Private and Confidential SAARF PRODUCT SECTION BRANDED 2008B (Jan – Dec ‘08) Prepared for: South Africa Advertsing Research Foundation (SAARF) Prepared by: African Response Products - USAGE ** NB Products are not comparable with that of previous Amps Surveys (pre 2001B) Description Q.No. Time Period Ever Light Medium Heavy Omission code Cigarettes 1.1a Smoked yesterday Ever (1:99) 20227'1' Light (1:5) 20227'2' Medium (6:10) 20227'3' Heavy (11+) 20227'4' 20210'&' Instant Coffee 2.1a Drank yesterday Ever (1:99) 20324'1' Light (1) 20324'2' Medium (2) 20324'3' Heavy (3+) 20324'4' 20310'&' Ground Coffee 2.2a Drank yesterday Ever (1:99) 20418'1' Light (1) 20418'2' Medium (2) 20418'3' Heavy (3+) 20418'4' 20410'&' Tea (not Rooibos) 2.3a Drank yesterday Ever (1:99) 20521'1' Light (1) 20521'2' Medium (2) 20521'3' Heavy (3+) 20521'4' 20510'&' Rooibos tea 2.4a Drank yesterday Ever (1:99) 20621'1' Light (1) 20621'2' Medium (2) 20621'3' Heavy (3+) 20621'4' 20610'&' Hand held ice creams 3.1a Eaten past 7 days Ever (1:99) 20721'1' Light (1) 20721'2' Medium (2:3) 20721'3' Heavy (4+) 20721'4' 20710'&' Chocolate bars 3.2a Eaten past 7 days Ever (1:99) 20827'1' Light (1) 20827'2' Medium (2:3) 20827'3' Heavy (4+) 20827'4' 20810'&' Chocolate slabs 3.3a Eaten past 7 days Ever (1:99) 20921'1' Light (1) 20921'2' Medium (2:3) 20921'3' Heavy (4+) 20921'4' 20910'&' Sweets 3.4a Eaten past 7 days Ever (1:99) 21027'1' Light (1:2) 21027'2' Medium (3:5) 21027'3' Heavy (6+) 21027'4' 21010'&' Yoghurt 3.5a Eaten past 7 days Ever (1:99) 21121'1' Light (1) 21121'2' Medium (2:3) 21121'3' Heavy (4+) 21121'4' 21110'&' Potato chips or similar savoury snacks 3.6a Eaten past 7 days Ever (1:99) 21227'1' Light (1) 21227'2' Medium (2:3) 21227'3' Heavy (4+) 21227'4' 21210'&' Fresh Milk 4.1a Used past 7 days Ever (1:99) 21321'1' Light (1) 21321'2' Medium (2:3) 21321'3' Heavy (4+) 21321'4' 21310'&' Mayonnaise/Salad cream 4.2a Used past 7 days Ever (1:99) 21427'1' Light (1) 21427'2' Medium (2:3) 21427'3' Heavy (4+) 21427'4' 21410'&' Bath bubbles/Oils/Salts 5.1a Used past 7 days Ever (1:99) 21521'1' Light (1:2) 21521'2' Medium (3:6) 21521'3' Heavy (7+) 21521'4' 21510'&' Shower Gel/Body Wash 5.2a Used past 7 days Ever (1:99) 21621'1' Light (1:2) 21621'2' Medium (3:6) 21621'3' Heavy (7+) 21621'4' 21610'&' Shaving Cream 5.3a Used past 7 days Ever (1:99) 21718'1' Light (1) 21718'2' Medium (2:3) 21718'3' Heavy (4+) 21718'4' 21710'&' Acne Preparations 5.4a Used past 7 days Ever (1:99) 21818'1' Light (1) 21818'2' Medium (2:3) 21818'3' Heavy (4+) 21818'4' 21810'&' Anti-Dandruff 6.1a Used past 7 days Ever (1:99) 21921'1' Light (1) 21921'2' Medium (2:3) 21921'3' Heavy (4+) 21921'4' 21910'&' Shampoo 6.2a Used past 7 days Ever (1:99) 22027'1' Light (1) 22027'2' Medium (2:3) 22027'3' Heavy (4+) 22027'4' 22010'&' Hair Conditioner 6.3a Used past 7 days Ever (1:99) 22127'1' Light (1) 22127'2' Medium (2:3) 22127'3' Heavy (4+) 22127'4' 22110'&' Hair Styling Products 6.4a Used past 7 days Ever (1:99) 22224'1' Light (1:2) 22224'2' Medium (3:6) 22224'3' Heavy (7+) 22224'4' 22210'&' Hand/Body cream 7.1a Used past 7 days Ever (1:99) 22324'1' Light (1:6) 22324'2' Medium (7) 22324'3' Heavy (8+) 22324'4' 22310'&' Facial products 7.2a Used past 7 days Ever (1:99) 22430'1' Light (1:6) 22430'2' Medium (7) 22430'3' Heavy (8+) 22430'4' 22410'&' Aerosol Deodorant 7.3a Used past 7 days Ever (1:99) 22527'1' Light (1:6) 22527'2' Medium (7) 22527'3' Heavy (8+) 22527'4' 22510'&' Non-Aerosol Deodorant 7.4a Used past 7 days Ever (1:99) 22627'1' Light (1:6) 22627'2' Medium (7) 22627'3' Heavy (8+) 22627'4' 22610'&' Fruit juice 8.1a Consumed past 7 days Ever (1:99) 22730'1' Light (1:2) 22730'2' Medium (3:4) 22730'3' Heavy (5+) 22730'4' 22710'&' Diet fizzy drinks 8.2a Consumed past 7 days Ever (1:99) 22818'1' Light (1) 22818'2' Medium (2:3) 22818'3' Heavy (4+) 22818'4' 22810'&' Fizzy Drinks 8.3a Consumed past 7 days Ever (1:99) 22924'1' Light (1:2) 22924'2' Medium (3:4) 22924'3' Heavy (5+) 22924'4' 22910'&' Sports drinks 8.4a Consumed past 7 days Ever (1:99) 23018'1' Light (1) 23018'2' Medium (2:3) 23018'3' Heavy (4+) 23018'4' 23010'&' Energy/Stimulant drinks 8.5a Consumed past 7 days Ever (1:99) 23118'1' Light (1) 23118'2' Medium (2) 23118'3' Heavy (3+) 23118'4' 23110'&' Flavoured alcoholic beverages 8.6a Consumed past 7 days Ever (1:99) 23224'1' Light (1) 23224'2' Medium (2:3) 23224'3' Heavy (4+) 23224'4' 23210'&' Liqueur 8.7a Consumed past 7 days Ever (1:99) 23318'1' Light (1) 23318'2' Medium (2) 23318'3' Heavy (3+) 23318'4' 23310'&' Beer excl lite beer 8.8a(i) Consumed past 7 days Ever (1:99) 23423'1' Light (1:2) 23423'2' Medium (3:5) 23423'3' Heavy (6+) 23423'4' 23410'&' Lite beer 8.8a(ii) Consumed past 7 days Ever (1:99) 23424'1' Light (1:2) 23424'2' Medium (3:5) 23424'3' Heavy (6+) 23424'4' 23412'&' TOTAL BEER 8.8 Consumed past 7 days Ever (1:99) 23428'1' Light (1:2) 23428'2' Medium (3:5) 23428'3' Heavy (6+) 23428'4' 23425'&' Sorghum beer 8.9a Consumed past 7 days Ever (1:99) 23518'1' Light (1) 23518'2' Medium (2:3) 23518'3' Heavy (4+) 23518'4' 23510'&' Wine - Boxes/Jugs 8.10a Consumed past 7 days Ever (1:99) 23618'1' Light (1) 23618'2' Medium (2:3) 23618'3' Heavy (4+) 23618'4' 23610'&' Wine - Bottles 8.11a Consumed past 7 days Ever (1:99) 23724'1' Light (1) 23724'2' Medium (2:3) 23724'3' Heavy (4+) 23724'4' 23710'&' Sparkling Wine 8.12a Consumed past 7 days Ever (1:99) 23818'1' Light (1) 23818'2' Medium (2) 23818'3' Heavy (3+) 23818'4' 23810'&' Fortified Wine 8.13a Consumed past 7 days Ever (1:99) 23918'1' Light (1) 23918'2' Medium (2) 23918'3' Heavy (3+) 23918'4' 23910'&' Brandy 8.14a Consumed past 7 days Ever (1:99) 24021'1' Light (1) 24021'2' Medium (2:3) 24021'3' Heavy (4+) 24021'4' 24010'&' Cane 8.15a(i) Consumed past 7 days Ever (1:99) 24125'1' Light (1) 24125'2' Medium (2:3) 24125'3' Heavy (4+) 24125'4' 24110'&' Gin 8.15a(ii) Consumed past 7 days Ever (1:99) 24126'1' Light (1) 24126'2' Medium (2) 24126'3' Heavy (3+) 24126'4' 24112'&' Vodka 8.15a(iii) Consumed past 7 days Ever (1:99) 24127'1' Light (1) 24127'2' Medium (2:3) 24127'3' Heavy (4+) 24127'4' 24114'&' TOTAL WHITE SPIRITS 8.15a Consumed past 7 days Ever (1:99) 24130'1' Light (1) 24130'2' Medium (2:3) 24130'3' Heavy (4+) 24130'4' 24128'&' Rum 8.16a Consumed past 7 days Ever (1:99) 24218'1' Light (1) 24218'2' Medium (2:3) 24218'3' Heavy (4+) 24218'4' 24210'&' Whisky 8.17a Consumed past 7 days Ever (1:99) 24321'1' Light (1) 24321'2' Medium (2:3) 24321'3' Heavy (4+) 24321'4' 24310'&' Other spirits 8.18a Consumed past 7 days Ever (1:99) 24418'1' Light (1) 24418'2' Medium (2:3) 24418'3' Heavy (4+) 24418'4' 24410'&' Products - USAGE ** NB Products are not comparable with that of previous Amps Surveys (pre 2001B) Description Q.No. Time Period Ever Light Medium Heavy Omission code Instant Pasta 9.1a Used past 4 weeks Ever (1:99) 24518'1' Light (1) 24518'2' Medium (2) 24518'3' Heavy (3+) 24518'4' 24510'&' Iced Tea 9.2a Used past 4 weeks Ever (1:99) 24621'1' Light (1:2) 24621'2' Medium (3:5) 24621'3' Heavy (6+) 24621'4' 24610'&' Condensed/Evaporated Milk 9.3a Used past 4 weeks Ever (1:99) 24718'1' Light (1) 24718'2' Medium (2:3) 24718'3' Heavy (4+) 24718'4' 24710'&' Razor Blades 10.1a Used past 4 weeks Ever (1:99) 24821'1' Light (1) 24821'2' Medium (2:3) 24821'3' Heavy (4+) 24821'4' 24810'&' Indigestion Remedies 10.2a Taken past 4 weeks Ever (1:99) 24921'1' Light (1) 24921'2' Medium (2) 24921'3' Heavy (3+) 24921'4' 24910'&' Laxatives 10.3a Taken past 4 weeks Ever (1:99) 25021'1' Light (1) 25021'2' Medium (2) 25021'3' Heavy (3+) 25021'4' 25010'&' Throat/Sinus remedies 10.4a Taken past 4 weeks Ever (1:99) 25118'1' Light (1) 25118'2' Medium (2) 25118'3' Heavy (3+) 25118'4' 25110'&' Flu remedies 10.5a Taken past 4 weeks Ever (1:99) 25221'1' Light (1) 25221'2' Medium (2) 25221'3' Heavy (3+) 25221'4' 25210'&' Headache Pills/ Powders 10.6a Taken past 4 weeks Ever (1:99) 25318'1' Light (1:2) 25318'2' Medium (3:5) 25318'3' Heavy (6+) 25318'4' 25310'&' Hair colourants 11.1a Used past 6 months Ever (1:99) 25421'1' Light (1) 25421'2' Medium (2) 25421'3' Heavy (3+) 25421'4' 25410'&' Spoons of sugar 23.1 Personally Used yesterday Ever (1:99) 31112'1' Light (1:2) 31112'2' Medium (3:4) 31112'3' Heavy (5+) 31112'4' 31110'&' WOMEN ONLY Cosmetics / Make Up 21.1a Bought past 4 weeks Ever (1:99) 30421'1' Light (1) 30421'2' Medium (2) 30421'3' Heavy (3+) 30421'4' 30410'&' Pads 21.2a Bought past 4 weeks Ever (1:99) 30518'1' Light (1:3) 30518'2' Medium (4:9) 30518'3' Heavy (10+) 30518'4' 30510'&' Tampons 21.3a Bought past 4 weeks Ever (1:99) 30618'1' Light (1:2) 30618'2' Medium (3:9) 30618'3' Heavy (10+) 30618'4' 30610'&' Products - Personal Purchase ** If Household incidence is to be established for the products listed below please use the Household weight (c9237-c9246) ** If Purchase Incidence is to be established for the products listed below please use the H/H Purchaser weight (c9257-c9266) with a filter c4647'1') Mineral Water 12.1a Consumed past 7 days Ever (1:99) 25521'1' Light (1:2) 25521'2' Medium (3:4) 25521'3' Heavy (5+) 25521'4' 25510'&' Chocolates assorted 18.1a Bought past 4 weeks Ever (1:99) 27621'1' Light (1) 27621'2' Medium (2) 27621'3' Heavy (3+) 27621'4' 27610'&' Batteries 20.5a Bought past 4 weeks Ever (1:99) 30118'1' Light (1) 30118'2' Medium (2) 30118'3' Heavy (3+) 30118'4' 30110'&' Products - PURCHASED ** NB Products are not comparable with that of previous Amps Surveys (pre 2001B) Should only be analysed on respondents claiming to be Wholly or Partly Responsible for the day-to-day purchases of the household Description Q.No.