HYDERABAD 2 | CITY THE HINDU FRIDAY, OCTOBER 9, 2015 New CRO appointed Bigger crisis awaits farmers: Kishan Reddy The Telangana government has appointed B. Bala Maya Devi Expressing concern about the Rabi crop, BJP State president as Chief Rationing Officer in place of Bharati Hollikeri, who G. Kishan Reddy demanded use of 60 per cent of the went on maternity leave, a press release said. MNREGA funds for agriculture-related work. - Page 6 BRAINWAVE! From ‘plain Jane’ to a WITH A FRUITY TASTE, THE DRINK PROMISES TO INSTANTLY REPLENISH VITAMINS AND MINERALS IN THE BODY happening star! hen she stepped into Wthe Telugu film indus- City duo brews a health drink try, with Keratam (2011), she was almost what one could term, a ‘plain Jane’ and when she appeared in the lead with M. Sai Gopal In fact, on our first attempt, our Venkatadri Express in 2013, idea was rejected because we did most people did not expect t all started with an innocent en- our research in University of the buzz that she would cre- try to a beer-making competi- Sheffield (UK) while DBT offi- ate. tion! The experience gained in cials insisted that we should have For this Punjabi ‘kudi’, the brewery sparked off a bright a product suitable to Indian con- there was Loukyam and Cur- idea that got the duo of Arjun R. ditions. We returned to BITS Pi- rent Theega in 2014. The year I Krishna (25) and Damini Maha- lani, Hyderabad, and developed 2015 began with Pandaga jan (24) a funding of Rs. 50 lakh our product and presented it to Chesuko and Kick 2. Her from the Department of Biotech- DBT again. The second time, we films may not have matched nology, Government of India. were lucky,” recalls Arjun. up to the maker’s expecta- The innovative idea of the bio- In their lab, Arjun and Damini tions, but she’s got nothing to technology graduates was to ‘fer- were able to produce the health complain about. Rakul Preet ment’ a health drink that will pro- drink in small quantities (1 to 2 Singh has, in just two years, vide adequate amounts of litres). “We took our health drink vitamins and minerals without to New Delhi and served it to the any preservatives and sugar. The selection committee of DBT. youngsters figured out a way to They liked and it and acknowl- use the principles of fermenta- edged that it has promise. With tion and brewery and concoct a the funding of Rs. 50 lakh, which health drink with a fruity taste we received last month, we are that promises to instantly replen- trying to scale up production to at ish vitamins and minerals in the least 10 litres,” says Damini. body. Both met in University of Shef- Buoyed by the positive recep- field (UK), while pursuing M.Sc tion to their idea from DBT, they (Eng.) Biological and Bioprocess have also launched a start-up ‘Na- Engineering in 2013. “We repre- been noticed enough to be turlich Global Beverages’ and are sented in University of Sheffield paired opposite stars of the Actor Rakul Preet during a media interaction in the working day and night in the in- in AbInBev Best Beer Competi- likes of Sandeep Kishan, Gop- city on Thursday. - PHOTO: NAGARA GOPAL cubation centre of BITS Pilani, tion 2013. Our team in the com- ichand, Manchu Manoj, Ram Hyderabad, to scale up produc- petition helped create ‘114 - and Ravi Teja. Her most ex- ly, but one sequence was fun- role – that of the lead tion of their health drink. “We are Sheffield Students’ Beer which citing project is all set for re- ny and entertaining, in which character as well as his also looking to employ experi- was named the best in the UK lease on October 16 and that’s I am used as a prop and litera- grandson. Nagarjuna enced persons having back- during the competition, narrowly Bruce Lee - The Fighter, in lly tossed around in the air. wrapped up his shoot ground in industry biotechnology losing out to the Belgian entry in which she’s cast opposite That’s all I can tell you for recently with a song and the finals,” they said. Ramcharan Tej. Ask her now,” Rakul Preet says. action sequences shot in THEY HAVE ALSO LAUNCHED A So, after snagging funds worth about it and she says, “I play ★Nagarjuna in Mysuru. The movie, which Arjun R. Krishna and Damini Mahajan in the incubation Rs. 50 lakh under Biotechnology the role of a very hyper girl double role also stars Ramya Krishnan START-UP AND ARE WORKING IN THE centre of BITS Pilani, Hyderabad. - PHOTO: MOHAMMED YOUSUF Ignition Grant of DBT, what’s in with a classy and stylish look, and Lavanya Tripathi, is store in coming years? “We want who loves the police. Being After the success of Manam, likely to be released in INCUBATION CENTRE OF BITS PILANI, to scale up production to 100 one of my most prestigious actor Nagarjuna seems to November. Produced by HYDERABAD, TO SCALE UP and microbiology,” they say. owe it to the failures on earlier litres and vie for the next level of projects in my career in Telu- have taken a fancy for plots Annapurna Studios and Both point out that whatever occasions. “It took a lot of energy funding from DBT for our pro- gu films, it is very close to my where he gets to play directed by Kalyan Krishna, PRODUCTION OF THEIR HEALTH DRINK success they have achieved, they and hard work to convince DBT. ject,” they chorused. heart.” multiple characters. In his the movie is a family drama. Does she have an action latest Soggade Chinni Naina, - Suresh Krishnamoorthy and scene in the film? “Not exact- the actor will play a double Rahul Devulapalli ISB to host Children join campaign to Ankit Fadia’s new book KFC medical employees hackathon save Indian Roller simplifies technology donate blood Special Correspondent Staff Reporter Staff Reporter generated, added to that the Special Correspondent HYDERABAD: constantly changing technol- If you have a good HYDERABAD: HYDERABAD: In the age of in- ogy landscape, jumping on A few hundred idea on affordable medical HYDERABAD: Humane Society employees of Kentucky technology related to man- International (HSI), India ternet social networking sites the technology bandwagon like Facebook and Twitter, can be quite overwhelming Fried Chicken (KFC) on agement of diabetes, then the chapter, launched a school Thursday donated blood at upcoming Hackathon this awareness campaign to save using the web for a host of for the average internet user,” things may seem a part of our he stated. the Chiranjeevi Charitable Saturday and Sunday at the Indian Rollers (‘Palapittas’), Trust (CCT) Blood Bank Indian School of Business the State bird of Telangana. daily lives. But for those who How to remember are not tech savvy, things here. And the icing on the (ISB), Hyderabad, should be As part of the campaign, they passwords cake, as a reward for their your go-to destination. conducted an awareness ses- might be a tad difficult. And to help people to ac- The author said that people gesture, was that they got And, if the innovation im- sion highlighting its beauty to spend some time with presses judges, then the Con- and ecological importance, commodate technology in end up developing a fear of their everyday lives, author technology and begin to look their favourite star, Ram- sortium of Affordable and how religious supersti- charan Tej, and a photo Medical Technology (CAM- tion leads to cruelty inflicted Ankit Fadia has written a se- for ways to avoid using it. He ries of three books titled added that his book involves session with him. Tech) at Massachusetts Gen- upon these protected species. There were banners, eral Hospital (MGH) will Soon after, more than 300 ‘Stretch Your Technology’, tips on how to remember all which he says is a “layper- of one’s passwords, manage posters and ‘standees’ of support and fund the idea. school children wrote post- Students holding up placards, making a plea to the actor in his forthcom- “This is our fifth such event in cards to the Telangana Chief people to save the ‘Palapitta’ at Meridian School in son’s filtered expert guide to Ankit Fadia at the social media, how to search everyday technology”. His on the internet anonymously ing release Bruce Lee – The India and we already have five Minister, K. Chandrasekhar the city, on Thursday. - PHOTO: MOHAMMED YOUSUF launch of his book in the Fighter because the retail to six great products in affor- Rao, urging him to protect the latest writing features tid- city. – PHOTO: BY ARRANGEMENT etc., among other things. bits to improve aspects of on- Priced at Rs.150, his latest food chain is one of the dable healthcare being devel- birds from their cruel abuse film’s brand partners and is oped by talented innovators during Dussehra. They also for the protection of the State vent them from flying. The line security and privacy book will be available in Hin- while accessing one’s email, on Thursday. di and other regional languag- promoting it in all the 40 across India. This November, designed posters imploring bird. As harbingers of change, birds are often starved up till stores, across Andhra Pra- we will be launching an app the public to celebrate a cruel- we hope that these children the day of Dussehra and kept among other things. Each minute, 200 million es as well, he added. “It includes tips on how to emails are sent, 6.5 lakh piec- Mr.