LEADERS EDGE Highlights from CIO Summit I ATLANTA I April 8-10, 2013 The 3rd Platform Transportation Retail SNAPSHOT Energy OF CIO SUMMIT Manufacturing 4 2 Financial LESS THAN 1-4 5-9 10-14 15 4 ONE YEAR YEARS YEARS YEARS OR MORE YRS ATTENDEES 6% Services Education 35% rd 8% The 3 Platform 4.8% 21.4% 28.6% 19% 26.2% Cable & 10% Telco 14% 17% INDUSTRY TENURE AT IT Health Sciences BREAKDOWN CURRENT COMPANY Introduction It is inevitable that there will be many changes in the ways that people are employed and work is done. The 3rd Platform effectively brings together The Third Platform is described by IDC as the next- When computer people use the term ‘platform’ they are THE THIRD a range of separate technologies. Any device with an IP address can be generation compute platform that is accessed from connected.“Efficiency, Examples control, include all kinds of sensors (weather, traffic, pollution, referring to the system of hardware and/or software on which mobile devices, utilizes Big Data, and is cloud based. PLATFORM medical and etc.). choice Access are for EMC’s mobile devices is easy via the mobile network the user’s application can run. In addition the term is often or WiFi main. In fact,tenets. everything Choice can be connected all the time. This is why the used to describe the phases through which the IT industry has phrases such as the ‘internet of things’ and ‘any place, any time’ evolved. Looking back on the fairly short history of computing 3RD PLATFORM have is emerged. the approach EMC it is possible to identify changes in the way services have been offers, and we are Mobile Big Data Social fully committed to EMC is a global leader in enabling organisations to implement offered to users. In other words, we can identify a move from BILLIONS OF USERS CLOUD MILLIONS OF APPS cloud computing and to store, manage, protect and analyse one platform structure to another. Up to now, this has The this consumer strategy.” comes first their most valuable asset - information. They are the world’s leading developer and provider of information infrastructure happened twice and, consequently, we are now well on the way Many 2nd Platform applications were designed either for business or for rd Joe Tucci, Chairman & CEO, EMC technology and solutions that enable organisations of all sizes into the era of the 3 Platform. 2ND PLATFORM rd licence to individuals. IT commentators now think that 3 Platform apps to transform the way they compete and create value from their LAN/Internet Client/Server will be designed primarily for the consumer but also used by business. information. rd HUNDREDS OF MILLIONS OF USERS DISTRIBUTED TENS OF THOUSANDS OF APPS This will mean that consumer pressure will result is cheaper software and What is the 3 Platform? ease of use. In short, IT will become consumer friendly and will be viewed as EMC serves customers in more than 100 countries around the a utility“You model should such be asable gas to and build electricity. a There will be less need to worry 1ST PLATFORM world. These customers include financial services firms, The first computer services were delivered from large centralised computers about web-scale equipment data obsolescence, center without updating/upgrading hardware and software manufacturers, healthcare and life sciences organisations, called mainframes. Users had a terminal connected to the mainframe. Mainframe, Mini Computer and hiringbackups thousands as they are of now PHDs.” the providers’ responsibilty. internet service and telecommunications providers, airlines and These users were specialists working in large organisations or universities. transportation companies, educational institutions and MILLIONS OF USERS MAINFRAMES THOUSANDS OF APPS David Goulden, President & COO, EMC Most office workers and members of the general public did not have access public-sector agencies. to a terminal. This phase is now called the 1st Platform. The changing world of IT The company employs approximately 63,000 people worldwide The advent of the personal computer (PC), around the mid 1980s, was a and had reported revenues of over $ 21 billion in 2013 dramatic change. This gave rise to the client-server approach in which SocialData-driven networks Decision Making What kind of career requires a mix of the following attributes? organisations can keep files on computers called servers and people can Social networks are web based services that allow people who share Find out more about the work of EMC at www.emc.com access them from PCs called clients. This is called the 2nd Platform and is “I’ve never come across a trend that is as important, exciting, and underappreciated…Decisions now are • Scientist • Analyst • Problem Solver interests generally tomade communicate utilizing relatively with small each amounts other. of data. A And user the canweight post given a to personal the available data is still very common at the present time. profile, photos and videos and contribute to chat rooms and blogs. Most of Andy McAfee EMC in Ireland small compared with what I call “HPPO” or the Highest Paid Person’s Opinion. HPPO is led by judgment, Principal• Storyteller Research Scientist • Mathematician • Creative Thinker us already know these facts because the use of social networks such as However, in the last few years there have been several technological impressions, intuition. The transition from small to Big Data is largely a technology-led issue. MIT’s Center for Digital EMC established its manufacturing facility in Ovens, Cork in Facebook has become almost universal over the last few years, especially Business• Team Worker • Artist • Computer Technologist developments that are changing the way that IT services are being delivered Those who are successful at moving to data-driven decisions are going to crush their competition.” 1988. This was the first EMC plant outside of North America and used. These are: among young people. The ability of users to access these services from their and is now the largest one outside the US. It is known as a mobiles has driven the huge growth of these social network services. Some The answer is the new Data Scientist Centre of Excellence and incorporates research, training as • The delivery of services from the cloud of these services cater for people with a common interest such as guitar rd well as manufacturing. An investment of €20 million was made • The explosion in the number of mobile devices music or photography. Such dedicated groups of users are commonly The world of the 3 Platform is changing the way work is done, and in the Research and Development Centre in 2008 as part of its • The similar growth in the use of social networks referred to as on-line communities. more dramatic changes are due in the future. The Data Scientist is a 20th anniversary celebrations. The EMC sales offices are new type of role requiring a subtle mix of skills and an ability to bring located in Dublin and Belfast. • The huge increase in the quantity of data to be managed ― in other them together in an effective manner. words the advent of big data. Big data rd In 2012, a partnership with University College Cork and the It is the influence of these factors that is giving rise to what is now being A real understanding of the impact of the 3 Platform requires us to Irish Management Institute (IMI) saw the development of a new called the 3rd Platform. It is often assumed that organisations do not have enough information to think differently. This is not simply a new piece of hardware or a new executive programme, the Masters in Data Business. Also, make the right decisions about product development or marketing. However, computer programme. It is a different way of life and the Data Scientist Cork Institute of Technology (CIT) offers BSc and MSc degrees it is not the amount of data that is the problem but the management of it. In ifs forging the way. in Cloud Computing. The Cloud fact, it is often claimed that there is too much data available. Put simply, the amount of data is so large that organisations can have serious problems EMC now employs over 3,000 people in Ireland If you have a PC, laptop or tablet there are probably some applications such using it effectively. At the same time they can not afford to overlook it. Find out more about the EMC Ireland Centre of Excellence at as a word processor installed in it. Millions of other users have the same Because of it size and complexity Big Data requires automatic analysis to The future? www.ireland.emc.com/coe programmes on their PCs. However, users can now access the same turn it into information. Central to the task of interpreting this data to identify programmes from the internet and the documents they create can also be trends and enable business decisions, is the new breed of technologist We must realise that what seems obvious now was not always so. For stored on the internet. This arrangement is called cloud computing. These called the Data Scientist. example it was a big risk for large businesses to move from the mainframe services are known as Platform as a Service (PaaS) and Software as a services of the 1st Platform to the PC based 2nd Platform. On the other hand Service (SaaS). it was easier for small business owners, who never had expensive What effect will the 3rd Platform have? mainframes, to invest in a PC and learn its advantages. It was harder still for mainframe manufacturers to make the move to PCs and some never did.