Race start – Saturday Feb 6th , 2016 Company Name & Logo Fairbanks, Alaska Highlights & Global Audiences In 2016, the Yukon Quest will Run 1,000 miles through 11 communities in Alaska and Yukon. Run for 9-14 days around the clock under extreme winter conditions. Follow historic Northern travel routes that cross the border between Canada and the US. Call on over 1,000 local and international volunteers to contribute over 25,000 hours to the race – everything from running checkpoints, to truck driving, to dog handling. Move over 45,000 pounds of dog food and 800 bales of straw. Drive more than 40 vehicles over thousands of miles of winter highways. Secure more than 200 hotel rooms for the event. The Yukon Quest attracts fans and visitors from around the globe Website visitors world-wide demonstrate the universal appeal of the Yukon Quest with enquiries from United States, Canada, Germany, France, UK, Norway, Russia, Sweden, Switzerland, Austria, Japan, and Australia and New Zealand. Independent travelers’ visits range between four days to four weeks to experience the excitement and Northern hospitality of the Yukon Quest. Travel Group Tours bring scores of guests from North America, Europe and Japan to the North to enjoy the race and live their dreams. On the Trail Mushers & Dogs Teams from Russia, Norway, Sweden, Japan, Jamaica, Belgium, UK as well as Canada and the US have competed in recent years Over 350 canine athletes come to lead their humans across the wilderness – each team starts with 14 dogs A dedicated team of veterinarians monitor the athletes along the trail, ensuring excellent canine care Breeds can include Alaskan Husky and Siberian Husky Teams rely on the bond between dog and musher to make their way along 1,000 miles of northern wilderness. Yukon Quest Trail Map & Elevations Start Finish 1,000 Miles / 1,600 km 4 Summits 11 communities -60⁰F / -51⁰C Temperatures Official Website www.yukonquest.com There were 1.9 million Over 551,950 visits with 165,826 absolute unique visitors in 2014-2015 page views during the 2013 Race. Average time spent on site per visit 4.45 minutes Social Media FACEBOOK TWITTER/FLICKR/YOUTUBE 43,000+ Facebook fans 3,424 Twitter Followers 32.6 million impressions Men between the ages of 35-44 are leading force among Twitter followers The average reach of each post was 11,271 people 2,724 retweets on Twitter, and 1,206 mentions The average engagement for each post was 12% Over 1.7 million views of our Flickr photos 62% female/38% male demographic for impresses 68 videos posted on YouTube during the 2015 race – Top five countries following on FB are US , Canada , 583,739 minutes (9,729 hours) watched with 1,852 Germany, UK and Norway. subscribers Media Participation More than 55 journalists, photographers and film crews were accredited for the 2015 race. Two separate film crews were on the trail filming for the French Canadian market. An additional 625 contacts received feeds and regular updates from the trail. Nearly 50 media releases were sent out leading up to and during the race A total of 184 stories were tracked for the 2015 race, appearing in print, online, video and radio. The stories reached a potential online audience of nearly 223 million, up substantially from 123 million in 2014. YQ received coverage from major outlets The Globe and Mail, Yahoo News Canada, CBC radio and TV, and Radio-Canada, Western Morning News, The Foreigner, and SB Nation. A Partnership The Yukon Quest is looking to further the relationship and again partner with XXX. This partnership would grow upon the existing well-established relationship, which has provided great benefits to both the event and XXX. The Yukon Quest is requesting a contribution from XXX in the amount of $XXX in exchange for the title and benefits of XXX. Sponsorship Packages The Yukon Quest offers a variety of sponsorship packages at various investment levels. Sponsorship Category Sponsorship Level Principle Partner $75,000+ Major Sponsor $50,000 Volunteer Sponsor (2) $25,000 each Yukon or Alaska Veterinary Care Sponsor $25,000 Race Officials Sponsor $25,000 Banquet Sponsor (2) $25,000 each Whitehorse or Fairbanks Communications Sponsor (2) $25,000 each Checkpoint Sponsor (9) $10,000 each Official Supplier/Sponsor $10,000 Meet the Mushers Event Sponsor (2) $10,000 each Quest Fest Event Sponsor $10,000 Activation opportunities and tailored benefits are available. Principal Partner Principle Partner is the premier sponsorship package. Your company will be intrinsically linked to the Yukon Quest brand. Package Cost: $75,000 per year – 3 year commitment preferred Rights & Usage Sales / Sampling and Event Hosting Product Category Exclusivity Sales and sampling opportunities at Start line and Finish line Preferred supplier status Optional Product Offer to: Mushers, Officials, Veterinarians, Awards Ceremony Presentations Members and Volunteers Opportunity to present 1st, 2nd and 3rd Place Awards Event hosting opportunities in Fairbanks and Whitehorse Co-Branding VIP Reception Company’s name/logo used in all YQ event material VIP reception to be hosted on behalf of sponsor in either Commercial use and co-branding of YQ logo Fairbanks or Whitehorse, including dignitaries, fellow VIPs and special guests Opportunity to use Yukon Quest name and logo in advertising and marketing of sponsorship VIP Access Verbal Recognition VIP site accreditation granting access to VIP areas at Start line, Checkpoints and Finish line Stated recognition by official announcer at Start line and Finish line Stated recognition by MC at Start & Finish Banquets Principal Partner Benefits & Exposure Signage Media Chute Banners at Start and Finish (2 - 3x10) Full page advertisement in the YQ Race Annual Structure Banner at Start and Finish (1) Recognition with logo in the YQ Race Annual Street banner with company logo prominently displayed in Advertisement in Banquet Programs in Fairbanks and Whitehorse downtown Whitehorse/Fairbanks. Yours to keep after the race. Logo in thank you ad in local newspaper Logo on podium and backdrop at Start & Finish Banquets Logo on ‘Start-lists’ for distribution to fans at Start line YQ to provide signage at Start & Finish Banquets Recognition on Banquet Tickets YQ to provide signage at all official checkpoints Logo recognition in the YQ E-Newsletter Opportunity to place additional signage on trail (sponsor provided) Recognition in local television and radio ads Year-round exposure at YQ headquarters and fundraising events and promotions Verbal recognition in local television and radio interviews Official sponsorship announcement via media conference Logo displayed on musher bibs, sled bibs, veterinarian jackets, and officials jackets Official announcement via media release Logo to appear on all access passes, media accreditation passes and Check presentation and photo opportunity corresponding lanyards – lanyards provided by Partner Logo to appear on all media releases, schedules and printed/digital Web Presence event updates Yukon Quest Main Page – Logo and link on rotating banner Merchandise Sponsor Page – Corporate profile with logo and link Tickets to Start & Finish Banquets – 1 table with 8 seats Live Tracking Page– Logo and Link Opportunity to purchase additional tickets to banquets prior to public Social Media sale Special edition YQ poster – autographed by all starting mushers Monthly branded contests on YQ Social Media Option to purchase and design exclusive sponsor pin Regular mentions on YQ Facebook Page Option to purchase and design exclusive merchandise item Regular mentions on YQ Twitter Account Logo at start of all official YQ YouTube videos Major Sponsor A Major Sponsor supports the historic and epic 1,000 mile adventure that links Alaska and the Yukon. This package entitles your company to well-defined benefits and exposure. Package Cost: $50,000 Rights & Usage Sales / Sampling and Event Hosting Product Category Exclusivity Sales and sampling opportunities at Start line and Finish line Preferred supplier status Optional product offer to Mushers, Officials, Veterinarians, Awards Ceremony Presentations Members and Volunteers Opportunity to present ‘Sportsmanship’ Award Event hosting opportunities in Fairbanks and Whitehorse and ‘Golden Harness’ Award VIP Reception Co-Branding VIP reception to be hosted on behalf of sponsor in either Opportunity to use Yukon Quest name and logo in Fairbanks or Whitehorse, including dignitaries, fellow VIPs advertising and marketing of sponsorship and special guests Verbal Recognition VIP Access Stated recognition by official announcer at Start line and VIP site accreditation granting access to VIP areas at Start Finish line line, Checkpoints and Finish line Stated recognition by MC at Start & Finish Banquets Major Sponsor Benefits & Exposure Signage Chute banner at Start and Finish (1 - 3x10) Media Structure banner at Start and Finish (1) ½ page advertisement in the YQ Race Annual Street banner with company logo prominently displayed in Recognition with logo in the YQ Race Annual downtown Whitehorse/Fairbanks. Yours to keep after the race. Logo in thank you ad in local newspaper YQ to provide signage at Start & Finish Banquets Logo on ‘Start-lists’ for distribution to fans at Start line YQ to provide signage at all official checkpoints Recognition in the YQ E-Newsletter Year-round exposure at YQ headquarters and fundraising events Recognition in local radio ads and promotion Official