.SHOOTONLINE.COM NOVEMBER 30, 2010 • $7.00 • WWW 2010 • $7.00 NOVEMBER 30, th Anniversary Issue 50 Since 1960 “The 9000PL takes impossible lighting and gets amazing images–very smooth, very fi lmic. And it’s easy to just pick up and shoulder. For my next project, I want this camera.” –Francis Kenny, ASC SRW-9000PL digital motion picture camcorder Bring it on. Bring on the pyro, the high noon exteriors, the shadows six stops below key. Sony’s SRW-9000PL takes on the most challenging assignments. And shines. The PL mount welcomes your 35mm motion picture lenses. S-Gamut extends your color palette while S-LOG gamma preserves your vision from velvety blacks to piercing specular highlights. And the HDCAM-SR™ 4:4:4 image is not afraid of color grading. Or green screen. Or VFX. You bring the challenge. We’ll bring the camera: the new 9000PL. Visit sony.com/digitalcinematography for the full story. © 2010 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Features and specifi cations are subject to change without notice. Sony, CineAlta, HDCAM-SR, XDCAM, “make.believe” and their respective logos are trademarks of Sony. 5992-High_End_Shoot_Nov30_P4CB.indd 1 11/17/10 9:29 PM www.shootonline.com By The Decade: A Stroll Down Memory Lane page 33 THE LEADING PUBLICATION FOR COMMERCIAL, BRANDED CONTENT & ENTERTAINMENT PRODUCTION November 30, 2010 $7.00 Industry Reflections, Recollections On the occasion of its 50th Anniversa- ry, SHOOT sought out feedback from 6 Future Speak a cross-section of the business regard- Prognostication is a perilous path yet ing what changes in the industry they some fearless industry visionaries offer Welcome to SHOOT’s liked and why, disliked and why, what insights into what might be in store. led them to careers in advertising/ filmmaking to begin with, what their 50th Anniversary Issue most pressing concerns are for the fu- ture, what personal and professional remembrances stand out for them, as Join Our “Then, Now & Looking Ahead” Celebration well as reflections on their relationship with SHOOT over the years. On The Pages That Follow Among the agency artisans shar- ing their thoughts on some or all of the above areas were: Bill Davenport, EP, Wieden+Kennedy Entertainment; 23 POVs On Past & Present Cindy Fluitt, director of broadcast pro- Perspectives on where we’ve been, duction, Goodby, Silverstein & Part- where we are, and lessons learned ners; Kevin Moehlenkamp, CCO, Hill during that passage of time. Holliday; Tor Myhren, CCO, Grey N.Y.; Richard O’Neill, executive director of integrated production, TBWA\Chiat\ Day, L.A.; David Rolfe, partner/direc- tor of integrated production, Crispin Porter+Bogusky; and Doug Scott, president, OgilvyEntertainment. Respondents from the production house and editorial communities in- cluded: Kerstin Emhoff, EP/co-found- er, PRETTYBIRD; Stephen Orent, 47 Mentorship managing partner, Station Film; Mi- A mix of execs and creative artisans chael Porte, owner, The Field/Nth reflects on those who influenced and Degree Creative Group; and Michelle helped to shape their careers. Burke, managing director, Cut+Run. Check out their feedback begin- Spawning Grounds ning on page 60. Companies that have made a lasting impact by developing talent and new ways of doing business. A Sense Of Organization: Group Leader Perspectives See page 53 Heads of and high-ranking officials professional mentorship, and their lander of the Directors Guild of Amer- ers; Steven Poster, ASC, of the Interna- from assorted industry trade asso- relationships with SHOOT in a broad- ica; Dawn Hudson of Film Indepen- tional Cinematographers Guild; John ciations, unions, and such organiza- based survey. dent; John Jonhston of the New York Shaffner of the Academy of Television tions as the Academy of Television Among the respondents for Production Alliance; Bob Liodice of Arts and Sciences; Leon Silverman of Art and Sciences, Film Independent, SHOOT’s 50th Anniversary overview the Association of National Advertis- the Hollywood Post Alliance; Joana The Independent Filmmaker Project of the organizational landscape were: ters; Matt Miller of the Association of Vicente of the Independent Film- and The One Club reflected on their Michael Goi, ASC, of the American Independent Commercial Producers; maker Project; and Mary Warlick of group’s major achievements, their Society of Cinematographers; Nancy Burke Moody of the Association of In- The One Club. current agendas, the most pressing Hill of the 4A’s (American Association dependent Creative Editors; Liz Myers A sampling of their feedback gets questions for the future, personal and of Advertising Agencies); Russell Hol- of the Association of Music Produc- started on page 64. > OR3+>0+E One number worldwide for all your production needs 888.960.FILM Serving more productions at more locations! /O33Y>OO+ 73AYA =0STA 4A5/ATTA5 )EAC/ )ATO5 RO<.E +ETRO0T AT3A5TA )<+A7EST RALEIGHSTUDIOS.COM WE’RE CYC’D! A Raleigh Entertainment Company Raleigh Studios Atlanta Stage Two with permanent CYC CONGRATULATIONS SHOOT ON 50 YEARS! 50th Anniversary Perspectives Take One By Roberta Griefer The Leading Publication For Commercial, Interactive, Branded Content & Entertainment Production Then & Now November 30, 2010 Volume 51 • Number 9 It is my great plea- with Bob Greenberg, Jon Kamen, tors Showcase—moving it to the DGA best new work, great new talent, www.SHOOTonline.com sure to welcome Ray Lofaro—talk about getting a great Theater in NYC—and broadening our changing business models, discussion you to our 50th An- industry crash course! What I quickly readership base to include entertain- of industry issues and concerns, and EDITORIAL niversary Issue. Most of you know that learned to love about the industry is ment production decision-makers and relevant technology advancements. In Publisher & Editorial Director the publication launched in Decem- the passion that everyone has for their brand marketers. We love what we do, turn, that helps our marketing clients Roberta Griefer Back Stage 203.227.1699 ext. 13 [email protected] ber 1960 as , a newspaper job and their craft. The ‘90s were very we love the industries that we cover, to always have a great environment in covering the theater and commercial good for SHOOT with tremendous we are proud of our past, we embrace which to promote their companies. Editor SHOOT Robert Goldrich production. The disparate sections growth each year. The actors’ strike in the present and we welcome the chal- is more digital than print these 323.960.8035 ext. 6681 [email protected] were read by different audiences, each 2000 was not only a turning point for lenges of the future. This 50th Anni- days but we continue to believe that SHOOT Contributors reading “their” half of the paper every the industry but for as well. versary Issue reflects that spirit. We are there is great value in print for read- Christine Champagne week. In the late ‘80s, original owners Business got tougher and we realized inspired every day by the executives, ers and marketers. If there’s a secret Millie Takaki Ira Eaker and Allen Zwerdling sold to how important it was for SHOOT to get creatives, producers and artisans that to our longevity, it might be that we ADVERTISING BPI (then publishers of Billboard, Hol- online and to be able to show the great we talk to and report on. have always believed that each part of Display Advertisng Inquires lywood Reporter Adweek [email protected] and later ) work we were writing about. However, Thank you to Bob Goldrich, the production process is as important 203.227.1699 ext. 13 who split the newspaper in two in the that realization was not shared by up- SHOOT’s editor and our walking en- as the next, that each segment of the Advertising Production summer of 1990. per management and it became clear cyclopedia of industry knowledge and industry is essential. We are and have Gerald Giannone SHOOT 203.227.1699 ext. 12 [email protected] With publishing experience cover- that needed a more nimble, lore. Thank you to my husband Ger- always been about “connections”— Classified ing entertainment, cable & TV syn- entrepreneurial orientation to better ald Giannone for saying yes to being helping all the segments of the indus- 203.227.1699 ext. 12 [email protected] dication, launching and reposition- serve our readership. So I resigned my partner in the business. try connect with each other. We always SHOOTonline Directory Listings ing trade publications, I was hired as in July 2004, but not before making In 2011 we will be launching addition- keep in mind that we are writing for a 203.227.1699. ext. 11 [email protected] publisher in September 1990 to chart an offer to buy the publication. The al upgrades and new digital products. cross-section of advertising and enter- OFFICES a course for the future. I loved meet- ownership called six weeks later and Special thanks to production manager tainment industry segments and titles. Maine Offi c ing the industry, working with a great we began a five-month negotiation Mike Morgera who handles all print & Thank you to our readers, our ad- 256 Post Road East #206 Westport, CT 06880 USA staff, fine-tuning our editorial mission that closed on December 31, 2004. digital production. I’d like to thank all vertisers and our event sponsors for 203.227.1699 Fax: 203.227.2787 and upgrading business and publish- We’ve been very busy since our in- the talented people who worked for us your continued support. We wish you West ing operations. In 1990 our logo was dependence day on Jan. 1, 2005, first over the years, making their mark dur- continued success in your careers, and 650 N. Bronson Avenue, Suite B140 Back Stage/SHOOT and for several developing the SHOOTonline web- ing their time at SHOOT.