Retail and Leisure Study Final Report On behalf of South Hams and West Devon Council Project Ref: 29332 | Final Report | Date: February 2017 Office Address: 16 Brewhouse Yard, Clerkenwell, London EC1V 4LJ T: +44 (0)207 566 8600 E: [email protected] Retail and Leisure Study Final report Document Control Sheet Project Name: South Hams & West Devon Retail & Leisure Study Project Ref: 29332 Report Title: Retail & Leisure Study Doc Ref: Final Report Date: 10/02/17 Name Position Signature Date Tom Marshall Planner TM 10/02/17 Ed Salter Senior Consultant ES 10/02/17 Prepared by: Emily Brooker Graduate Planner EB 10/02/17 Francesca Senior Planner FR 10/02/17 Rowson Reviewed by: Peter Keenan Senior Associate PK 10/02/17 Approved by: Peter Keenan Senior Associate PK 10/02/17 For and on behalf of Peter Brett Associates LLP Revision Date Description Prepared Reviewed Approved A 26/01/17 Draft for client review EB/FR PK PK B 10/02/17 Final EB/FR PK PK This report has been prepared by Peter Brett Associates LLP (‘PBA’) on behalf of its client to whom this report is addressed (‘Client’) in connection with the project described in this report and takes into account the Client's particular instructions and requirements. This report was prepared in accordance with the professional services appointment under which PBA was appointed by its Client. This report is not intended for and should not be relied on by any third party (i.e. parties other than the Client). PBA accepts no duty or responsibility (including in negligence) to any party other than the Client and disclaims all liability of any nature whatsoever to any such party in respect of this report. © Peter Brett Associates LLP 2016 J:\London Planning\29332 South Hams and Devon ii Retail Study (PK)\4B. Reports\Drafts\Revised report sent to client 100217\South Hams and West Devon Retail Study Draft Master revised 100217.docx Retail and Leisure Study Final report Contents 1 Introduction ................................................................................................................................. 1 2 Planning policy context .............................................................................................................. 5 2.1 Introduction .................................................................................................................... 5 2.2 Emerging development plan .......................................................................................... 5 2.3 National policy and guidance ........................................................................................ 5 2.4 Changes to permitted development rights .................................................................... 7 2.5 Key findings ................................................................................................................... 8 3 Market signals and economic trends ........................................................................................ 9 3.1 Introduction .................................................................................................................... 9 3.2 Market signals ............................................................................................................... 9 3.3 Economic trends .......................................................................................................... 13 3.4 Key findings ................................................................................................................. 17 4 South Hams: hierarchy of centres ........................................................................................... 18 4.1 Introduction .................................................................................................................. 18 4.2 Ivybridge ...................................................................................................................... 19 4.3 Totnes .......................................................................................................................... 24 4.4 Kingsbridge .................................................................................................................. 29 4.5 Dartmouth .................................................................................................................... 35 4.6 Local centres ............................................................................................................... 40 4.7 Out of centre ................................................................................................................ 42 4.8 Property agent consultation ......................................................................................... 43 4.9 Key findings ................................................................................................................. 44 5 West Devon: hierarchy of centres ........................................................................................... 45 5.1 Introduction .................................................................................................................. 45 5.2 Okehampton ................................................................................................................ 45 5.3 Tavistock ..................................................................................................................... 51 5.4 Local centres ............................................................................................................... 58 5.5 Out of centre ................................................................................................................ 59 5.6 Key findings ................................................................................................................. 61 6 Spending patterns ..................................................................................................................... 62 6.1 Introduction .................................................................................................................. 62 6.2 Study area and survey base ........................................................................................ 62 6.3 Population and expenditure growth ............................................................................. 63 6.4 Spending patterns ....................................................................................................... 65 6.5 Key findings ................................................................................................................. 69 7 Quantitative retail need ............................................................................................................ 70 7.1 Introduction .................................................................................................................. 70 7.2 Claims on expenditure growth ..................................................................................... 70 J:\London Planning\29332 South Hams and Devon iii Retail Study (PK)\4B. Reports\Drafts\Revised report sent to client 100217\South Hams and West Devon Retail Study Draft Master revised 100217.docx Retail and Leisure Study Final report 7.3 Trading performance and tourism expenditure ........................................................... 72 7.4 Quantitative need ........................................................................................................ 73 7.5 Key findings ................................................................................................................. 77 8 Qualitative retail need ............................................................................................................... 78 8.1 Introduction .................................................................................................................. 78 8.2 South Hams District Council ........................................................................................ 78 8.3 West Devon Borough Council ..................................................................................... 83 8.4 Key findings ................................................................................................................. 86 9 Commercial leisure ................................................................................................................... 87 9.1 Introduction .................................................................................................................. 87 9.2 Growth in expenditure ................................................................................................. 87 9.3 Survey results .............................................................................................................. 88 9.4 Food and beverage ..................................................................................................... 89 9.5 Cinemas ...................................................................................................................... 90 9.6 Games of chance ........................................................................................................ 92 9.7 Health and fitness ........................................................................................................ 92 9.8 Family entertainment ................................................................................................... 95 9.9 Key findings ................................................................................................................. 96 10 Recommendations ...................................................................................................................