International Journal For Technological Research In Engineering Volume 3, Issue 9, May-2016 ISSN (Online): 2347 - 4718 TO STUDY CONSUMER BEHAVIOR AND ROLE OF GRAPHICS ON CURD CUP PACKAGING Vikas Jangra1, Sandeep Boora2, Amit Jangra3 1Department of Printing Technology, GJUS&T, Hisar – 125001 2,3Assistant Professor, IMCMT, K.U. Kurukshetra Abstract: The consumption of dairy products has greatly etc. increased over the past years in order to have more and It should help the customers to identify the food and more benefits to human health. So it is inevitable demand instruct them how to use it correctly. of time to maintain the quality and improving the shelf life The package design should provide protection and of such products and only way to accomplish these demands convenience in handling and transport during is packaging. Packaging not only means preserving the distribution and marketing. product to end use but also to encourage the peoples to It should persuade the consumer to purchase the attract for purchasing it with the help of colorful graphics food. printed. This was an attempt undertaken with the objectives to study the role of graphics and the consumer behavior on III. CURD PACKAGING curd cups with respect to their shelf life. Generally the containers which are extensively used in Keywords: Dairy products, Curd cup, Packaging, Consumer packaging of curd include plastic cups, polythene liners and behaviour, Graphics clay pots. Plastic has offered the world a material that can be experimented with or without much effort and time. Plastic I. INTRODUCTION can be molded in to any form in order to achieve a durable Packaging is the technique of using most appropriate and lightweight product. Plastic cups are a common sight for containers and component to protect, carry, identify and mostly all individuals using fast moving consumer goods. merchandise any product. It constitutes a vital link between Plastic cups are extensively used in packaging of curd. Curd manufacturer and eventually consumer for the safe delivery is commonly packaged in plastic cups fitted with a plastic lid of the product through stages of manufacturer, storage, or heat-sealed with foil. Traditionally curd packaging was transport, distribution and marketing. In spite of all the made in clay pots. Such pots can be re-used or later used for efforts taken to produce high grade processed milks or cooking. The shelf-life of curd is usually 3-7 days when manufactured diary products are futile unless they are stored at temperatures below 10°C. Curd is a traditional and delivered in a fresh, sound and convenient form to the nutritious dairy product prepared by buffalo milk and it is consumer, they are likely to be rejected resulting enormous popular throughout the south Asian countries such as India, wastage. This loss can be minimized to a great extent by Sri Lanka, Nepal, etc. Buffalo milk is traditionally better adequate protective packaging to withstand the hazards of than cow milk for curd due to its higher fat content making a climate change, transportation, handling etc. Now a day as a thicker curd. In rural areas mostly clay pots are used as result of socio-economic changes, packaging has become packaging material for Buffalo curd. Buffalo curd has a increasingly important. The importance of packaging as a higher nutritional value of protein, fat, lactose, minerals and means of promoting exports has been well recognized in vitamins. It should have 7.5% of milk fat, 8.5% of milk recent time. Packaging is today an essential part of any solids and 4.5% of milk acid (lactic acid). Quality of the curd industrial activity and an integral part of the modern is totally depends on the starter culture. Fermentation also marketing complex. The main aims of packaging are to keep develops the characteristic flavor and color of the product. the food in good condition until it is sold and consumed, and Buffalo curd can be made in both traditional and industrial to encourage customers to purchase the product. forms. Traditionally buffalo milk is filtered and boiled, the scum is removed and it is cooled to room temperature. A few II. FUNCTIONS OF PACKAGING spoonfuls of a previous batch of curd are added and it is then A package must perform the three fold functions of mixed well and poured into clay pots. These are sealed by containing, protecting and merchandising. Packaging should wrapping a piece of paper over the pot and allowing it to provide the correct environmental conditions for food starting stand for 12 hours. from the time food is packed through to its consumption. A good package should therefore perform the following IV. OBJECTIVES OF STUDY functions: - In this modern age packaging is inevitable part of our daily It should provide a barrier against dirt and other life. Everything which human beings consume or use in contaminants thus keeping the product clean. normal routine consists of packaging. Now-a-days it is only It should protect food against physical and chemical because of packaging that one can have a flavour of summer damage e.g. the harmful affects of air, light, insects fruits in winter season also without compromising quality. www.ijtre.com Copyright 2016.All rights reserved. 2435 International Journal For Technological Research In Engineering Volume 3, Issue 9, May-2016 ISSN (Online): 2347 - 4718 So the importance of packaging cannot be underestimated. Convenience to Customer: - This result indicated about the Curd is also available in different packs. So key objectives of people who think curd cup is easy to handle or not. During this research are to delineate the following aspects of survey it was found that 52% people feel convenient while Packaging of Curd cup in packaging: - handling curd cup. In contrast 48% people contradicted it as Analyzing Consumer Behavior while buying Curd shown in figure 3. in cup (Plastic). To study role of graphics on Curd cup Research Methodology The method opted to conclude the research was survey based. First of all a suitable questionnaire was prepared from research point of view which consisted of at most all the questions from the consumer point of view. All the aspects from consumer behaviour point of view as well as role of graphics on curd cup were covered in this questionnaire. So in order to obtain the result a survey was made on the people. Figure 3: - Convenience to customer while handling Curd During survey all most all age group of people were taken cup into account so that an effective result can be drawn Satisfaction of Customer regarding shape of Curd cup: - positively. After accomplishing the survey data was collected From the survey it was found that 33% of people were and analyzed. This statistical data was represented by using satisfied with the shape of curd cup, but 21% people were pie-charts to conclude. not satisfied regarding the shape of cup. Suggestions were Data Analysis also invited about the shape of curd cup. About 46% of the The data was collected during survey. The data so obtained people suggested preferring flat shape of curd cup. was compiled and analyzed in order to accomplish the research effectively. By using this statistical data, the interpreted results were expressed. The findings are presented below:- Behavior of Customer while buying Curd: - This result depicted about the preferences of different people while buying curd. On the bases of the survey it was found that 87% people prefers to buy curd in cup rather than pouches as depicted in figure 1. Figure 4: - Consumer Satisfaction level about shape of Curd cup Observing the Shelf life of Curd cup: - Shelf life is the duration of that period from packaging of a product to the end of consumer quality as determined by the percentage of consumers who are displeased by the product. In other words, shelf life is the time during which all of the primary Figure 1: - Study of behavior while Buying Curd characteristics of food products remain acceptable for Consumer view regarding Pouch and Cup packaging: - consumption. Survey shows that 55% of the people were During the survey it was found that 57% of people thought concerned regarding shelf life of curd cup. In contrast 45% that curd packed in cup is good in flavor. In contrast to it did not bother about this as presented in figure 5. 43% of people thought that curd packed in pouch is good in flavor as shown in figure 2. Figure 2: - Consumer behavior regarding Cup and Pouch Packaging Figure 5: - Consumer attention about shelf life of Curd cup www.ijtre.com Copyright 2016.All rights reserved. 2436 International Journal For Technological Research In Engineering Volume 3, Issue 9, May-2016 ISSN (Online): 2347 - 4718 Monitoring Graphics printed on Curd cup: - This result View about more text matter on Curd cup: - During the expressed the view of different peoples about the graphics survey it was recorded that 40% people agreed that more text printed on the curd cup while buying it. About 59% of the matter should be printed on the curd cup but in contrast 23% people monitored the graphics printed on cup while 10% people contradicted it. Also 37% suggested no need to write people did not. About 31% people ignore it as shown in up more on the curd cup as presented in figure 9. figure 6. Figure 9: - Peoples view about adding more write up on curd Figure 6: - Consumer attention about Graphics printed on cup surface Curd cup Monitoring printed date on Curd cup: - During the survey it Attraction towards the Graphics printed on Curd cup: - This was revealed that 89% people monitor the printed date on is very important aspect of printing and packaging as it acts curd cup which elucidates about the manufacturing and as a sale promoter.