View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by DSpace at Tartu University Library Tartu Ülikool Sotsiaalteaduskond Ajakirjanduse ja kommunikatsiooni instituut SAAREMAA PÄEVALEHTEDE TEMAATIKA 21. SAJANDI LÄVEPAKUL (2008/2009) Bakalaureusetöö Koostaja: Sergo Selder Juhendaja: Anu Pallas Tartu 2009 SISUKORD SISSEJUHATUS..................................................................................................................................4 1. PEATÜKK: TEOREETILISED JA EMPIIRILISED LÄHTEKOHAD..........................................7 1.1. Peatükk maakonnaajakirjandusest............................................................................................7 1.2. Peatükk Saaremaa ajakirjandusest............................................................................................9 1.2.1 Esimene ajaleht..................................................................................................................9 1.2.2 Saarlane............................................................................................................................10 1.2.3 Meie Maa..........................................................................................................................11 1.2.4 Oma Saar..........................................................................................................................12 1.2.5 Saare Nädalaleht..............................................................................................................14 2. PEATÜKK. MEETODID...............................................................................................................16 2.1. Sisuanalüüsi metodoloogia.....................................................................................................16 2.1.1 Žanriline liigitus...............................................................................................................17 2.2.2 Temaatiline liigitus...........................................................................................................18 2.2 Lugejaküsitluse metodoloogia.................................................................................................23 3. PEATÜKK: UURIMISTULEMUSED...........................................................................................25 3.1. Üldandmed..............................................................................................................................25 3.2. Uudised...................................................................................................................................26 3.3. Arvamuslood...........................................................................................................................27 3.4. „Lugu”....................................................................................................................................28 3.5. Reportaažid ja intervjuud........................................................................................................30 3.6. Sagedamini esinevad teemad..................................................................................................31 3.7 Küsitlustulemused....................................................................................................................32 3.7.1 Saaremaa uudised.............................................................................................................32 3.7.2 Oma Saar..........................................................................................................................33 3.7.3 Meie Maa.........................................................................................................................34 3.7.4 Lemmikteemad.................................................................................................................35 3.7.5 Kuulutused.......................................................................................................................36 4. PEATÜKK. JUHTUMIVAATLUS.................................................................................................37 4.1 Sündmuste kirjeldus.................................................................................................................37 4.2 Teema olulisus.........................................................................................................................38 4.3 Kuidas lehed teemat esile tõstavad?........................................................................................38 Oma Saar...................................................................................................................................38 Meie Maa..................................................................................................................................40 Üldistusi....................................................................................................................................42 Järgmised päevad......................................................................................................................42 Kokkuvõtvat..............................................................................................................................44 5. PEATÜKK. JÄRELDUSED JA DISKUSSIOON..........................................................................46 2 5.1. Kuulutused..............................................................................................................................46 5.2. Meie Maa................................................................................................................................49 5.3. Oma Saar.................................................................................................................................50 KOKKUVÕTE...................................................................................................................................53 SUMMARY........................................................................................................................................55 Kasutatud kirjandus ja allikad:...........................................................................................................56 LISA 1 Meie Maa ja Oma Saare tiraažid............................................................................................58 LISA 2................................................................................................................................................59 Küsimustik maakonna päevalehtede Meie Maa ja Oma Saar kohta..............................................59 LISA 3 Oma Saare kodeerimistulemused...........................................................................................64 LISA 4 Meie Maa kodeerimistulemused............................................................................................65 LISA 5 Saaremaal ilmunud ajalehed-ajakirjad...................................................................................66 Kuressaare.................................................................................................................................66 Mustjala.....................................................................................................................................67 Pöide..........................................................................................................................................67 Ratla..........................................................................................................................................68 LISA 6................................................................................................................................................69 Intervjuu Oma Saare peatoimetaja Tiina Luksiga 20.05.2009.......................................................69 LISA 7................................................................................................................................................73 Intervjuu Meie Maa toimetaja Heli Salongiga 22.05.2009............................................................73 LISA 8 Tabelid 1 ja 2..........................................................................................................................78 LISA 9 Tabelid 3 ja 4..........................................................................................................................79 LISA 10 Tabelid 5 ja 6........................................................................................................................80 LISA 11 Tabel 7..................................................................................................................................81 LISA 12 Tabelid 9 ja 10......................................................................................................................82 LISA 13 Tabelid 11 ja 12....................................................................................................................83 3 SISSEJUHATUS Käesolev bakalaureusetöö käsitleb Saare maakonna päevalehtede Meie Maa ja Oma Saar temaatikat - milliseid teemasid ning millises vormis omavahel konkureerivad väljaanded leheveergudel avaldavad. Teema on valitud selleks, et selgitada, kas kaks konkureerivat maakonnalehte on temaatikalt pigem sarnased või erinevad, kas teemade valik võib olla põhjuseks, miks üht või teist lehte eelistatakse? Meie Maa ja Oma Saare võrdlemine on huvitav ja oluline sellest aspektist, et Saaremaal on läbi vaba ajakirjanduse ajaloo peaaegu alati eksisteerinud konkurents. Kui eelmise sajandi lõpus õnnestus