ELECTRONIC PRESS KIT 2021 DISCOVER NÜ 03 THE NÜ STORY 04 CHEF CESAR CASTAÑEDA 06 YVES NAMAN 07 SUSTAINABILITY 08 MODERN MEXICAN CUISINE 10 MIXOLOGY 12 MEDIA SUMMARY / STATS 13 NAMRON & PRESS CONTACT 14 DISCOVER NÜ Nestled in the jungle you’ll encounter an intimate, open- air, enchanting candle-light restaurant called NÜ serving bespoke cocktails and freshly sourced local ingredients blended into a culinary journey for the senses. Here at NÜ the Chef’s are family, the restaurant is their home, and the cuisine and cocktails they create is their passion and purpose. Guests from around the world are genuinely welcomed to take in the magic of their surroundings, enjoy the subtle lounge music, and delight in deeply sensual, satisfying, and authentic meals. It all began when a group of seven friends and distinguished THE NÜ STORY Chefs from Mexico City decided to uproot their lives and embark on an adventure to the shores of Tulum from the encouragement of Executive Chef, Cesar Castañeda, and adventurer and hotelier, Yves Naman. The tightly knit group of chefs who live, breathe, and dream of food found new inspiration and magic from Tulum’s Jungle and Sea that collectively elevated their passions and gifts to craft award-winning unique modern Mexican cuisine. Not only do the Chef’s work together, but they also live together as a family, and each has a tattoo on their arm of a heptagon, adapted as the NÜ insignia, symbolizing the spiritual bond between them. Behind them all, cheering them on, is design enthusiast and entrepreneur Yves Naman, the owner, and operator of La Valise hotels, part of the Namron Group. Yves is redefining modern hospitality with luxury amenities, artful decor, and genuine service that leaves no detail unturned. EXECUTIVE CHEF CESAR CASTAÑEDA Cesar Castañeda never imagined that he’d become a notable, award-winning chef; in fact, he never thought he would work in a kitchen at all. However, Cesar decided to study gastronomy at IESTUR in Mexico City from a young age. Here, he met his lifelong friend, Manuel Victoria, who taught him about French cuisine and that cooking had the power to cross barriers and bridge people. Cesar worked almost every restaurant job imaginable while in school, always with tenacity and vigor that inspired his peers. It wasn’t until he worked as a practitioner at the OCA Restaurant under Chefs Vicente Torres and Matteo Salas that he really got his first experience of true cooking. Several years later, while working as the executive chef at Condesa DF Hotel, part of a prestigious group of boutique hotels owned by Grupo Hábita, Cesar learned the importance of every last detail and the priority of guest requests; just as each person is unique, so is the way they enjoy food. In Tulum, Cesar found a more organic and harmonious way of working. He cherishes the mutual respect of his team and admires how they work together peacefully yet with passion. Each day is better than the last because it gives the team a new opportunity to thrive and improve. RESTAURANTER & HOTELIER YVES NAMAN Yves Naman’s tireless imagination and passion for travel inspired him to create the ultimate boutique hotel experience. Today he is the founder and CEO of Namron, a hospitality group reinventing authentic travel and dining experiences in coveted destinations in Mexico with artful decor, luxury amenities, and genuine service that leaves no detail unturned. He also ignited a grassroots movement to inspire conscious low impact Travel called the Tulum Pledge. A serial entrepreneur, he is also the founder and CEO of Encosta Trade Group. For him, the best part of being a hotelier is sharing travel experiences with his wife Wendy, daughter Naomi and son Aaron. SUSTAINABILITY Located in the beautiful jungle of the Riviera Maya, preserving the authenticity of the region and promoting its wonderful indigenous products are the very essence of NÜ Tulum. We are blessed to be located in one of the most bio- diverse, beautiful and unique natural habitats in the world. Without the natural abundance surrounding us and earth’s continual gifts, NÜ would not be possible. We carefully select local farmers who share our vision and values, and all of our ingredients are harvested and sourced locally to yield the freshest and most authentic Tulum dining experience. Our organic waste is collected and turned into compost for our local farms and continues growing the fruits and vegetables that we cook. We prohibit single-use plastics on our premises, recycle what we can, and purify our own water. In recognition of our efforts, NÜ has been among the very few restaurants to receive the Oceanic Global Award for our continual work to reduce our environmental impact. In a commitment to protect and preserve the beauty of Tulum so that future residents and visitors can enjoy it, we ask all of our guests to sign our Tulum Pledge, a promise to mindfully leave Tulum even better than they found it. MODERN MEXICAN CUISINE At NÜ, you will experience a blend of modern and traditional Mexican and Mayan cuisine, with seasonal menus, and otherworldly flavors. With chefs that shaped Mexico City’s famous foodie scene, NÜ pays homage to Mexico’s rich culinary tastes with bold local Mayan flavors and palate-pleasing interpretations. Local herbs such as hoja santa, epazote, and avocado leaf, tropical guava vinaigrette, and mashed piquillo peppers are some of the local treasures that adorn regional duck, fresh octopus and other daily catches whimsically plated for your enjoyment. Visit our Food Menu here MIXOLOGY A local & tourists favorite in Tulum, NÜ´s bar offers an intimate and welcoming vibe, with its jungle side location, under the palms. As cocktail culture has gone global - leading travelers to scour the world for ever distinct, more surprising flavor and presentations – NÜ is sure to please with its unique and creative cocktail menu. Selecting local liquors and products, our bar offers a choice of 30 different mezcales brought from Oaxaca and artistic creations made of seasonal fresh fruits, herbs and exotic spices. Try our signature « Charandinha », our revisited classic Caipirinha from Brazil, made with Charanda (Sugarcane spirit from Michoacan) muddled fresh lime and chía, scented with local herbs and Nakawé Mezcal. Visit our Beverage Menu here MEDIA SUMMARY / STATS NÜ Tulum has developed a very loyal following via its social media, for its local culinary art and authenticity. Recently recognized as one of the top five restaurants in Quintana Roo by Travel + Leisure and named among the best restaurants in Tulum by the Open Table Diner´s Choice 2020, NÜ Tulum has been featured in Forbes, Travel and Leisure, Beautiful Cuisine, Condé Nast and dozens of curated blogs and travel magazines. 18.9K Followers 300 likes per image NÜ Tulum is operated by Namron Hospitality Group, a Hospitality ABOUT Management Group passionate about reinventing authentic boutique hotels & restaurants in Tulum and Mexico City. As a group, Namron is NAMRON reintroducing high and personalized standards of service to destinations HOSPITALITY in Mexico with unique and small properties. GROUP Other properties within the group include La Valise Tulum, La Valise Mexico City, Encantada Tulum, NEST Tulum, Radhoo Tulum and ITZIK Tulum. For more information on NÜ, or to speak with a press contact from the PRESS CONTACTS property, please contact [email protected]. NÜ Carretera Tulum Boca Paila KM 8.7 77780, Tulum Beach, Quintana Roo Mexico www.nutulum.com.