, but are compatible on a business Profitable and owner level, too.