
Report SIAL China 2007 China’s largest and leading international exhibition for the food & beverage trade Don’t miss your next appointment with business in China! SIAL China 2008 May 14-16, 2008, SNIEC EXPOSIUM SHANGHAI OFFICE DONGYI BUILDING, ROOM 301, 88 CHANGSHU ROAD 200040 SHANGHAI - CHINA TEL : +86 - 21 62 49 20 28 FAX : +86 - 21 62 49 34 14 General Information Show Name: SIAL China co-located with Packtech & Foodtech Date: May 10-12, 2007 Venue: Shanghai New International Expo Centre (SNIEC) Next show date / venue: May 14-16, 2008, SNIEC Organizer: Exposium Co-organizer: China Commerce Development Center (CCDC) EXPOSIUM SHANGHAI OFFICE DONGYI BUILDING, ROOM 301, 88 CHANGSHU ROAD 200040 SHANGHAI - CHINA TEL : +86 - 21 62 49 20 28 FAX : +86 - 21 62 49 34 14 PRESS RELEASE SIAL China 2007 is a sell-out 8th edition of SIAL China, May 10-12, 2007 SIAL China 2007 facts & figures: 1,097 exhibitors from 62 countries and regions 34,500 m² exhibiting area 22,253 visitors with 15% international visitors 19 new innovative products selected by a team of experts More than 250 journalists coming from China and abroad 220 published articles China’s food and beverage trade show SIAL China 2007 closed on May 12th, 2007 at SNIEC. SIAL China 2007, which has completed its 8th edition this year, has proved again to grow with double-digit numbers regarding the exhibiting surface and the number of participating exhibitors. Once again, the show was more active, more practical and more international: held from May 10 to 12 in Shanghai, the fair hosted 22,253 visitors with 15% foreigners among them. Together, SIAL China and Packtech-Foodtech presented the entire value chain for the food and beverage industry, from ingredients and ready-to-sale products to packaging and processing. The conference program was an additional attraction that saw buyers and sellers attending in great numbers, keen to learn from leading authorities such as consulting companies, media specialists, importers and retailers. SIAL China sincerely thanks all partners and participants for their generous support which contributed decisively to the success of the show. Country of honor Honoring the year of Spain in China and appreciating its rich culinary tradition, the Iberian country has been selected as country of honor at SIAL China 2007. Exposium and the exhibition esteemed the presence of three high government officials for the inauguration of this 8th edition: - Mrs. Elena ESPINOSA MANGANA, Minister of Agriculture, Fisheries and Food of Spain - Mr. Petr GANDALOVIC, Minister of Agriculture of the Czech Republic and - Mr. Fülöp BENEDEK, State Secretary, Ministry of Agriculture and Rural Development of the Republic of Hungary. EXPOSIUM SHANGHAI OFFICE DONGYI BUILDING, ROOM 301, 88 CHANGSHU ROAD 200040 SHANGHAI - CHINA TEL : +86 - 21 62 49 20 28 FAX : +86 - 21 62 49 34 14 Pavilions & Key Accounts The top 6 of foreign national pavilions regarding their exhibiting space were: France, Spain, Italy, USA, South Africa and Mexico, with an incredible 94%-increase for Spain. SIAL China counted the participation of 11 internationally renowned key accounts and of 8 Chinese leaders in the dairy industry at the 2007 edition: Andros, Brown Forman (Fetzer Wines), Budweiser, Carrefour, Diageo, Les Grands Chais de France (LGCF), Madrange, Metro, Nordmilch, Torres, United Spirits, Mengniu, Yili, Bright Dairy and Food, YinQiao group, Yayo, Yashili Group, Panda Dairy Products and Flying Crane Dairy. This year’s event also compromised all of China with exhibitors coming from 29 of the 31 Chinese provinces on the mainland. For the very first time, Tibet Autonomous Region took part in SIAL China. Exposium is satisfied with a 40%-increase of the exhibiting surface and the number of exhibitors in the national area. Regional Pavilions Six Chinese provinces attended SIAL China with an individual pavilion: Shandong, Zhejiang, the city of Zhengzhou (Henan), Ningxia, Yunnan and and the city of Beijing. The pavilion of Shandong province – a region well-known for its agricultural products abroad– listed 60 direct exhibitors on 600sqm and presented the region’s specialties such as seafood, peanuts, garlic, fruit and vegetables etc. Ningxia province came for the first time with a pavilion to SIAL China so as to present a large selection of prepared products based on wolfberry, highly appreciated by the Asian consumers. Special Zones This year, SIAL China presented for the first time five special zones: Wines & Spirits, Sweets and Snack Food, Dairy Products, Tea & Coffee and Canned Food. Focus on Wine With more than 15% of the exhibitors in the Wine & Spirits business, SIAL China registered a 5%- increase in the number of exhibitors, reaching a total of 123 participants from 16 countries, mainly from France, Spain, Italy, the USA, Germany and Chili. Besides the international participants, 52 Chinese Wine & Spirits exhibitors showcased their products in the national section of SIAL China, representing a 150%-increase compared to 2006. Numerous key accounts from this product-category came to SIAL China 2007: Ackermann Rémy Pannier, Val d’Orbieu, Les Grands Chais de France, Pannon Tokay Vineyard, United Spirits, Diageo, Brown Forman (Fetzer Wines) and Les Vignerons de Carthage. EXPOSIUM SHANGHAI OFFICE DONGYI BUILDING, ROOM 301, 88 CHANGSHU ROAD 200040 SHANGHAI - CHINA TEL : +86 - 21 62 49 20 28 FAX : +86 - 21 62 49 34 14 Exhibitors The Asian market represented in average 24% of the exhibitors’ export-turnover while the Chinese market stood for 19% of their export-turnover and they expect a 117%-growth in the next five years. 84% of the participating exhibitors aimed to find new commercial contacts in China, while the second most important objective was to find distributors and agents (60%), followed by the goal of developing and enhancing existing contacts (37%) and finding new commercial contact in Asia, outside of China (19%). Exposium is proud to register a continuous growth in the exhibitors’ satisfaction: 88% of the international exhibitors and 73% of the national exhibitors declared to be very satisfied with this year’s organization compared to 84% in 2006. 61% of the exhibitors announced already their intention to participate in 2008 versus 53% in 2006. Exhibitors by origin South America Asia & Oceania 5% Nor th Am e r ica 8% 4% Africa China 3% 49% Middle East 2% Europe 29% EXPOSIUM SHANGHAI OFFICE DONGYI BUILDING, ROOM 301, 88 CHANGSHU ROAD 200040 SHANGHAI - CHINA TEL : +86 - 21 62 49 20 28 FAX : +86 - 21 62 49 34 14 Exhibitors Exhibitors by product category Fresh Meat & Offal Food Ingredients 5% Fr e s h Fr uits & 3% vegetables, Dried Information Dairy Products, Eggs Fr uits Organizations & Others 5% 3% Federations 2% Confectionery 15% 5% Frozen Products 2% Professional Services & Press Tinned & Preserved 4% Products 2% Non-Alcoholic Beverages Diet Products, 8% Children's Food & Wine, Spirits & Grocery products Health Food Alcoholic Beverages (incl. Pasta & Pulses) 19% 2% 25% EXPOSIUM SHANGHAI OFFICE DONGYI BUILDING, ROOM 301, 88 CHANGSHU ROAD 200040 SHANGHAI - CHINA TEL : +86 - 21 62 49 20 28 FAX : +86 - 21 62 49 34 14 Visitors SIAL China has welcomed 22 253 visitors from 87 countries with 15% international visitors (3 338 persons) and an 8%-increase compared to last year. With 47% of the international visitors, Asia was by far the best represented continent. Among the Chinese visitors, 61% came from Shanghai. The other best represented Chinese-speaking regions were the cities of Beijing, Hangzhou and Suzhou as well as the region of Guangdong for continental China but also Hong Kong and Taiwan. Chinese visitors came from all 32 provinces of the country. Chinese visitors by origin South-West Nor th China Central China China 16% 3% 5% Nor t-Eas t China South China 6% 12% North-West China 2% East China 56% International visitors by origin Middle East Africa 3% 2% The Americas 13% Eu r o p e 31% Asia (incl. Australia & NZ) 51% EXPOSIUM SHANGHAI OFFICE DONGYI BUILDING, ROOM 301, 88 CHANGSHU ROAD 200040 SHANGHAI - CHINA TEL : +86 - 21 62 49 20 28 FAX : +86 - 21 62 49 34 14 Visitors by activity Services 16% Retailers, F&B Industry, distributors, Processing wholesalers 15% 49% Hotels & Restaurants 9% Import / Export 11% EXPOSIUM SHANGHAI OFFICE DONGYI BUILDING, ROOM 301, 88 CHANGSHU ROAD 200040 SHANGHAI - CHINA TEL : +86 - 21 62 49 20 28 FAX : +86 - 21 62 49 34 14 Partners With long-term partners like Carrefour, Metro and Lianhua, SIAL China presented the largest national and international wholesalers and distributors of the country. For the first time SIAL China organized buyers’ meetings with Gourmedis, an importer specializing in gourmet food. Thanks to 376 Buyers’ Meetings numerous products of SIAL China exhibitors will find their way to the Chinese consumer and make the product range of the super- and hypermarkets more varied. Events In tandem with the ever growing show went a series of events which encompassed conferences and seminars led by market experts and professionals as well as culinary demonstrations and competitions. China Wine & Spirits Competition, 8th edition The China Wine & Spirits Competition entered its 8th year and belongs today to the standard events of the show with a wide-spread reputation. Giving participants the opportunity to boost their communications towards wine and spirits trade professionals in Asia, the competition attracted again wine producers of all calibers. 300 competing samples, tasted by 18 esteemed professional judges with one third of them being Chinese professionals. 109 medals (29 gold medals and 80 silver medals) were awarded to winemakers from 16 countries to close the judging phase of the event. The most coveted honor, the golden medal was respectively given to following exhibiting participants: Château de Braude, Bordeaux from France, red wine, 2004 Tridestilada Special, Gin Rives from Spain, spirit Vodka "ISTOK Original de Luxe" from Russia, 2006 Pinot Noir Eiswein Flonheimer Binger Berg, liquor wine from Germany, 2005 For the first time, Chinese rice wine -also called yellow wine- was tested and five competitors were rewarded with a golden medal.
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