The Defiance of the Appliance RED HAT SOFTWARE DEFINED STORAGE Garrett Clark THE SHIFT WITHIN STORAGE • Traditional Vendors – EMC: Forced to Acquisition1 – NetApp: Declining Revenue each of the past 4 years (since FY2013, mid 2012)2 • Startup Vendors – Nimble: Down >75% prior to acquisition by HPE3 – Pure: Lost ~40% of market cap since IPO4 – Violin: Dropped >90%5, removed form NYSE5 • All while data is growing exponentially – Approximately 40% YoY6 THE SHIFT WITHIN STORAGE • Declining – Traditional Appliance Based Storage • Proprietary SW/HW • Declined -7.8% in 20161 • Expected to Halve by 2020-20212 • Leading to Consolidation • Growing – Public Cloud • 28.2% YoY to $65.41B by 20203 – Software Defined Storage • 36.7% YoY to $22.56B by 20214 GRAPHICAL STORAGE LIFECYCLE Appliance-Based Storage Software-Defined Storage HW Appliance HW SW Sub. Sup. P 1 2 3 4 5 P 1 2 3 4 5 • Purchase Appliance • Decoupled SW & HW – Proprietary HW + SW – Single Subscription – Software Repurchase – Software Transfer • Appreciating Support • Subs. Year 1 = Year 3 = Year 5 – To force HW+SW refresh • Best of Breed HW • Proprietary HW – Purchase HW only as needed 4 The only thing we have to Fear is the Fear of remaining on Traditional Appliances -FDR 5 RED HAT SDS PRODUCTS • Industry Leader in SDS – Rapidly Growing in NAPS • Ceph Storage – Block and Object • Gluster Storage – File • Key Benefits – Flexible Scale-Out Architecture – Unified Management – Shared-Nothing HA • RHS Combined Edition SCALE-UP VS. SCALE-OUT Scale-Up Architecture Scale-Out Architecture Performance Performance Capacity Capacity GENERATIONAL MIGRATIONS Old Generation $$$ New Generation • Data Migrations cost 31% of the 4-year storage array and support cost - In general the cost and elapsed time of storage array migrations is increasing - The fundamental architectural problem is that each array has the storage management built-in to the architecture - David Floyer, co-founder and CTO of Wikibon (Source: Wikibon 2014) For a $300k array, $216k support -> migration $163k Cost of buying new array early (5 months) $54k Cost of migrating data: Software, Labor Cost, Downtime etc. $77k Cost of retaining old array as fail back (3 months) $32k I don’t always like to do Data Migrations, But when I do, I do it with Red Hat Storage -Most Interesting Man in the World 9 TRADITIONAL STORAGE MANAGEMENT TRADITIONAL STORAGE • 3 Custom GUI’s – Workload specific • Block, File and Object – Redundant training USER USER USER • Hardware Silos – Proprietary hardware • Can’t change from ADMIN ADMIN ADMIN workload to workload Custom GUI #1 Custom GUI #2 Custom GUI #3 – Underutilization and stranded capacity Block Storage File Storage Object Storage Proprietary Proprietary Proprietary – Additional purchases Hardware Hardware Hardware 10 RED HAT SDS MANAGEMENT SOFTWARE-DEFINED STORAGE • Unified Control Plane – Block, File and Object – GUI, CLI and API USER USER USER – Singlar training • Universal Hardware – Can be interchanged ADMIN ADMIN ADMIN between workloads – Eliminates stranded Red Hat Storage Console Defined Software Software Ceph Gluster Ceph capacity (Block) (File) (Object) Interchangeable Servers and Drives Universal Hardware 11 UNIVERSAL HARDWARE File (Gluster) 20%24% 36%30% Capacity Performance Object (Ceph) 95%71% 70%53% Block (Ceph) Capacity Performance 60% 25% Capacity Performance SHARED-NOTHING HA Traditional HA Shared Nothing HA • Protection • Protection • 1 or 2 Drive Failures • Drive Failures • Single Controller • Nodes Failures • Fire-Drill Recoveries • Easier Recoveries A DIFFERENT STORAGE EXPERIENCE • Software Defined – No Software Repurchase – No Appreciating Support – Best of Breed Hardware • Flexible Scale-Out – Grow with lower costs – Eliminate Migrations • Management for Scale – Unified Control Plane – Transfer HW between workloads • Shared-Nothing HA – Customizable – Self-Healing 14 RHS COMBINED EDITION • Easiest Way to Implement SDS – Concept Production – During Production • Combined SDS Solution – Red Hat subscription – Engineering Approved HW – Full Onsite Installation – Admin Training (optional) • Combined Support Contact – 1, 3 and 5 YR options • Still maintains the benefits of SDS – Typically ~30-40% of the 5YR TCO 15 TIMELINE TO SOFTWARE ONLY 2 Lifecycles 1 Lifecycle Today 16 They may take away our Budgets and our Admins, But they will never end the Defiance of the Appliance -William Wallace 17 JOIN THE DEFIANCE OF THE APPLIANCE with RED HAT SOFTWARE-DEFINED- STORAGE.