C-Mob Lazarus Water Album Release Master Marketing Plan Release date: April 13th, 2020 Marketing Plan Prepared By: William Cordisco Overview: C-mob is releasing an EP following the success of his last album, Devil in Dickies. With previous albums reaching number 1 on iTunes and Google Music Rap/Hip-Hop charts, Lazarus Water is positioned to be within the top 3. C-Mob will make public appearances in radio, interviews, and podcasts; Live performances on the Devilishly Dope music tour across multiple cities in the Western United States. Phase I: January 1st, 2020 – April 12th, 2020 Goals: • Design Album art • Clear all samples and copyright on all tracks on EP • Find manufacturing and distribution for physical copies of EP • Organize Tour Dates o Las Vegas, Nevada – March 26th o Verdi, Nevada – March 27th o San Jose, California – March 28th o Idaho Falls, Idaho – March 29th • Interviews on various media platforms o Crook’s Corner hosted by Crooked I. Crooked I is featured on the EP o Joe Budden Podcast. Joe Budden is a member of Slaughterhouse, a group signed by Eminem, Crooked I is Slaughterhouse and has performed with Both Joe Budden and Crooked I • Book interviews with HipHopdx, HotNewHipHop, AmbrosiaForHeads • Contact streaming platforms from Apple, Google, Amazon and Spotify Phase II: April 13th, 2020 – December 31st, 2020 Goals: • Release album on all streaming platforms • Debut on iTunes and Google Music Rap/Hip-Hop charts • Continue the Devilishly Dope tour towards the Eastern United States • Make appearances on radio local to hometown (Marion, Indiana) • Host fan/community events (often rents out entire movie theaters for parents and their children to see a movie for free) Distribution: • Apple Music, Amazon Music sell physical copies • Merchandise available on artists Facebook page Retail: • Tour continues, ticket sales available on all artists homepages, Facebook, and Twitter pages as well as venue websites Promotion: • Tour begins in late March o Las Vegas, Nevada – March 26th o Verdi, Nevada – March 27th o San Jose, California – March 28th o Idaho Falls, Idaho – March 29th • Various Social media posts on off dates of tours, as well as fan meet and greets • Advertising tour dates as well as EP on all social media platforms • Giveaways on all social media platform o Free physical copy o Free digital copies o Signed shirts o Signed physical copies o Signed Tour posters Press: • Free album downloads to all album reviewers • Free tickets to live dates to media interviewers • Radio/podcast interviews .