Project2:Layout 2 1/21/2010 4:06 P TALK, TWEET, SHOUT ABOUT ANTIBIOTICS THE BEEF MAGAZINE October 2014 $3.00 www.canadiancattlemen.ca TEST IT! Don’t gamble on feed quality Publications Mail Agreement Number 40069240 Terry Kowalchuk, Saskatchewan Ministry of Agriculture 3,000,000 Herefords Registered egistrat illion R ions 3 M ched rea as y h istr eg Here’s an opportunity to own the 3 Millionth registration R ttle number to any 2014 born Hereford animal in your herd. Ca The auction will take place after the Grand Champion Female eef class at the National Hereford Show (Nov 28/14) at Agribition. t B Online Bidding will be available through Cattle in Motion. ges Proceeds of the auction will be Lar ada’s donated to the Hereford Research Fund Can for use in Future Research. Visit www.hereford.ca for more details as they become available. Thanks in part to our Sponsors: Canadian Hereford Association • 5160 Skyline Way NE, Calgary, AB T2E 6V1 • 1-888-836-7242 • www.hereford.ca Established 1938 ISSN 1196-8923 CATTLEMEN EDITORIAL Contents CANADIAN CATTLEMEN · OCTOBER 2014 · VOLUME 77, NO. 10 Editor: Gren Winslow 1666 Dublin Avenue, Winnipeg, MB R3H 0H1 (204) 944-5753 Fax (204) 944-5416 Email: [email protected] FORAGE Field Editor: Debbie Furber Box 1168, Tisdale, SK S0E 1T0 (306) 873-4360 Fax (306) 873-4360 Be ready for whatever Mother Nature Email: [email protected] has in store for you this winter. ADVERTISING SALES Deborah Wilson RR 1, Lousana, AB T0M 1K0 (403) 325-1695 Fax (403) 944-5562 Email: [email protected] Crystal McPeak (403) 646-6211 / (403) 360-3210 Email: [email protected] HEAD OFFICE 1666 Dublin Avenue, Winnipeg, MB R3H 0H1 (204) 944-5765 Fax (204) 944-5562 Advertising Services Co-ordinator: Arlene Bomback (204) 944-5765 Fax (204) 944-5562 Email: [email protected] Publisher: Lynda Tityk Email: [email protected] Associate Publisher/Editorial Director: John Morriss Email: [email protected] DON’T GAMBLE Production Director: Shawna Gibson Email: [email protected] ON FEED QUALITY 10 Circulation Manager: Heather Anderson Email: [email protected] WATER FEATURES President: Bob Willcox Glacier FarmMedia Don’t gamble on feed quality . 10 Email: [email protected] A small herd built with pride . 14 Contents of Cattlemen are copyrighted and may be reproduced only when written permission is obtained from the editor and proper Talk, tweet and shout credit is given to Cattlemen. 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The full cost 40 However, the editors, journalists, Canadian Cattlemen and Farm Straight from the Hip . 46 Business Communications, cannot and do not guarantee the accuracy of pink eye of the information contained in this publication and the editors as well Prime Cuts . 48 as Canadian Cattlemen and Farm Business Communications assume More than dollars are at risk. no responsibility for any actions or decisions taken by any reader for CCA Reports . 50 this publication based on any and all information provided. Our commitment to your privacy: At Farm Business Communications News Roundup . 52 we have a fi rm commitment to protecting your privacy and security as our customer. Farm Business Communications will only collect Congratulations! Purely Purebred . 62 personal information if it is required for the proper functioning of our business. As part of our commitment to enhance customer service, To our October survey winner, The Markets . 65 we may share this personal information with other strategic business partners. For more information regarding our Customer Information Sam White of Gardners Mill, N.S. Market Talk . 67 Privacy Policy, write to: Information Protection Offi cer, Farm Business Communications, 1666 Dublin Avenue, Winnipeg, MB R3H 0H1. Oc- This month’s survey is on page 54. Letters . 68 casionally we make our list of subscribers available to other reputable fi rms whose products and services might be of interest to you. If Cover Photo: Debbie Furber Sales and Events . 68 you would prefer not to receive such offers, please contact us at the address in the preceding paragraph, or call 1-800-665-1362. CATTLEMEN · OCTOBER 2014 3 COMMENT By Gren Winslow A pAcker’s view of the meAt world the more access, the better bout a week before Prime Minister Harper they need to be split and laid flat in the box. In Korea signed off on the Korean Free Trade agree- there is a market for inverted intestine to put the fat on A ment and released the text of the Compre- the inside, so it almost looks like a sausage. hensive Economic and Trade Agreement between This is another of those products where demand and Canada and the European Union, Jeff Cline was giv- supply must be carefully managed. Cline learned that les- ing the Canada Beef forum in Toronto a look at how son the hard way when they had a Korean customer offer a packer sizes up his various markets. to take all the inverted intestine they could produce. They Cline started out his career by earning a teaching did, for six months, then had to call a halt because they degree from Brandon University before collecting an had a two-year supply on hand. MBA and heading to Japan to teach English and learn “If I put one extra load of intestines into Korea that’s Japanese. After three years in Japan he joined Cargill in going to crash the market and what does that do to the 20 High River as a sales account manager and five years later people at the plant who are producing that product. It’s transferred to the Cargill Beef’s headquarters in Wichita, just so sensitive,” he explained. Kansas where he is now the senior program manager, The small intestine is used in soups. international beef, for Cargill. Abomasum, the fourth stomach, looks good on the A large portion of his talk dealt with variety meats grill in Japan and Korea. Honeycomb tripe, the second (a nicer term for offal) and the role market access plays stomach, is an attractive product that displays well, and is in his attempts to maximize the value of every carcass popular in many cultures. that comes out of the eight plants that Cargill operates in North America. They also market Australian beef through a joint venture with Teys Australia. North Americans may turn their noses up at variety In many parts of the meats but in many parts of the world offal is sought after and can drive profits. Far from being the leftover bits, world offal is sought after variety meats are a large and vital portion of the export and can drive profits business but it takes some management to gain the maxi- mum value from this portion of the carcass. You can’t just throw it in a box and expect top price for it. Take tongue for example. Traditionally the highest- Omasum, the third stomach, is popular in Hong Kong value product per pound among the variety meats, and China and is starting to rival tongue, fetching close tongue also offers numerous opportunities to add to $6 a pound, more than AA ribs or steaks. value in processing. You can trim the tip off or skin it Taken together with the rumen the stomachs can add to produce a product that looks nothing like tongue $20 to $25 to a carcass if they are in good shape. With a when it is presented to a Japanese consumer in the burned-out rumen that value is lost. Add the liver, another supermarket. organ that can be damaged by poor feeding management, Cline says tendons provide a good example of how and you strip $35 or more from the value of the carcass. access to multiple markets can leverage up the value of Each of these products puts certain demands on the a beef product. There is demand for tendons in many staff in every plant that Cargill operates which comes countries but it isn’t a large market. If Korea, say, was the with a cost that must be factored into Cline’s marketing only market open for beef tendons Cargill alone could plan.