www.carlsbad.org BUSINESS ART BY THE SEA JOURNAL INDUSTRY FOCUS Artists will be showcasing WEALTH OF KNOWLEDGE 10 a wide variety of artwork for sale 4 VOL. 36, NO. 7 AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE AUGUST 2019 STAY INFORMED LEARNING TO RUN PATRICE NAGLE The Chamber’s Candidate Academy is back Attorney at Law bout four years ago, then Carls- campaign team, etc. As a successful FISHER & PHILLIPS LLP bad resident Cori Schumacher alumni of the Candidate Academy, now picked up a copy of the Carlsbad Carlsbad Councilmember Schumacher Social Media Business Journal. On the front will be a panelist, helping attendees to and the work- Apage, an article was promoting the Carls- focus on why they are running. “I hope bad Chamber of Commerce’s newest pro- they take away that it’s a lot harder than place: Where to gram called Candidate Academy. Through it actually looks, number one. Number word of mouth, Schumacher heard more two, it’s worth every minute of it. The most draw the line? about the academy. With her interest to honorable thing you can do in this life is OCTOBER 3, 10, 17, 24 run for Carlsbad City Council, Schum- to serve others. And even though politics Social media is here to stay. acher knew exactly what she had to do: “I and public service have a bad rap right you are expected to take policy positions, Employers constantly strug- decided to attend, basically because of the now, at the local level, it is really up to us and then you also have to meet people, gle with 1) how to manage experience that was going to be brought to rebuild that trust, that government is you have to go door to door. There are a employee use of social media into the room and for that initial infor- here to serve the people rather than to lot of different elements to running a good and 2) how to address informa- mation that I didn’t really have access to exploit the people and to exploit positions. campaign for local office, which I think is tion learned about employees without that. The Chamber really opened And there are some good people who are different from national office.” For some- through the Internet. Below up the doors to accessing the informa- doing that work at the local level. It’s a one who has run three campaigns and won are some hot topics that tion, and elected officials to talk about very honorable, valuable commitment.” all three, Mayor Blakespear understands employers regularly face and their experience in running. It was a really One of the presenters Schumacher the challenges that come with this public a few insights into how they good opportunity. I couldn’t pass it up.” In heard from four years ago is return- task. “I think that one of the difficult can manage social media in November 2016, a year after attending ing to this year’s Candidate Acad- things is really that campaigns can get the workplace. the Chamber’s Candidate Academy, e m y : Catherine Blakespear. very personal. It’s very hard to not take Cori Schumacher was elected for In 2015, Blakespear things personal, even if it’s a position or Pre-employment Carlsbad City Council. had already been an approach, it can be emotionally dif- screening This year, the Carlsbad Cham- elected for the ficult to be a candidate because of that,” ber of Commerce is bringing Encinitas City adding that this carries over once you are It is tempting for employers back Candidate Academy: a Council and was elected. Mayor Blakespear’s presentation to search social media when series of four sessions run- serving as Encini- will center around what to expect once hiring candidates. However, ning weekly on Thursdays, tas Deputy Mayor. you become an elected official. “The art of doing so can create some from Oct. 3 through Oct. The following year doing a good job as a local elected official unexpected issues, such as dis- 24. The sessions will she was elected Mayor of is understanding where your leverages crimination in hiring claims. cover topics such as Encinitas. “The first election of power are. It is not a straightforward Of course, the best defense is how to raise funds, I think is the hardest, because process that just says this is what you do. that you have no knowledge develop a plat- all of it is new. Being a candidate Because in any particular community of applicant information on form, secure you have to have that public and there are places where you can push for- social media because you did endorse- outward facing persona,” says Blake- ward, and you have to do that by having not run a search. However, if ments, spear, while adding that campaigning leadership and getting your colleagues to you must search, make sure set up a also becomes a balancing act. “You seek you are consistent and search endorsements and you do interviews and SEE , CANDIDATE 3 everyone. You may also want to give notice in writing that you search applicants’ social media. Most importantly, make sure the person search- ing is not the same person who is making the hiring decision – only job-related information should be considered. SEE , SOCIAL MEDIA 19 PAID Permit #67 BUSINESS SPOTLIGHT U.S. Postage Carlsbad, CA PRESORT STD PRESORT American history for the Carlsbad community The inspiration behind Green Dragon Tavern & Museum is a conviction that civic education, civility and the strength of our communities are essential to the foundation and survival of our great nation. As recently featured on ABC 10 News this past Inde- pendence Day, the private collec- tion of documents and artifacts 6115 Paseo Del Norte, on exhibit in their free admission Carlsbad, CA 92011 museum offers a rare opportunity greendragontavernca.com in Southern California to connect with our nation’s founders and principles that inspired the world. Green Dragon Tavern has donations, sponsorships, host- focused on community by sup- ing events or keeping cost within porting and partnering with budget, in addition to providing many organizations such as the educational tours and presen- Carlsbad Educational Founda- tations, Green Dragon Tavern 5934 Priestly Drive 92008 Carlsbad, CA tion, Agua Hedionda Lagoon has invested in our community. Through partnerships with educators and experts, new programs and 5934 Priestly Drive 92008 Carlsbad, CA Foundation, CSUSM and K-12 events for visitors, field trips and adult learning opportunities are also schools to name a few. Providing SEE SPOTLIGHT, Page 9 in development. 2 | WWW.CARLSBAD.ORG Investing in the future of our workforce One goal of our annual access to opportunity, so CBAD Awards is to shine a FROM THE they can become self-suf- spotlight on the impact of CHAIRMAN ficient adults” says Vaz. our local businesses. This “Our founders were early Nordson isn’t looking to increase past April, Nordson Cor- supporters of Head Start poration was the winner in the 1960s, even before their name recognition or market of the Community Foot- research had proven its print Award in a category AHMED HAQUE effectiveness.” share. Instead they look to carry with other for-profit com- Chairman of the Board All of Nordson’s employ- on their founders’ commitment to panies. While Nordson CARLSBAD CHAMBER OF COMMERCE ees are engaged in the may not be a household company’s mission. All positively impact their communities. name, their community Community Relations employees receive 16 hours engagement and their Manager explains: “The of paid time off to volunteer commitment to enhanc- commitment to give back for an organization of their ing education is a story is in the DNA of our com- choice. If they volunteer 40 that I’m proud the Cham- pany – it goes back to our hours or more to a specific of the reasons we invest in our local schools at all Costa College’s Business ber can share. founding in 1954.” Written organization that same STEM education.” grade levels. They are a Roundtable and funded a With a team of 600 in into the Nordson’s articles organization also benefits One example of Nord- partner of the Carlsbad STEM center at the Oceans- Carlsbad, Nordson employs of incorporation is a pledge from a $500 grant from the son’s commitment to STEM Educational Foundation, ide Campus. more than 7,500 employees to give approximately 5% company. Nordson matches education is its BUILDS and working together they As a company engaged across 35 countries. They of the company’s pre-tax up to $10K of an employee’s scholarship program. were able to fund improve- in selling to business and develop products used in US profits to charity. Last giving and employees can College students residing ments to several elemen- not to the public, Nord- manufacturing processes year, that meant giving have a say in the compa- or studying near a Nord- tary schools in Carlsbad. son isn’t looking increase with a specialty in dispens- over a million dollars to ny’s giving by serving on a son facility, majoring in a They helped instigate a their name recognition ing adhesives, coatings, 125 non-profit organiza- committee. STEM field with an inter- STEM pep rally at middle or market share. Instead sealants and other mate- tions in the San Diego area Vaz notes that the indus- est in manufacturing, are schools. Nordson supports they look to carry on their rials. Many of their cus- alone. try she works in “is heavily eligible for awards rang- robotics teams at the high founders’ commitment tomers are manufacturers Nordson dedicates dependent on engineers ing from $2-10K a year.