Akash Radio Leeds community radio licence application form 1. Station Name Guidance Notes What is the proposed station name? This is the name you expect to use to identify the station on air. Akash Radio Leeds 2. Community to be served Guidance Notes Define the community or communities you are It is a legislative requirement that a service is intended proposing to serve. Drawing from various sources of primarily to serve one or more communities (whether or data (e.g. from the Office of Population, Census and not it also serves other members of the public) and we Survey) and in relation to your proposed coverage need to understand who comprises that community or area, please determine the size of the population communities. The target community will also be concerned and the make-up of the population as a specified in the licence, if this application is successful. whole, along with any relevant socio-economic The legislation defines a ‘community’ as: people who live information that would support your application. or work or undergo education or training in a particular (Please tell us the sources of the information you area or locality, or people who have one or more provide.) interests or characteristics in common. Answer in fewer than 300 words: Akash Radio Leeds will cater for the Punjabi speaking communities, including different nationalities and people of all ages. The target group will be mainly Sikhs but would also include Hindus, Hindu Bengalis and a significant number of Punjabi speaking Muslim community who have settled here from the state of „Punjab‟ that incorporates in both countries, the West Punjab in Pakistan and East Punjab in India. Akash Radio Leeds will build on the previous eight years experience, as an RSL radio and subsequently was granted AM License, No. CR100143, to operate permanently since August 2015. Akash Radio aims to encourage, promote develop and raise awareness of Punjabi language and culture through the provision of a regular community broadcasting service and provide access to the community to facilities for learning, education, production and promoting cultural events. (Akash Radio Leeds will be the First Punjabi Radio in the North) As of the 2011 UK census, the Metropolitan District of Leeds had a total population of 751,500. The minority ethnic populations representing just under 17.4% of the total population, of which 7.7% Asian (2.1% Indian, 3.0% Pakistani, 0.6% Bangladeshi, 0.8% Chinese, 1.2% Other Asians, 0.5% White Asians). (Source Leeds City Council 2011 Census Report) The Indian population of 2.1% is made up of mainly Sikhs with a small number of Hindus and Hindu Bengalis. It is estimated that the population of Sikhs in the District of Leeds is about 15,000 spread across the city but mainly reside in the inner city areas of Chapeltown & Harehills, Chapel Allerton, Moortown, Hyde Park, Carr Manors, Tong Road, Armley, Holbeck and Beeston areas. These areas are in the most deprived wards of the city and suffer from multiple deprivation and social exclusion, reflected in high levels of unemployment and crime poor health and bad housing and well within the 5% most deprived wards nationally. (Source Leeds City Council – SRB). 3. Proposed area Guidance Notes What is the area you propose to serve? Although we believe it is helpful to set guidance that frequency availability may often limit transmission powers to around 25 watts and the coverage radius to around 5km, we are adopting a more flexible approach and will consider applications for wider areas where applicants can demonstrate that the proposed coverage area will better serve the target community, and where it is technically possible. https://www.ofcom.org.uk/__data/assets/pdf_file/0020/10 1459/community-radio-future-licensing-technical-policy- statement.pdf Akash Radio Leeds community radio licence application form Chapeltown & Harehills, Chapel Allerton, Moortown, Hyde Park, Carr Manors, Tong Road, Armley, Holbeck and Beeston areas. These areas are mainly in the inner city areas of Leeds which lacks facilities for enhancing the skills and gaining experiences in communications, building self-esteem and confidence. Programmes and programme output: Definitions: Studio location: The studio from which the service will be broadcast should be located within the licensed area. Locally-produced: Locally-produced output is output made and broadcast from within the service’s licensed coverage area. (It is anticipated that most stations will produce the bulk of their output themselves, in the locality. However, for some target communities it may be appropriate for fairly high levels of output to originate from outside the licensed area.) Live output: is that which is produced by a presenter in the studio at the time of broadcast. (The amount of live output may vary between different services depending on the needs or expectations of the target community.) Original output: output that is first produced for and transmitted by the service, and excludes output that was transmitted elsewhere before. Original output can be live or voice-tracked. Repeat broadcasts of original output do not count towards the minimum requirement. Peak time: it may be helpful to state what material will be broadcast in ‘peak time’. If you do, please say what you consider peak time to be for your target community (this may vary from station to station). Automated output/voice-tracked material: most stations will carry automated output at some time. The amount of automated or voice-tracked material does not need to be specified in the Key Commitments. Sustaining service/third party produced material: if you intend to broadcast material produced by a different organisation please state what it is and how much (per day or week as appropriate). 4. Programming output Guidance Notes Please fill-in all three questions below The law requires applicants to state their proposals for Question A asks you to describe your programme providing a service that would: service. (i) cater for the tastes and interests of members of its Question B relates to how your output will serve the target community or communities (or for any tastes and interests of your target community. particular tastes and interests in those communities); Question C is about how your service will broaden (ii) broaden the range of programmes available on non- the range of local (non-BBC) services available in BBC local services (commercial and community your area. stations) to members of the relevant community or communities; Later in this form you will be asked to draft your own „key commitments‟. This will form the basis of your (iii) broaden the overall range of such non-BBC local licence and is what Ofcom will judge you against. It services provided in the area concerned; and should include a summary of your proposed (iv) have a distinct nature, or provide distinct content, programme output as set out below and reflect your from any non-BBC local services with which it would commitment to cater for relevant tastes and interests, overlap. to broaden the range of relevant programmes and Ofcom is required to consider the extent to which an services and to provide a service with a distinct applicant’s proposals will cater for the tastes and nature and content as set out in the Guidance Notes interests of members of its target community or in the column opposite. communities. Ofcom is also required to consider the extent to which proposals for a community radio station would broaden the range of programmes available by way of non-BBC local services (both commercial and community stations) in the area concerned (especially, the extent to which a proposed service would have a distinct nature or provide distinct content from any overlapping non-BBC local services). The information given here should be more detailed than what you set out in your draft key commitments (later in this form), and will help us gain a fuller understanding of how you will serve your target community and what the station will sound like. 1 Akash Radio Leeds community radio licence application form 4. Programming output A: Please tell us about your programme service. The following questions may help you describe your programme service (but should only be used as a guide): What will the service sound like? What music will you play? What are the main speech elements of the service and how will the social gain/community benefits you propose be reflected on-air? What is the likely music to speech ratio? Will this vary at different times of the day or week (or year)? Do you intend to broadcast live output? If so when and how much do you propose to do? Will you broadcast in languages other than English (what languages and how much)? Will your output be original i.e. specifically produced for your service? Will it be locally produced? Do you intend to repeat material? Answer in fewer than 1,000 words: Akash Radio Leeds will predominantly cater for the tastes and interest of the Punjabi speaking communities living in the inner-city areas of Leeds, mainly Sikhs and include Hindus, Hindu Bengalis but also Punjabi speaking Muslims. The feedback received from the community on our radio programmes whilst running the service under RSL and through a partition submitted by over 800 members of the targeted communities which had established the need for a regular and permanent broadcasting radio station resulted in grant of permanent service through AM waveband. This has proved to be very successful in the short duration since Aug2015.. The programming will be distinctly in Punjabi with some Hindi and English (for younger generation), both in the music mix and the main language used by on-air presenters.