THE WAVE REIMAGINED. UNDENIABLY EBEL. Produced under license of Ferrari S.p.A. The name FERRARI, S.p.A. The under license of Ferrari the PRANCINGProduced S.p.A. HORSE designs are property of Ferrari device, all associated logos and distinctive DATE INITIAL DATE J T PUT TIME ON YOUR SIDE YOU WANT A COMPANY THAT MAKES THINGS EASY. YOUR PEOPLE DESERVE THE BEST. MOVADO GROUP HAS THE SOLUTIONS. WE OFFER FINE SWISS AND FASHION WATCHES FROM MANY OF THE MOST RESPECTED NAMES IN TIME, SO WE CAN SATISFY THE MOST DEMANDING CORPORATE BUDGETS AS WELL AS THE MOST DISCRIMINATING PERSONAL TASTES. AND WE’RE READY TO DELIVER THE FLEXIBLE PROGRAMS AND RESPONSIVE SERVICE YOU DESERVE. I T ’ S T I M E TO D I S C OV E R W H AT M OVA D O G R O U P C A N DO FOR YOU: WWW.MOVADOINCENTIVES.COM 1-201-981-0348 INITIAL DATE SEPTEMBER/OCTOBER 2017 contents WWW.PIPMAG.COM THE RIGHT STUFF WHY THE LUXURY CATEGORY CONTINUES TO PLEASE 16 The Ever-Expanding Universe of Merchandise Incentives 12 By Alysa McKenna POSITIVE DIRECTION HOW TO INNOVATE IN MANAGEMENT By Michelle Smith, CPIM, CRP 22 State of the Industry Shows Continued Growth 14 SOMETHING FUN FOR EVERYONE 28 What’s New in Rec & Sporting Goods Incentives? UNIFYING EXTERNAL & INTERNAL BRANDS ALL THE BEST FOR YOUR BRIGHTEST STARS 34 Marketing, HR Experts Explain the Benefits to Your Bottom Line 37 40 POWER UP!: Electronics That Motivate MAKE IT A TREAT: Gourmet Food Incentives 6 FROM THE EDITOR The More Diverse, The Better 42 8 NEWS & NOTES THE INSIDER Distinctive Traits: Study Shows 43 Strategies of Top Companies Web Exclusive This month on the Premium Incentive Products website: ‰ ENGAGING EMPLOYEES IN THEIR OWN HEALTH With health care costs continuing to increase every year, employers are finding that there’s no one strategy for success when it comes to health care. Finding new ways to engage employees through education and communication is one key. ‰ U.S. SALARY INCREASES HOLD STEADY; NON-CASH AWARDS CAN HELP WorldatWork’s annual Salary Budget Survey revealed that employers in the United States reported that the aver- age 2017 total salary increase budget is 3 percent, the same as it has been for three years. But despite relatively flat salary increases, non-cash awards can help keep workers happy and engaged. Visit www.pipmag.com to read more! PREMIUM INCENTIVE PRODUCTS (USPS 3496) is published bi-monthly and distributed free to qualified premium incentive ON THIS PAGE product buyers by Hennessy Communications, LLC, 800 E. Northwest Hwy, Suite 111, Palatine, IL 60074. Phone: (847) 705-6867; Fax: (847) 705-6878; E-mail: [email protected]. Periodicals postage paid at Palatine, IL and at additional mailing offices. Canon - PowerShot SX730 HS / see page 40 PHOTO COURTESY OF CANON Copyright©2017 Hennessy Communications, LLC. All rights reserved. Reproduction in whole or part without written permission is Links Unlimited - Ray Ban / see page 38 PHOTO COURTESY OF LINKS UNLIMITED prohibited. Subscription Rates: $50 per year in the United States, $75 in Canada, all other countries $100. For subscription Premstar - Ginsu / see page 39 PHOTO COURTESY OF PREMSTAR information, call (847) 705-6867. POSTMASTER: Send address changes to PREMIUM INCENTIVE PRODUCTS, P.O. Box 7370, St. Paul, MN 55107 4 SEPTEMBER/OCTOBER 2017 PREMIUM INCENTIVE PRODUCTS , Bulova are registered trademarks. © 2017 Bulova 98R248. BULOVA.COM Introducing the Rubaiyat Collection. Celebrating a century past, fusing modern design Collection.Celebratingacenturypast,fusing moderndesign Introducing theRubaiyat with longstanding roots in the art of true craftsmanship and empoweredfemininity. with longstandingroots intheartoftruecraftsmanship Your First First Your BULOVACORPORATESALES.COM |1.800.228.5682 BULOVACORPORATESALES.COM Reward your best, with Bulova’s best. Reward yourbest,withBulova’sbest. A HistoryofFirsts Expression >> from the editor The More Diverse, The Better “Diversity: the art of thinking independently together.” WWW.PIPMAG.COM — Malcolm Forbes, entrepreneur and publisher SEPTEMBER/OCTOBER 2017 Modern organizations, whether multi- incentives, rewards and recognition into VOLUME 10 • NUMBER 5 national corporations or small business- the mix. PUBLISHED BY es, government agencies or nonprofits, Here again, you should bear in mind the require constant innovation and cre- diversity of your team. Even people who HENNESSY COMMUNICATIONS, LLC 800 E. Northwest Highway ative input from their people—leaders are vastly similar will not necessarily be Suite 111 and employees, partners and customers, motivated in the same way. People vary. Palatine, IL 60074 to truly succeed. But how do you maxi- When designing your incentives, rewards PHONE: 847-705-6867 mize that innovation and creativity? and recognition programs, you need to FAX: 847-705-6878 There are many ways to get from here keep this in mind. As always, one of the E-MAIL: [email protected] to there, but diversity is one crucial fac- keys to incentive program success is this: PUBLISHER & PRESIDENT tor that is often overlooked. You want Know your audience. PAUL HENNESSY your organization or business to get out Take, for example, recreation and sport- PHONE: 847-705-6868 of its comfort zone? You need people ing goods, which we cover in this issue on E-MAIL: [email protected] page 28. Recreation and sporting goods who aren’t like you, and who aren’t like VICE PRESIDENT each other. Instead of a feedback loop are an excellent choice for incentives and of the same information and ideas over rewards, because they give your audience CHRIS BELBIN E-MAIL: [email protected] and over again, when you foster a an opportunity to use their award in the diverse team, you’ll end up with myriad activities they enjoy the most. That’s a OPERATIONS MANAGER ideas and opinions, leading to more cre- great way to reinforce the good feelings SHARON RYNNE ative solutions. associated with the reward. But the activi- PHONE: 847-705-6867 As people, as social groups, as teams, ties we enjoy the most vary a great deal E-MAIL: [email protected] as businesses, as communities—we all from one person to another. One person’s EDITORIAL DIRECTOR do better when we open ourselves to pleasure is another’s pain. Some of us EMILY TIPPING alternate views and welcome diverse love biking and hiking, while others might PHONE: 847-963-8740 people and opinions. prefer some one-on-one basketball or a E-MAIL: [email protected] There’s even research to back it up. day tailgating before a big game. ASSOCIATE EDITOR McKinsey research found that compa- Diverse audiences need diverse DEBORAH VENCE nies that embrace diversity tend to be rewards. And when it comes to your E-MAIL: [email protected] more successful. McKinsey analyzed team, and your rewards, the more diverse, 366 public companies and found that the better. ART DIRECTOR those in the top quartile for Cheers! DALE DODSON racial and ethnic diversity E-MAIL: [email protected] were 35 percent more likely CONTRIBUTING WRITER to have financial returns RICK DANDES • BRIAN SUMMERFIELD above national industry medians. DIRECTOR OF WEB TECHNOLOGY So, if you want to suc- ROBERT G. BRASCHEL ceed, start by building a Emily Tipping E-MAIL: [email protected] diverse team and encourage Editorial Director SALES OFFICE input. To take things one [email protected] PAUL HENNESSY step further, incorporate 800 E. Northwest Highway Suite 111 Palatine, IL 60074 PHONE: 847-705-6868 FAX: 847-705-6878 E-MAIL: [email protected] CIRCULATION MANAGER SUE ACKERMAN PHONE: 651-292-0629 WE LOVE FEEDBACK! E-MAIL: [email protected] Let us know how we’re doing and what you’d like to read about in Premium Incentive Products by sending e-mail to [email protected]. 6 SEPTEMBER/OCTOBER 2017 PREMIUM INCENTIVE PRODUCTS Inspire them with Nikon. The people who go the extra mile need to know their hard work is appreciated. Reward them with something built to capture their world with the same passion they show you every day. Reward them with Nikon. nikonusa.com/rewards | 631-547-4343 Nikon is a registered trademark of Nikon Corporation. ©2017 Nikon Inc. >> news & notes On the Go A look at who’s moving up, who’s expanding programs, and who’s been connection to iTunes servicing the B2B incentive and rewards market. recognized for outstanding achievements in the premium/incentive industry. Rymax Announces New Brand Partners Top Brands Announces the Vera Bradley Experience Rymax Marketing Services announced several new brand partnerships, Top Brands Inc. announced the launch of the Vera Bradley Experience including: smart luggage from Raden; cost-efficient smart watches from by Top Brands. This turnkey program is ready to maximize the potential iTouch; a wide variety of gourmet foods and gift baskets from Dean and of any event geared toward today’s modern, trendsetting woman. Vera Deluca; high-quality hand tools and power tools from Apollo Precision Bradley has always been known for colorful patterns, detailed quilting, Tools; desktop and mantel clocks from Chelsea Clocks; handcrafted innovation and femininity and is now merging that heritage with a true leather bags, accessories and luggage from Ghurka; seasonal outdoor tool brand experience sure to make a lasting impression. and power equipment from SnowJoe + SunJoe; foam-filled sleepers from CordaRay’s; and hair-straightening appliances from Dafni (through a new IMA Recognizes Industry Leaders partnership with PNY Technologies). The Incentive Marketing Association (IMA) recently honored two industry professionals. Brian Dunne, CPIM, managing director, Giftcard Celebrity Unveils New Feature for Celebrity Edge Consulting, was recognized with the Karen Renk Fellowship Award, and Celebrity Cruises revealed the next exciting feature on its newest ship, longtime IMA and Incentive Manufacturers Representatives Alliance Celebrity Edge, which debuts next year. Eden is a unique venue where (IMRA) member Pete Mitchell received the 2017 IMA President’s state-of-the-art design is fused into every element, including cuisine Award.