DRDRARAKEAKE PORPORTTALTTAAALL NOW AVAILABLE!!! DRAKE B2B PORTAL hosted by Return Policy: Icon will only accept prepaid returns that have previous authorizations. When requesting authorization refer to original invoice To sign up, go to number. No call tags will be issued. b2bsales.drakewaterfowl.com Shortages: Shortages must be reported within 10 days and claim for Click on NEW USER REQUEST and fill out information. You shortages must be accompanied by delivery carriers freight bill on which will get a welcome email from [email protected] the shortage is noted. when your account is approved. Returns: Merchandise may not be returned without the express permission of our Sales Department. Retailers must be issued a “Return • 24/7 Ordering Capability TABLE o 2020 will be Drake’s 18th year in business and it’s been quite a ride. With momen- Authorization” (RA) number prior to any returns. RA’s are good for 30 tum building and Drake Waterfowl finishing up a record-smashing year in 2019, we days only. Merchandise must be returned prior to the 30-day deadline • 24/7 Inventory Status are as excited today as we’ve ever been about the future. Part of that excitement is or a new RA number must be issued. Merchandise returned that is not • Order History CONTENTS attributed to delivering INNOVATIVE products each and every year, while developing authorized requires repackaging or retailer no longer wanting the product will be subject to a 15% restocking charge. Icon Outdoors may choose to fresh, creative, in-store marketing support at the point of sale. You can always rely on • Order Planning Capabilities refuse an unauthorized return. Return shipments must be prepaid. Collect Drake to push the envelope in product design and marketing support so your custom- See your Drake District Sales Manager for more information shipments will be refused. NEW PRODUCTS ...................9-15 ers will have something exciting to discover when they walk in your store. Orders submitted signify that you accept the terms and conditions stated GE3 GUARDIAN ELITE™ JACKETS ......16-27 2018 was our 9th year to sell waders. We made 4 significant improvements and set herein and the prices stated on the current price list. These terms and an all-time-record for Drake wader sales. What did we do in 2019? We kept pushing conditions supersede any contrary provisions stated on your purchase OUTER JACKETS .................... 28 the envelope and totally redesigned our best-selling wader to create the new patent- order. These policies and terms are subject to change without notice. PROMOPRROOMMOMOTTTIONSIOOONNNSS pending Guardian Elite 6-Layer 4-n-1 Wader. More than twice as durable as previous Icon Outdoors will make the final determination on the eligibility for any EQWADERS ......................29-31 models and reduced taped seams by up to 75%, these new waders are the pinnacle of discounts. wader design. Additionally, we created a removable tear-away liner maximizing the Order Revisions: Changes or cancels to orders must be received in writing LAYERING JACKETS/VESTS ..........32-35 versatility and your customer’s experience in the field. With these new innovations we thirty (30) working days prior to the requested shipping to ensure had already booked more waders by the end of February than we sold in all of 2018. changes can be properly effective. Any changes that occur within the STSTOTOREOORRE EVENTEVENNNTTSS PANTS/BIBS .....................36-39 thirty (30) day window will incur a fourteen (14) day delay in shipping, Thank you for recognizing and continuing to support Drake innovation. With 2020 pending availability of product. Should cancellations become necessary, it approaching, we will continue our innovative streak with an aggressive expansion of SHIRTS .........................40-41 must be in written form and subject to 15% cancellation charge. our footwear and continued innovation of our fabrics with a new REFUGE 3.0 Hardshell WOMEN’S APPAREL ................. 42 fabric. This workhorse keeps getting better. You will also see us entering new categories NOTICE: Icon Outdoors reserves the right to change pricing without Drake’s assortment of as well as bringing back our old friend, the classic McAlister product line. notice. Prices in this Workbook are GUARANTEED UNTIL 1/31/20, with HUNTING•CASUAL•COLLEGIATE YOUTH APPAREL .................... 43 the exception of potential price increases that become necessary products can make any special event or promotion highly Make sure you take a look at Drake’s entire family of brands. We work tirelessly due to increased tariff duty taxes. successful whether you’re a Sporting Goods, Outdoor Rec, GLOVES ............................44 to turn the sea of camo inside your store into focused, pursuit specific branding to Hunting or Casual Boutique shop. NOTICE: CONFIDENTIAL AND PROPRIETARY INFORMATION enhance the experience of your customers while giving them quality recognizable • Contact your Drake BOOTS ........................... 45 choices that meets the needs of all their outdoor pursuits. Your supporting Drake’s This Workbook contains proprietary and confidential information of Drake other brands will help you create traffic 12 months a year - Ol’ Tom and DPF in the Waterfowl Systems. The information contained in this Workbook is intended District Sales Manager NEW WADERS ....................46-55 for use by Drake dealers, but may NOT be copied or distributed without Drake’s spring, Non-Typical and Waterfowl in the fall, leaving Casual and Collegiate for all express written permission. Users are specifically advised that this Workbook year long! Drake - ALWAYS IN SEASON®. • Ask about Opportunity Buys BAGS ..........................56-60 and its contents are not to be shared with, posted or otherwise made available Thank you for your continued business and always let us know what we can do better! in any form to any third parties, including but not limited to other manufacturers • Drive shoppers to your store ACCESSORIES ...................... 61 or sellers of hunting and outdoor apparel and accessories, and/or consumers or • Put money in your registers! purchasers. This Workbook remains the property of Drake Waterfowl Systems DOG PRODUCTS ..................62-63 and shall be returned to Drake Waterfowl Systems upon written request. All contents of this Workbook are subject to copyright protection under U.S. law by NOTICE: Opportunity Buys vary throughout the season and quantities HEADWEAR ......................64-67 Drake Waterfowl Systems. By accepting possession of this Workbook, Users are limited so check with your District Sales Manager in advance of hereby agree to these terms. your event regarding selection, pricing and availability. Tate Wood / Bobby Windham. When it comes to driving sales, Drake is Copyright © 2017 Hunter Trading Company, LLC d/b/a Drake Waterfowl Systems ALWAYS IN SEASON™ 2 www.drakewaterfowl.com / 866-521-5012 www.drakewaterfowl.com / 866-521-5012 3 2020 POINT OF PURCHASE WE ARE MARKETING AN OUTDOOR In 2020 we will be implementing video BRAND THAT monitors on our display racks that will better explain the innovative features that sets Drake apart from the competition. All too often our printed POP gets very wordy and often goes unnoticed by shoppers. With an REPRESENTS innovative video presentation, we will give your shopper a quality in-store experience THE PASSIONS while better explaining the Drake product. OF OVER 77 MILLION* LICENSE CARRYING OUTDOORSMEN WE ARE IN THE U.S. ALWAYS *U.S. Fish & Wildlife Service - ® 2019 National Hunting and Fishing License Data IN SEASON ® 4 www.drakewaterfowl.com / 866-521-5012 www.drakewaterfowl.com / 866-521-5012 5 FALL 2020 MARKETING OVERVIEW WATERFOWL & NON-TYPICAL TOTAL PROJECTED IMPRESSIONS OF OVER 180 MILLION TO BE GENERATED IN FALL 2020 • Total Waterfowl projected impressions of over 80 million • Total Non-Typical projected impressions of over 100 million • Ducks Unlimited DU TV • Sporting Life Retriever TV CAMOS FOR FALL 2020 • Bone Collector TV BAYOU • Primos TV • Realtree Road Trips SHORT FILMS – 2.5 MILLION IMPRESSIONS • Rolling Thunder Game Calls Short Film Series • Ducks Unlimited DU Films PRINT – 2.0 MILLION IMPRESSIONS • Ducks Unlimited Magazine advertising, product coverage in “Gear Guide” and “Wish List” issues • Drake Consumer Catalog • Bone Collector brand and sponsor advertising • Rio Ammunition advertising • Articles and columns written by sponsors 1 2 3 4 PATENT(S) PENDING WHY to BUY 5 6 1) Time & Motion™ Intelli-Suite™ Cargo Pockets 2) Adjustable Hood - Remove by Zipper and Built-in Facemask ($20 value) 3) 2 Dedicated Shell Pouch with Magnattach™ Closures 4) Tailgate Dry Seat System 7 8 5) Carabiner Clip with SOCIAL MEDIA & DIGITAL MARKETING – Adjustable Tether 6) 2 Sherpa-Fleece Handwarmer Pockets 86 MILLION IMPRESSIONS 7) Lower Back XXL Cargo Pocket 8) Back-Up/Just-In-Case Shell Loops • Drake Facebook & Instagram campaigns We’ve DOUBLED THE DURABLITY with 3 LAYERS of PROTECTION, engineered for FULL TIME GUIDES • Drake website with dedicated video section for television averaging 100 days a year in the field. show episodes and short films • Product email campaigns to Drake Hunt Club members 1 2 3 PATENT(S) PENDING • Product email campaigns to Ducks Unlimited members WHY to BUY 1) Time & Motion™ Intelli-Suite™ Cargo Pockets • Bone Collector Facebook Live and video posts as well as 2) Adjustable Hood - Remove by Zipper 4 5 3) 2 Dedicated Shell Pouch “Brotherhood Blogs” with Magnattach™ Closures 4) Lower Back XXL