8 5X11 Newsletter Certipur-US.Indd

8 5X11 Newsletter Certipur-US.Indd

Tools You Can Use to Promote Products Containing CertiPUR-US® Certifi ed Foam Foams that Feel Good and You Can Feel Good About Selling www.certipur.us Your Guide to the CertiPUR-US® Foam Certifi cation Program Turn consumer demand for certi ed foam into sales If you sell mattresses, bedding products or upholstered p Embed one of our short furniture containing CertiPUR-US® certifi ed fl exible introductory videos on your polyurethane foam, you can register with the program (it’s website, or use at point-of- free) and get listed in the consumer section of our website purchase. View and fi nd links at (also free). This is the place consumers are checking before certipur.us/tools. they buy! Go to certipur.us/register. The CertiPUR-US® name p and logo are trademarked and can only be used by registered Display the CertiPUR-US® logo prominently, but only in companies – so even if you are selling brands already listed on association with products containing certifi ed foam. our website, if you want to use our name or logo to promote Once you’re registered with the program, that brand, you need to register! we can send you camera-ready logo art fi les. p Remember the three most important CertiPUR-US® Terms p of Use Manual rules: Download free handouts, FAQs Registered trademark symbol and order low-cost hangtags and Dash 1. Spell CertiPUR-US® brochures at certipur.us/tools. correctly. CertiPUR-US® Capital letters p Encourage your RSAs, customer service reps, and 2. Before you print, post, (When typing in MS Word, the registration mark can be found in the “Insert” tab, under the “Symbols” tab and marketing team to earn their CertiPUR-US® Certifi cate of publish, or package sometimes in the “special characters” subgroup.) Knowledge in our new, free, 20-minute online course at anything that includes certipur.us/certifi catecourse. the CertiPUR-US® name or logo, send materials for pre- approval to [email protected]. The approval process is very fast—usually less than two business days. 3. Don’t make false claims! Follow the language used on our website, it’s okay to use verbatim, and use the chart below as a guide: When making claims in connection with the CertiPUR-US® program … … you can say: … you cannot say: CertiPUR-US® certifi ed fl exible polyurethane foams are … The foam is: No chlorofl uorocarbons (CFCs) Chemical-free Made without ozone depleters Made without ozone depleters Performance-tested Safe Made without PBDEs, TDCPP or Durability-tested Non-toxic Made without PBDEs, TDCPP or TCEP (“Tris”) fl ame retardants TCEP (“Tris”) fl ame retardants No fl ame retardants/Free Emissions-tested of FRs, etc. Made without mercury, lead Content-tested Made without mercury, lead, and other heavy metals and heavy metals Hypoallergenic Analyzed by independent, Environmentally safe* Made without formaldehyde Made without formaldehyde accredited testing laboratories No carcinogens Made without phthalates Meets CertiPUR-US® standards for regulated by the Consumer Soy, agri- or bio-based content, emissions and durability, Made without phthalates regulated by the Consumer Product Safety Commission Renewable* and are analyzed by independent, Product Safety Commission Low VOC (Volatile Organic accredited testing laboratories Recycled* Compound) emissions for Green* indoor air quality (less than Sustainable* Low VOC (Volatile Organic Compound) emissions for indoor 0.5 parts per million) Environmentally friendly* air quality (less than 0.5 parts per million) Eco-friendly* Foams that Feel Good and You Can Feel Good About Selling www.certipur.us Frequently Asked Questions Here are answers to the most common questions we receive. If you still need to reach us, send your question via email to [email protected] and we’ll respond very quickly. Q: What does it mean when I see the CertiPUR-US® seal on a product? A: It means the foam in the bedding or upholstered furniture has been tested to meet CertiPUR-US® rigorous Have questions? standards for emissions, content, performance, and We have answers! durability. Specifi cally, the foam is: o Made without ozone depleters o Made without PBDEs, TDCPP or TCEP (“Tris”) fl ame retardants o Made without mercury, lead and heavy metals o Made without formaldehyde o Made without phthalates regulated by the Consumer Product Safety Commission o Low VOC (Volatile Organic Compound) emissions for indoor air quality (less than 0.5 parts per million) Q: I saw the CertiPUR-US® seal on display in a store, but I do not see this brand listed on your website. their customers who verify that they use CertiPUR-US®- How do I know if it really contains certifi ed foam? certifi ed fl exible polyurethane foam. Check to see if the A: We keep the listings on our website updated weekly. If the company you are considering purchasing from is listed as company you are buying from is promoting its participation a company that sells products containing CertiPUR-US® in the CertiPUR-US® program and it is not listed on our site, certifi ed foam at certipur.us/listings. please send specifi c information to [email protected] and we will follow-up. It could be that the company is misusing Q: Whom do I contact about a problem with one of our logo and its products do not contain certifi ed foam—in your mattresses? which case we will take swift legal action. More likely, the A: We don’t sell mattresses! The CertiPUR-US® program is a company is legitimately using certifi ed foam, but hasn’t not-for-profi t organization that focuses on certifi cation taken the time to take the necessary steps to be registered of fl exible polyurethane foam contained in bedding with the program. That process includes our verifying and upholstered furniture to assure low emissions and they are purchasing foam from one or more of the foam high performance, among other things. For information producers who are part of the CertiPUR-US® program. A concerning a bedding or upholstered furniture product list of those companies meeting our requirements can be you have purchased or a warranty, we recommend you found at certipur.us/listings. contact the manufacturer or retailer directly. Q: A company on the Internet says you certify their Q: You certify foam to be “low” in emissions. I see ads mattresses but I do not see the company listed on that say “no” emissions. Isn’t it better to have “no” your website. Are their mattresses certifi ed? emissions and “no” off gassing? A: We do not certify mattresses, product lines, or companies. A: Unless you are talking about very clean stainless steel, We only certify fl exible polyurethane foam. Our there are few things on this planet that do not “off gas” certifi cation is held by the manufacturer of the fl exible to some extent, including your own body! When you polyurethane foam and use of our seal is conveyed to buy products that carry the CertiPUR-US® seal, you can be confident that the flexible polyurethane foam inside has been rigorously tested by an accredited Get Educated laboratory to meet specific criteria for content and indoor emissions. Certified foams are low VOC (Volatile Organic About Certied Compound) emissions for indoor quality (less than 0.5 parts per million). You can find the details in the complete Foam and Graduate Technical Guidelines available on our website. to Higher Sales Q: I am buying a mattress which contains CertiPUR-US® certified foam, but it was made outside the United States. Is it possible that it contains certified foam? A: Yes. We currently have foam producers participating in the program and offering certified foams from the U.S., Canada, China, Mexico, and Italy. As long as the foam meets our rigorous certification and ongoing re- certification requirements, it can carry our certification. Q: Do companies that certify foams have to re-certify, or is it a one-time certification process? A: Foam producers must go through the complete certification procedure every six months for the first year and then annually thereafter to maintain the certification for each type of foam they want certified. Q: If the foam is certified, does that mean it was made without flame retardants? A: Certified foams are made without certain flame retardants (FRs), but only the manufacturer of the flexible polyurethane product can inform you whether Introducing our New, Free the product is FR-free, since the CertiPUR-US® program 20-minute Certicate Course prohibits only the FRs that have been identified by the Globally Harmonized System (GHS) as substances that Becoming an expert on the CertiPUR-US® foam may cause cancer, may cause genetic defects, or may certication program can help you answer damage fertility or the unborn child (1A, 1B). Currently consumer questions, we prohibit the use of the following FRs, but the list may enhance your change as science and research dictate: credibility and sales o Antimony o potential, and earn a Pentabromodiphenyl ether o Octabromodiphenyl ether personalized certicate o Decabromodiphenyl ether of knowledge. Take the course o Chlorinated phenols (PCP, TeCP) now at certipur.us/CerticateCourse. o Dimethyl Methylphosphonate (DMMP) o Nitrites o Polybrominated Biphenyls (PBB) o Polychlorinated Biphenyls (PCB) o Polychlorinated Terphenyls (PCT) Foams that Feel Good and You o Tri-(2,3-dibromo-propyl)-phosphate (TRIS) o Tris-(aziridinyl)-phosphinoxide (TEPA) Can Feel Good About Selling o Tris-(2-chloroethyl)-phosphate (TCEP) www.certipur.us o Tris-(1,3-dichloro-2-propyl)-phosphate (TDCPP) Q: I am allergic to latex and am having a reaction to a mattress which contains certifi ed foam. Englander American Furniture Manufacturing, Inc. Can it have latex in it? Highland House Furniture A: The CertiPUR-US® program only certifi es fl exible Air Tech FX polyurethane foam for bedding products and Johnson City Bedding Albany Foam and Supply, Inc.

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