TOP 50: MOST INFLUENTIAL PEOPLE ON THE WEB MAP OF POWER ON THE INTERNET ECUADOR, 2014 BARCELONA | BOGOTÁ | BUENOS AIRES | LIMA | LISBOA | MADRID | MÉXICO | PANAMÁ | QUITO | RÍO DE JANEIRO | SÃO PAULO | SANTIAGO DE CHILE | SANTO DOMINGO Produced by TOP 50 MAP OF SOFÍA CAICHE MARÍA TERESA ROMERO GUERRERO POWER JONATHAN JORGE ADRIANA ESTRADA HEREDIA SÁNCHEZ 12 9 CAROLINA JAUME 16 15 RANKING 22 MICHELA 27 DOMÉNICA ROBERTO MANRIQUE 33 PINCAY SAPORITI 36 CARLOS V. MORALES 8 OF MOST DIEGO SPOTORNO 37 7 GABY 35 BETO ALFARO MORENO INFLUENTIAL PAZMIÑO 23 PEOPLE DOMÉNICA MENA 38 34 DIEGO ARCOS ÚRSULA STRENGE 40 ECUADOR, 2014 32 JAIME MACÍAS ALARCÓN WENDY VERA 42 31 EMILIO PALACIO PEDRO ORTIZ 44 24 TANIA TINOCO MARIÁN SABATÉ 47 21 ANDRÉS GUSCHMER CARLOS LUIS ANDRADE 49 2 ROBERTO BONAFONT - INFLUENCE INFLUENCE + INFLUENCE PEOPLE + INFLUENCE INFLUENCE - INFLUENCE ESTÉFANI ESPÍN DANIEL BETANCOURTH 20 50 6 JEFFERSON MONTERO DAVID REINOSO 48 MARTÍN GALARZA (AU-D) 30 11 FELIPE CAICEDO 29 CATEGORY JUAN FERNANDO VELASCO 28 SEGUNDO CASTILLO 26 POLITICAL LEADERS FLOR MARÍA PALOMEQUE 45 CRISTHIAN NOBOA JOURNALISTS JIMMY 18 1 JAIRALA MANAGERS FOLLOWERS 14 46 JOFFRE GUERRÓN ARTISTS VINICIO ALVARADO 43 RAFAEL GUILLERMO LASSO CORREA 0 TO 250,000 ATHLETES 41 3 25 MARCELA AGUIÑAGA 5 RICARDO PATIÑO AROCA 39 4 CARLOS 17 19 VERA JORGE 250,001 TO 500,000 SHOW BUSINESS PEOPLE ANDRÉS PÁEZ 13 VIVIANA BONILLA MAURICIO GLAS FERNANDO 10 RODAS ESPINEL JOSÉ ALVARADO JAIME SERRANO 500,001 TO 750,000 NEBOT SALGADO INFLUENCE RATE 750,001 TO 1’000,000 + INFLUENCE INFLUENCE OVER 1’000,000 - INFLUENCE Produced by TOP 50 MAP OF LAN ECUADOR CORPORACION NACIONAL DE TELECOMUNICACIONES (CNT) POWER MICROSOFT 22 ECUADOR OF MOST 41 EP TAME MOVISTAR ECUADOR BANCO 10 (OTECEL) BOLIVARIANO 9 INFLUENTIAL 29 CLARO ECUADOR (CONECEL) CORPORACIÓN NACIONAL DE ELECTRICIDAD (CNEL) COOPERATIVA JEP 1 48 SAMSUNG ETAPA EP COMPANIES 21 MOBILE 24 ECUADOR BANCO INTERNACIONAL 17 2 8 ECUADOR, 2014 31 EMPRESA NACIONAL MINERA BANCO PICHINCHA 13 47 PETROAMAZONAS EP BANCO DEL PACÍFICO 11 BANCO DE GUAYAQUIL 7 34 KIA MOTORS ECUADOR SUPERCINES 18 DIRECTV ECUADOR 12 CHEVROLET ECUADOR TOP SHOWS 50 4 - INFLUENCE INFLUENCE + INFLUENCE + INFLUENCE INFLUENCE - INFLUENCE CINEMARK DEL ECUADOR 5 COMPANIES 49 ARTEFACTA NESTEA ECUADOR 42 46 CERVECERÍA NACIONAL COMPAÑÍA GENERAL DE 40 45 FUZE TEA COMERCIO Y MANDATO 44 DORITOS CATEGORY SUPERMAXI 39 ECUADOR 43 QUICENTRO TELECOMMUNICATIONS 38 25 CITYMALL TGI FRIDAYS SHOPPING CONSUMPTION AND TRADE ECUADOR MUSICALISIMO 37 AUTOMOTIVE 20 6 PATIOTUERCA FOLLOWERS ENTERTAINMENT RED BULL 36 3 COCA COLA BANKING AND FINANCE ALMACENES DE PRATI 35 0 TO 50,000 33 TECHNOLOGY BRAHMA ECUADOR MARATHON 32 SPORTS 14 50,001 TO 100,000 TRANSPORT REEBOK 28 30 27 DESPEGAR ECUADOR KFC 26 SERVICES SWEET & COFFEE ECUADOR ZHUMIR LA GANGA R.C.A. 15 MALL DEL SOL 100,001 TO 175,000 ECUADOR 16 EXTRACTIVE 19 23 PILSENER MC DONALD'S CLUB ECUADOR PREMIUM INFLUENCE RATE ECUADOR 175,001 TO 200,000 + INFLUENCE INFLUENCE OVER 200,000 - INFLUENCE Produced by TOP 50 MAP OF POWER TOP 10 BY CATEGORIES RANKING POLITICAL LEADERS JOURNALISTS INFLUENCE INFLUENCE OF MOST POSITION NAME FOLLOWERS RATE POSITION NAME FOLLOWERS RATE 1 Rafael Correa 1’758,599 82.2 2 Roberto Bonafont 320,040 63.2 INFLUENTIAL 3 Carlos Vera 230,924 56.1 20 Estéfani Espín 507,749 38 4 Mauricio Rodas 111,749 50.8 21 Andrés Guschmer 427,207 37.8 PEOPLE 5 Jorge Glas Espinel 117,125 49.6 24 Tania Tinoco 215,138 37.5 10 Jaime Nebot 271,296 44.3 31 Emilio Palacio 29,787 35.3 ECUADOR, 2014 13 José Serrano Salgado 299,033 42.8 32 Jaime Macías Alarcón 109,000 35 Por tercer año consecutivo, 14 Guillermo Lasso 154,959 42.1 34 Diego Arcos 305,584 33.6 d+i LLORENTE & CUENCA lanza el 17 Viviana Bonilla 160,901 40.6 35 Beto Alfaro Moreno 221,752 33.4 Mapa de Poder - TOP 50 Influyentes 18 Jimmy Jairala 76,762 39.4 36 Carlos V. Morales 276,139 33 en la Red del Perú que acompaña a la tradicional Encuesta de Poder del 19 Fernando Alvarado 73,387 38.4 56 Xavier Bonilla 25,661 31.3 mensual Perú Económico. El estudio nos muestra la evolución del MANAGERS ARTISTS TOP 50 influyentes en la Red del Perú, INFLUENCE INFLUENCE donde los directivos y empresarios, a POSITION NAME FOLLOWERS RATE POSITION NAME FOLLOWERS RATE pesar de tener un tímido avance de 125 Esteban Paz 30,441 26 26 Flor María Palomeque 375,272 36.9 posiciones en 2014, siguen consiguiendo menores cuotas de 137 Blasco Peñaherrera 7,415 25.2 28 Juan Fernando Velasco 700,571 36.6 influencia y poder online con respecto 160 Isabel Noboa 4,898 24.4 30 Martín Galarza (AU-D) 229,000 35.8 a la influencia percibida que mide la 229 Jorge Yunda Machado 68,215 21.6 48 David Reinoso 447,971 32.2 Encuesta de Poder, debido a su baja actividad en redes y la ausencia de 232 Joyce Ginatta 2,497 21.2 50 Daniel Betancourth 256,764 32.1 una identidad digital bien planificada 245 Luis Noboa Ycaza 132,719 21.2 54 Mirella Cessa 191,730 31.6 e implementada. 353 Roque Sevilla 2,291 17.74 57 Pamela Cortés 369,065 31.3 377 Carlos Pérez Barriga 4,998 15.7 83 Hugo Idrovo 4,940 28.8 431 Alexis Arellano 1,311 14.2 84 Fausto Miño 202,856 28.8 451 Christian Del Alcazar 3,576 13.98 90 Sergio Sacoto Arias 52,184 28.2 ATHLETES SHOW BUSINESS PEOPLE INFLUENCE INFLUENCE POSITION NAME FOLLOWERS RATE POSITION NAME FOLLOWERS RATE 6 Jeerson Montero 664,199 48.6 7 Doménica Saporiti 757,891 46.8 11 Felipe Caicedo 605,219 43.8 8 Michela Pincay 479,988 46.6 29 Segundo Castillo 174,377 36.2 9 María Teresa Guerrero 930,019 44.4 45 Cristhian Noboa 476,473 32.2 12 Sofía Caiche Romero 552,986 43 46 Jore Guerrón 31,177 32.2 15 Jorge Heredia 332,325 42 55 Máximo Banguera 113,433 31.4 16 Jonathan Estrada 288,213 40.8 77 Fidel Martínez 161,292 29.2 22 Adriana Sánchez 400,974 37.8 93 Arana Cristian 24,290 28 23 Gaby Pazmiño 149,278 37.7 108 Iván Kaviedez 22,574 26.8 27 Carolina Jaume 654,511 36.6 117 Félix Borja 32,435 26.3 33 Roberto Manrique 113,340 33.6 Produced by MEDIA PUBLIC INSTITUTIONS INFLUENCE INFLUENCE POSITION NAME FOLLOWERS RATE POSITION NAME FOLLOWERS RATE 1 Ecuavisa 1045,937 89.4 1 Presidencia de la República del Ecuador 746,728 72.8 2 El Universo 617,076 83.2 2 Ministerio del Interior 181,638 55.3 3 El Comercio 426,393 76.9 3 Vicepresidencia de la República del Ecuador 61,360 54.0 4 Teleamazonas 881,906 74.6 4 Ministerio de Educación 224,824 47.8 5 Tc Televisión 544,947 72.9 5 Ministerio de Inclusión Económica y Social 60,594 47.0 6 El Telégrafo 171,867 70.0 6 Ministerio del Deporte 94,847 47.0 7 El Ciudadano 98,406 60.8 7 Ministerio de Relaciones Exteriores y Movilidad Humana 82,558 47.0 8 Vistazo 168,944 57.8 8 Secretaría Nacional de Gestión de la Política 63,865 44.8 9 Radio Pública Ecuador 87,117 54.6 9 Ministerio de Defensa Nacional 57,896 44.8 10 La Hora 146,750 53.6 10 Secretaría Nacional de Comunicación 108,223 44.0 COMPANIES AND BRANDS UNIVERSITIES INFLUENCE INFLUENCE POSITION NAME FOLLOWERS RATE POSITION NAME FOLLOWERS RATE 1 Movistar Ecuador (Otecel) 238,157 49.4 1 Universidad Cat. de Sgo. de Guayaquil 22,276 48.2 2 Claro Ecuador (Conecel) 269,000 49.0 2 Universidad San Francisco de Quito 62,471 47.4 3 Marathon Sports 75,525 47.1 3 Escuela Sup. Politécnica del Litoral 19,174 45.2 4 Chevrolet Ecuador 12,312 40.0 4 FLACSO 15,871 44.2 5 Cinemark del Ecuador 37,013 37.4 5 Univ. de Especialidades Espíritu Santo 16,561 41.6 6 Coca Cola 57,592 35.0 6 Universidad Técnica Particular de Loja 19,141 41.3 7 Banco de Guayaquil 36,444 34.6 7 Universidad de Las Americas 25,634 38.2 8 Samsung Mobile Ecuador 48,850 33.3 8 Universidad de Cuenca 6,585 36.8 9 EP Tame 4,510 33.2 9 Universidad del Azuay 8,924 33.4 10 Corporacion Nacional de Telecomunicaciones (CNT) 56,500 32.8 10 Universidad Estatal de Milagro 2,622 33.4 GENERAL CONCLUSIONS Unlike his Peruvian counterpart, who ranks 37 in the Power Map of Peru, Rafael Correa wins for the drop both in her category and in the general ranking is also noteworthy. She dropped from first to second year in a row, he ranks first with an influence rate of 82.2, seven points higher than the third in the ‘Show Business People’ category and from third to ninth in the general ranking of the previous year and he registered 36% more followers. Map of Power. Another peculiar fact found out in the raking of influential people is the emergence of new actors ‘Political Leaders’ and ‘Journalists’ rank second and third, with 22% and 18% respectively. such as Mauricio Rodas and Vice-President Jorge Glass among the top 10, ranking fourth and fifth respectively. The only journalists included in the TOP 50 of this study are sports journalists and news anchors, while there is an absence of journalists specialized in general issues, politics or business enterprise The second place has changed.