wuky.org wuky.org 2640 Spurr Road, Lexington, KY 40511-9186 Lexington, 2640 Spurr Road, 2640 Spurr Road, Lexington, KY 40511-9186 Lexington, 2640 Spurr Road, Gail Bennett Tom Godell 859-257-7049 859-257-3226 [email protected] [email protected] www.wuky.org Sponsorship 2017 A Local Tradition wuky.org WUKY is a community supported WUKY helped create National service of the University of Public Radio, and was one of Kentucky which provides award- the first stations to carry NPR’s winning news, cultural and “All Things Considered” when it entertainment content through debuted in 1971. We’re licensed the use of existing and emerging to the University of Kentucky, and media. Through our comprehensive, serve Lexington and much of central unbiased news coverage, unique Kentucky with 100,000 watts. We musical offerings, and community stream our signal to the world, too, at partnerships, WUKY fosters civic wuky.org In early 2007, we became development, celebrates our cultural the first Lexington radio station to diversity, and advances the mission broadcast in HD—high definition, of the University of Kentucky. digital radio. Most recently WUKY has expanded its technological reach WUKY, where NPR Rocks @ 91.3, by introducing a new smartphone was the first university-owned, app. WUKY can also be found on non-commercial educational radio Facebook and Twitter. station in the US. We came to life 2640 Spurr Road, Lexington, KY 40511-9186 Lexington, 2640 Spurr Road, on October 17, 1940 as WBKY, Our news comes from NPR, and operating with a mere 100 watts, in our own award-winning newsroom. Beattyville, KY. In 1945, WBKY came Our music is ROCK & ROOTS. Our to Lexington. In 1989, we changed specialty music shows encompass our name to WUKY to better reflect Women’s Music, Americana, Blues, our affiliation with the University of World, and more. There’s humor, Kentucky. arts, and culture here, too. wuky.org Your business is likely to experience • WUKY is personal—listeners view a “Halo Effect” when you create a and value public radio as a local, partnership with WUKY. That is, the mission-driven institution. goodwill that WUKY shares with our • Your sponsorship builds brand listeners will be transferred to you via loyalty—which means our association. This is because WUKY listeners are more likely to is a mission-driven, membership choose your business over organization which the public competitors when it comes to sees as contributing to the local making a buying decision. community—and you benefit from • Your sponsorship builds WUKY’s standing in the community. employee loyalty and morale, which could help reduce turnover What Do We Mean? and create a favorable impression • Our listeners see your to aid in recruitment. organization in a favorable light due to your support for a How We Can Back It Up? community asset they value. Listeners Connect with Public Radio • Our audience is highly loyal and • 74% discuss public radio KY 40511-9186 Lexington, 2640 Spurr Road, actually PAYS to support WUKY— content with family, friends, and our audience APPRECIATES your colleagues support. • 87% consider public radio • Sponsorship on WUKY enables personally important to them you to visibly invest in our • 95% take action in response to community. something heard on NPR • Association with WUKY creates *Source: Lightspeed Research, NPR a positive emotional bond Impact Study, October 2013 between the listener and your organization. Listeners Connect with Public Radio Sponsors What Does This Mean To You? • 61% hold a more positive opinion • WUKY listeners are actively of sponsors that support NPR engaged and connect with NPR • 53% agree NPR is selective about content. companies that sponsor its • WUKY listeners value the non- programming commercial aspect of public radio • 54% prefer to buy products or and expect it to be an oasis from services from NPR sponsors the more aggressive nature of *Source: Lightspeed Research, NPR commercial radio. Sponsorship Survey, November 2013 We’re Number 1! wuky.org WUKY is the #1 radio station in the Lexington market (Media Audit Spring-Summer 2016) in several significant categories: • Affluent Baby Boomers (45-64; $100K+ income) • Advanced College Degrees • Plan to buy a Car/Van/Truck/SUV • Plan to buy a Foreign Car/Van/Truck/SUV • Visited Bar or Nightclub in last four weeks • Participated in Lawn/Gardening in past 12 months • Buy Green Regularly • Attend Religious Services Regularly • Plan to buy a Bed or Mattress in next 12 months • Malls shopped most often: Lexington Green • Domestic Air Travel—Flew 3+ times in past year • Domestic Air Travel—Flew 6+ times in past year • Have an IRA/Keogh account • Voted in Local, state or national election • Considering Retirement Community within 5 years KY 40511-9186 Lexington, 2640 Spurr Road, • Read Ace Weekly, Chevy Chaser • Read Lane Report • Plan to Buy Smartphone in next 12 months And we’re #2 (“We Try Harder”) in these categories: • Occupation Professional, Technical • Attend Opera Theater Symphony • Art Patrons—Advanced Degree/$100K/Attend Opera, Theater, Symphony • Have a cat • Have CDs/savings certificates • Investors—Have CDs/IRAs/401Ks—55+ Intelligent Listeners wuky.org Exhibit A: Other Media Exhibit B: WUKY Lexington, Kentucky: 9th Most Educated City in the United States. According to America’s Best and Top Ten, Lexington is the 9th most educated city in the United States with 39.2% of our population holding a college degree, beating out Oakland, San Diego, Charlotte, and Cincinnati. The complete list is available at americasbestonline.net/index.php/pages/citiesmosteducated.html KY 40511-9186 Lexington, 2640 Spurr Road, Spring 2016 Media Audit data shows that 66.1% of WUKY listeners have a single or advanced college degree. Over 58,000 different adults over 18 years old in Central Kentucky listen to WUKY each week. Affluent, educated, and professional. That is OUR LISTENER and YOUR FUTURE CUSTOMER! Listener Demographics Male 71.4%* Female 28.6%* College Degree: 14.9%* Advanced Degree: 51.2%* Median age 51 years old* (87.2% are 25-64 years old)* Median Income: $67,037* (37.6% $100,000 +)* Total Income: $1,137,988,250* Home Owners: 84%* Median Home Value: $173,533* Source: *Media Audit Spring 2016 Sponsorship Guidelines wuky.org WUKY offers up to 15 seconds (35 • May include a business marketing words) of sponsorship air time to slogan if well established and reach an affluent, well-educated non-promotional audience with an informative, non- • May not include a “call to action” promotional message describing • May not include comparative or your business, its products, and/or promotional language services. • May not include inducement to visit the sponsor’s place • All announcements must begin of business or to support the with a sponsor’s name or that of sponsor because they support a subsidiary, operating division, WUKY or parent company • May include location and duration of business Sample Announcement Support for WUKY comes from... • May include non-promotional mentions of product lines or ... The Grey Goose in Lexington and business (Co-op funds can be in Midway: Open daily at four PM used) —serving artisan stone hearth thin • May include brand names, crust pizzas, char-grilled hamburgers, KY 40511-9186 Lexington, 2640 Spurr Road, product, service listings that chicken and salad specials every day. identify sponsor Online at Grey Goose LLC dot com. Rate Card $50 • Morning Drive, M-F 6am-10am • Afternoon Drive, M-F 4pm-7pm • Weekend Prime Time, Sat-Sun 10am-2pm $25 • NPR Noon News (name only), M-F $35 • All other programs A variety of packages are available, pending a $30 • Run of Schedule (ROS) needs analysis. Mon-Sun 6am-8pm Terms: Payment due 30 $400 • Rotating website banner ad (per month) days from station invoice. *All rates per spot and net to WUKY. Web ad dimensions 300 x 250 (desktop) & 320 x 50 (smartphone) to be supplied by sponsor. Web ad design available on request. Contact: Gail Bennett Tom Godell [email protected] [email protected] 859-257-7049 859-257-3226.