An exclusive A-Z guide for the OPTOMETRIST of suppliers, VISION CATALOGUE products, services, equipment and brands. A B Baush + Lomb Baby Brands, suppliers of: Boston ® ® Baby Banz DAILIES AQUACOMFORT Kidz Banz PLUS® JBanz Swim Goggles Retro Banz ® Adventure Banz DAILIES TOTAL 1 Miraflex RX AIR OPTIX® ® Tel: 011 788 6066 Fax: 011 880 1825 FRESHLOOK Email: [email protected] www.babybrands.co.za DAILY DISPOSABLE: ® • ACUVUE® OASYS® 1-Day OPTI-FREE To order: with HydraLuxe™ ® DSV Contact Number: • 1-DAY ACUVUE® MOIST AOSEPT PLUS 010 248 0090 • 1-DAY ACUVUE® MOIST SYSTANE DSVBoston Email Address:® Multifocal [email protected] Solution DURATEARS https://www.dsv.com/en-za RE-USABLE SPHERICAL: www.bausch-online.co.za • ACUVUE® 2 • ACUVUE® OASYS® TEARS NATURALE 254 Hall Street, Centurion, 0157 023 BLORAGNODS GOALS FUTUophth almic RlenOs e s with HYDRACLEAR® PLUS Tel: 010 025 2100 • ACUVUE® OASYS with www.bausch.co.za ® Manufactured in Transitions™The New OPTIVE Logo System South Africa by ® Alcon Laboratories (SA) (Pty)® 03 LOItTheG’OsS no chal surpriselenge wasthat t OPTIVEo develop a is uni knfoormwn lthogoroughout system theacro esyse the car e induOPTIVEstry for itsFami innlyov ofation productsBasic Optical Laboratories TheASTIGMATISM: challenge was to develop a uniform logo system across the OPTIVE ® Family of • ACUVUE®andthat twechnoould OASYS® lalogloyw. With for the the addition recent launch of ne0w23 of BLpOR rOPTIVEAGoductsNODMagwaS GOA asLS thFUSION eCrescenty come™, theonboa West, OPTIVErd. The ® solution Family nwasow products that would allow for the addition of new products as they come onboard. CT Tel: (021) 948-4256 forTh Astigmatismincludesteo Nfirsetw upda OthPreetTe IthepVoEw OPTIVEerful® Lo solutionsgo® lSogoys tfwhieorm allle typesretWaterfallaining of Dry est ablishedEy City,e: Jukskei brand re cView,ognition and then The solution was to first update the OPTIVE ® logo while retaining established brand Fax: (021) 948-6199 • 1-DAYto eACUVUE®stablish a uni MOISTform method of presenting individual2090 pSouthroduct Africaidentities.® The challenge was to develop a uniform logo system across the OPTIVE ® Family of for Astigmatism•re cognitionOPTIVE and FUSION then to™ es —tablish HA + a CMC uniTf ormthechnoe method NlogyTe w+27 f orof O aqueous-deficientp11rPesenting T347IV E66 individual 00 Lo Dryg p oEryoduct eSys tem [email protected] products that would allow for the addition of new products as they come onboard. ® ® ® • ACUVUE® OASYS 1-Day® ® 03 LOItTheG’OsS no chal surpriselenge wasthat t OPTIVEo develop a is uni knfoormwn lthogoroughout system theacro eswww.basicoptical.co.zayse the car e induOPTIVEstry for itsFami innlyov ofation products The •identities.solutionThe ne OPTIVEwasw OPTIVEto firs t PupdaLUS tFeami the — OPTIVEly Lubri logocation sy logostem whi andThe leappea r ep chaltainingrotectionrlsenge einst ablishedblue wasfor onlipid-deficient t bor andwhidev teel opor whia uni Dryteform on Ey eblue logo sys tem across the OPTIVE ® Family of with HydraLuxe™ for and technology. With the recent® launch of OPTIVE FUSION ™, the OPTIVE ® Family now recognition•with s andtrictOPTIVE thenly defined to® e —stablish Dual-action identifi a uniformcation method formula co oflou thatp rfesentingrors f woraqueous-deficientould each individual al uniquelow pfroroduct OPTIVEthe Dry addition Eye ofpr oduct.new products as they come onboard. The solution was Astigmatism products that would® allow f®or the addition of new products as they come onboard. identities. ® includesto first upda threete thepow OPTIVEerful solutions logo fwhior allle typesretaining of Dry est ablishedEye: brand recognition and then The new OPTIVE Family logo sysTtemhe appeaNewr Os inP TblueIVE on whi Lotge oor S whiystte mon blue with® Theto e ssolutiontablish a was uni ftormo firs methodt updat eof the pr esentingOPTIVE individual logo whi plreoduct retaining identities. established brand By educating healthcare professionals,The chal pharmacilenge wass tts,o d evandelop the a uni cfonsumerorm® logo sys ontem eachacross theof ourOPTIVE ® Family of TheACUVUE sntrictew OPTIVEly defined REVITALENS® Fami lyidentifi logo sycst ationem appea corlsou in rblues forr one ceach ognitionwhite uniqueor whi andte on OPTIVE then blue with to establish product. a uniform method of presenting individual product products• thatOPTIVE would al loFUSIONw for the addition™ —® HAof n e+w CMCproducts techno as theyl ogycome f onboaor aqueous-deficientrd. Dry Eye specificSOLUTIONS: products, our primary goal is to establish® the OPTIVE brand as the go-to family strictly defined identification colours for each unique OPTIVE product. ® ® •identities.The neOPTIVEw OPTIVE PLUS Fami —ly Lubri logoc®ation system and appea protectionrs in blue for onlipid-deficient white or whi Dryte on Ey eblue 023 BLORAGNODS GOALS • ACUVUE®of products Revitalens for deep, Solutions long-lasting DryThe Esolutionye symp was ttomo firs tr elieupdaft.e the OPTIVE logo while retaining established brand recognition•with s andtrictOPTIVE thenly defined to® e —stablish Dual-action identifi a uniformcation method formula co oflou p rfesentingrors f oraqueous-deficient each individual unique product OPTIVE Dry Eye ® product. identities.The new OPTIVE ® Family logo system appears in blue on whiSoflenste or whi (Pty)te on blue Ltd. with ® The secondary objective is to open the lines of communication within the ophthalmology The New OPTIVE Logo System By educating healthcare professionals, pharmacists, andSuppliers the consumer® of Contact on each of Lenses; our space to drive brand awareness andThe “c snomptrictew OPTIVEley tdefinede fami® Family ly identifiof logo solutions” sycstationem appea chatcorlsou inter rblues famongor on each whit epee uniqueor whirs.t e on OPTIVE blue with product. ® ® ® 03 LOItTheG’OsS no chal surpriselenge wasthat t OPTIVEo develop a is uni knfoormwn lthogoroughout system theacro esyse the car e induOPTIVEstry forspecific itsFami innlyo pv ofrationoducts, Suppliersproducts our primary of: goal is to establish® the OPTIVELens Care brand Products as the go-to family The challenge was to develop a uniformAs the logo OPTIVE system ®ac Framioss lthey c ontinuesOPTIVE sttricto ®ol yF definedamier symply identifi oft omcation relief co loutor smo for reache and unique mo OPTIVEre patients product. andthat twechnoould lalogloyw. With for the the addition recent launch of new of p rOPTIVEoducts as thFUSIONey come™, theonboa OPTIVErd. Theof® solution Fpamiroductsly nwas oforw deep, long-lasting Dry Eye symptom randelief. Pharmaceutical Products products that would allow for the additionwith di of enreentw p typesroducts of asDry th Eeye, come our goalonboa is rtd.o have them become brand ambassadors and includesto first upda threete thepow OPTIVEerful® solutions® logo fwhior allle typesretaining of Dry est ablishedEye: brand recognition and then Tel no: 010 025 2100 The New OPTIVE Logo System ® Theto e ssolutiontablish a was uni ftormo firs methodt updat eof the pr esentingOPTIVEshare their individual l ogotriumph whi plr eoducts trories.etaining identities. established brand ® The secondary objective is to open the lines of communication within the ophthalmology The rchalecognitionlenge was t oand deve thenlop a uni toform est ablishlogo sys taem uni acrfoormss the method OPTIVE of pFamiresentingly of individual product products• thatOPTIVE would al loFUSIONw for the addition™ — HAof n e+w CMCproductsBLINK techno as th EYEeyl ogycome DROPS: f onboaor aqueous-deficientrd. Dryspa Eycee to drive brand awareness and “complete famiPV2l logo.pdfy of 1 solutions”2015/07/12 10:58 AM chatter among peers. ® ® ® Word of mouth is a powerful tool –– one to be nurtured across all of the OPTIVE brands. The •solutionTheidentities. ne OPTIVEwasw OPTIVEto firs t PupdaLUS tFeami the — OPTIVEly Lubri logoc• ®ation sy logo blink®stem whi and leappea r Contactseptainingrotectionrs einst ablishedblue for onlipid-deficient br andwhi te or whi Dryte on EyAs eblue the OPTIVE ® Family continues to oer symptom relief to more and more patients recognitionwith s andtrict thenly defined to® establish identifi a uniformcation method co oflou presentingrs for each individual unique product OPTIVE ® product. • OPTIVE — Dual-action f ormula SoothingWe for hope aqueous-deficient Eye you Drops find this guide Dry E usefulye in rwitheaching die yrourent typesgoals ofand Dry helping Eye, our us goal realise is t oou hars.ve them become brand ambassadors and identities. Internal Use Only The new OPTIVE ® Family logo• sy blink®stem appea Refreshingrs in blue on white or white onsha bluere withtheir triumph stories. By educating healthcare professionals, pharmacists, and the consumer® on each of our The sntrictew OPTIVEly defined® Fami lyidentifi logo sycstationem appea co rlsou in Hydrating rblues for on each white uniqueEyeor whi Mistte on OPTIVE blue with product. ® strictspecificly defined pidentifiroducts,cation our colou primaryrs for each goal unique• blink® is OPTIVEto e sIntensivetablish® product. the Tears OPTIVE brand as theWo rgo-d ofto mouth famiIntlernaly is a p Useow erfulOnly tool –– one to be nurtured across all of the OPTIVE ® brands. of products for deep, long-lasting Dry Eye symptom relief. • blink® Intensive Eye Drops We hope you find this guide useful in reaching your goals and helping us realise ours. • blink® Intensive Internal Use Only The secondary objective is to open Plus the linesLiquid of Gelcommunication within the ophthalmology space to drive brand awareness and “complete family of solutions” chatter
Details
-
File Typepdf
-
Upload Time-
-
Content LanguagesEnglish
-
Upload UserAnonymous/Not logged-in
-
File Pages5 Page
-
File Size-