SNAPSHOT: THEobROMA LoUNGES | PavILIonS | BARS REAPING THE REWARDS WITH AreAre you THEOBROMA After two years of hard work an alternative to coffee, Theobroma provides the perfect respite from a bustling day. lookinglooking with the Theobroma family While the Theobroma menu began by and launching the newly offering traditional artisan hand crafted chocolates, signature coffee, and Belgian hot refurbished concept store at chocolates; this menu has evolved over the Northland Shopping Centre, years. Now, consumers can sample a wide variety of chocolate goods such as hot and Andrew and Helen Dawson cold beverages including licensed drinks, chocolate desserts, melted chocolate dips, and to clean are now reaping the rewards to clean other chocolate related products. Some stores of business ownership. also offer a food café breakfast and an all-day menu. Chefs by trade and previously working 60 Andrew describes the benefits he has hours a week as employees, Andrew and Helen experienced working with Theobroma. were no strangers to the dedication and hard “Unlike some other franchise systems,” work required in the food industry, but still he says, “there is definitely the feeling of a always knew that they wanted to own their up?up? true partnership between franchisor and business. franchisee. You are able to make changes to first few weeks of training were spent at the Andrew says, “Both Helen and I knew that the menus and also personalise your store. Fountain Gate store, and there we received a we wanted to run our own café or restaurant For example, our menu is different to the complete overview into all aspects of running but having no business ownership experience, stores at Fountain Gate and Cranbourne Park. a store. We completed our training at the head the support and assistance you get within a Over the last two years, we have recognised office, which took us through the Theobroma franchise system really appealed. our customer demographic and now tailor brand, history and future, product range, Build your future “We looked at a few different franchise our menu accordingly. This gives you the dealing with suppliers and every facet of systems but this was the one that really ticked flexibility and opportunity to try something business ownership. with Chem-Dry different.” all the boxes.” “At first it was little daunting but once we settled into the group and our store we haven’t Chem-Dry is the world’s largest carpet cleaning franchise, and has An established franchise brand, Theobroma BALANCE been helping Australian’s realise their dream of business ownership have a professional team in place that looks looked back; sales have increased by over 25 Initially putting in long hours, Andrew per cent over the two year period and that’s after the franchising, marketing and whole since 1986. and Helen have now achieved the work/life as a result of everybody working together as a retail experience, but are collaborative in their balance often strived for by business owners. team. This has in turn given us a greater work/ Our unique, hot-carbonated water extraction method, combined dealings with franchisees; Andrew and Helen life balance. We no longer have to work those with best in-class products and services, and unparalleled training were heavily involved with the refurbishment “When we initially took over we were putting 12 - 13 hour days that we used to when chefs.” of the store. in long hours, learning the different processes and support, make it impossible to find a better cleaning franchise required to be a franchise owner,” Andrew opportunity. No experience is necessary, as Chem-Dry provide Utilising their many years of experience as explains. “Transitioning from being an Theobroma are confident that once you chefs, they both contributed to the overall comprehensive training on all aspects of the business. Our on-going employee to employer was initially daunting. get to know their business model, you’ll design and look of their front of house and marketing and operational support will ensure that you are able When you’re an employee, in our case as become just as hooked as they are. To kitchen areas to personalise and make it work Franchises available in all to enjoy the flexibility and lifestyle benefits that owning your own head chefs, you don’t have to worry about the find out more, contact Franchise and for them. business side of things; you just worry about Operations Manager Benjamin Fernandes capital cities & regional centres successful business can provide. your own area. As business owners, we had to on: FOOD OF THE GODS If you’re lookingready to to make clean a upclean with break your withown yourChem-Dry own Chem-Dry franchise, learn to look at the whole picture and that’s + 61 3 9480 1030 1800 243 637 franchise,simply fill simplyout the fill information out the information form on ourform website, on our website,or call our or In response to the spiralling demand for high where the training and support offered by the [email protected] quality chocolates and chocolate beverages as Theobroma team has been invaluable. Our www.theobroma.com.au chemdry.com.au franchisecall our franchise business business info line infoon 1800 line on 243 1800 637. 243 637. 64 Business Franchise Australia and New Zealand.