Serving UNC students and the University community since 1893 Volume 121, Issue 94 dailytarheel.com Wednesday, October 16, 2013 DRESSING TO IMPRESS At the root of breast cancer While researchers fight disease, students raise awareness. By Kate Albers Staff Writer UNC’s participation in October’s Breast Cancer Awareness Month ranges from one end of campus to the other — and for some, it’s personal. Emily Cude, president of UNC’s chapter of Zeta Tau Alpha, said she knows firsthand the consequences of breast cancer. She said her grandmother is a breast can- cer survivor who visits UNC every spring to participate in the sorority’s Franklin 5K. “For me as a woman, I think this is a cause that is near and dear to all of our hearts,” Cude said. Cude said the sorority will be having a Think Pink month this year instead of just a week so it can raise more money and awareness. She said the women are distributing instruc- DTH/KEVIN HU tions of proper breast self-examination meth- The football team’s new uniform series, unveiled at the 2013 Spring Game, feature an alternate black uniform that will be worn Thursday. ods and doling out pink ribbons to students. And as campus groups raise awareness, UNC The football team uses new uniforms to draw recruits researchers are working to combat the disease that By Jonathan LaMantia time a Tar Heel squad has taken the field in made retroactive to 2008, is worth $37.7 will kill approximately Senior Writer all-black gear, and the game has implications million and covers shoes, uniforms, coaching 40,000 women in the for UNC’s present and future. gear, balls and other equipment. United States this year. Just a short walk from the tunnel at Coach Larry Fedora understands that uni- The athletic department has an allotment At UNC’s Lineberger Kenan Stadium, the North Carolina football forms aren’t the only way to court recruits, from Nike to pay for coaches’ and players’ ath- Comprehensive Cancer equipment staff is hard at work assembling but he’s looking for any advantage he can get. letic apparel, and all costs beyond the allot- Center, professor of and organizing UNC’s new uniforms in “It may help on only one kid,” Fedora ment must come out of the athletic budget. Charles Perou genetics Charles Perou is anticipation of Thursday’s matchup against said. “If it helps on one kid, then I’m all for Dominic Morelli, UNC football’s equipment leads a team that researching the genetic No. 10 Miami. it because we need to continue to upgrade manager, said the three new sets of uniforms researches the con- causes of the disease. Assistant Equipment Manager Jason talent-wise every year and that’s how we’re cost about $75,000, with Nike picking up all nections between Perou runs a lab of 18 Freeman has seen the recruits make their going to get better.” costs within UNC’s allotment. In a typical year genes and breast people that researches gene way to his office during tours. They admire with no redesign, Morelli said, the team would cancer. expression profiling, which the wall-to-wall dedication to all things Nike. Do uniforms bring in recruits? spend about $30,000 to $40,000. involves looking at what The recruits try on uniforms, posing for pic- Freshman wide receiver Ryan Switzer said genes are expressed in breast cancer tumors. tures in front of their parents. An August 2013 ESPN.com poll of 700 while the uniforms were a draw, his decision “It’s like trying to find the roots of a tree,” “We set up the mannequins and let them recruits showed just 3 percent of respon- had more to do with the coaching staff. he said. see what they’ll be wearing in the future, so it dents considered uniforms the most impor- “Anytime you’re playing a sport, you love the Perou said his research on genetics has is a big part of what they see,” said Freeman, tant factor in choosing a school. Uniforms gear and more uniforms mean more gear, so led to a laboratory test that can determine who has worked for UNC football since he ranked behind academics, coaching, playing with coach Fedora and them decking us out which subtype of breast cancer a patient has. was a student in 1995. “The gloves and the time, school tradition, location, experience with multiple uniforms and helmets — it was The test will also provide a measure of that shoes. Carolina blue is a color they’re not sending players to the NFL and television one thing,” Switzer said. “I wouldn’t say it was a patient’s overall prognosis. going to see anywhere else in the country.” exposure, according to the poll. big, big reason, but it’s something that’s nice.” “If you want to kill the tree, you can chop One of UNC’s three new uniforms — a If recruits are interested, UNC has plenty Scout.com ranked UNC’s 2013 recruit- it down, but it might grow back. If we can kill helmet-to-cleat black ensemble — has of athletic apparel to offer. ing class 29th in the nation among 126 FBS the roots, the whole thing is going to die,” he drawn particular attention. Thursday night’s The Tar Heels’ all-sport, 10-year contract said about the relationship between genes and nationally televised game will mark the first with Nike, which was signed in 2009 and SEE UNIFORMS, PAGE 7 breast cancer. SEE BREAST CANCER, PAGE 7 Alert Carolina PlayMakers performs poolside The repertory company is hoax concerns building a 15-ton heated pool on stage. students, ITS By Jaleesa Jones Staff Writer originated and the Bevii site The fake emergency in order to prevent further PlayMakers Repertory Company email was part of a emails. hopes to make a splash in the “The real danger is that Paul Green Theatre — featuring a marketing campaign. someone would see that email 15-ton heated pool as part of the set and not get all the context and for its rotating repertory of Mary By Andy Willard think something really is hap- Zimmerman’s “Metamorphoses” and Assistant University Editor pening,” Waddell said. William Shakespeare’s “The Tempest.” Robinette said the email Performances of “The Tempest” and As part of an advertis- addresses were collected over “Metamorphoses” will start Nov. 2 and ing campaign for his new time from the UNC directory. 3, respectively. In order to give theater social media site, sophomore Ramon Padilla, associate technicians ample time to prepare the Taylor Robinette emailed vice chancellor and deputy complex set, no other performances will approximately 17,000 students chief information officer for be held in the theater until then. ITS, said had the person Both productions explore the Tuesday under the pretense of DTH/SARAH SHAW an Alert Carolina message. responsible for the email human desire for change and are pred- PlayMakers Repertory Company is building a pool that will soon be full of 15 tons of The email was promot- not been associated with the icated upon themes of love, release ing the social media site he University, UNC would have and redemption, said Joseph Haj, water in the theater for its upcoming shows, “Metamorphoses” and “The Tempest.” helped found, called Bevii, and sought legal action. PlayMakers’ producing artistic director said police were investigating Robinette said he contacted and co-director for the plays. costumes required two sets. structural capabilities of the shop. a “report of innovation” on UNC’s Department of Public “We’re thrilled to share these two Fabric types and the reaction of dyes “We had to think about it accord- Franklin Street. The email also Safety to apologize for the inci- plays in conversation with one anoth- in the pool presented additional con- ing to the engineering requests that claimed there were “shots fired” dent. He said no disciplinary er,” he said. “Both are plays that take cerns. As a solution, Bettin said natural the shop gave us so the water would be against “outdated social media.” actions have been taken yet. water as their central metaphor, and fibers were chosen and dunk tests were distributed in a way that could be sup- “I think that there was a lit- Junior Alex Adams said she the opportunity to explore them both performed to test the impact of chlori- ported,” Chambers said. “For one thing, tle bit of negative reaction, but was walking out of an exam on alternating evenings is going to nated water on the fabric. we couldn’t have done the pool without I think there was some posi- when she received the alert, be, I think, very special for our com- Bettin said many afternoon conver- removing the festival theater deck that tive reaction and people who and had to read it twice before munity.” sations revolved around underclothing. has been in there for the last 25 years.” thought it was fun,” Robinette she realized it was a joke. Haj wouldn’t disclose the exact cost “You know, this is going to be a wet But the removal of the thrust and said. She said it was particularly of the pool, but said the price was sig- T-shirt contest. Like, what are they installation of the pool wasn’t easy, Robinette said Bevii set up insensitive in light of the coun- nificant. Preparation for the play man- wearing underneath? What do we want said Adam Maxfield, technical director an automatic mailing list a few try’s history of mass shootings.