WHITLEY FUND FOR NATURE PR DOSSIER 2015 1 Contents Whitley Award Winners………………………………………………………………3-4 PR: Boosting Winners’ Profiles…………………………………………………………5 2015 PR Impact……………………………………………………………..................6-7 Coverage of the Whitley Fund for Nature……………………………..……………..8-13 Coverage of the Awards week (General)……………………………………………14-40 Media coverage by winner: Dino Martins (Whitley Gold Award): People, plants and pollinators: protecting the little things that power the planet…………………………………………………...41-76 Arnaud Desbiez: Giant armadillos as a flagship species for the conservation of tropical scrublands in the Brazilian Cerrado………………………………………………..77-116 Rosamira Guillen: Proyecto Titi: expanding conservation efforts to protect the cotton- top tamarin in northern Colombia……………………………………………….117-161 Panut Hadisiswoyo: Conservation villages: building local capacity for the protection of Sumatran orangutans and their habitat, Indonesia………………………………..162-189 Jayson Ibañez: Preventing further decline of the Philippine eagle on Mindanao Island…………………………………………………………………………….190-197 Inaoyom Imong: Saving Cross River gorilllas through community-based conservation in the Mbe Mountains……………………………………………………………....198-213 Ananda Kumar: Elephant messengers: using innovative communication systems to enable human-elephant coexistence in southern India…………………………....214-268 Pramod Patil: Community conservation of the great Indian bustard in the Thar Desert, India: a landscape level approach……………………………………………...…269-319 WFN Coverage of the Awards…………………………………………………...320-337 Media Coverage of Partnership Funding Winners ……………………………….338-398 2014/15 Media Coverage of Previous Winners…………………………………..399-509 2 2015 Whitley Award Winners WFN celebrates dynamic local conservation leaders working in biodiversity-rich, resource-poor countries through Whitley Awards of £35,000 in project funding over one year. The Awards are the result of a competitive process and are presented by our patron, HRH The Princess Royal, at an annual ceremony in London. Each year WFN also gives a previous winner the prestigious Whitley Gold Award, a funding and profile prize worth up to £50,000, in recognition of their outstanding contribution to conservation. Eight Whitley Awards were given in 2015 with thanks to our donors: Dino Martins *Whitley Gold Award* Winner of the Whitley Gold Award donated by the Friends and Scottish Friends of the Whitley Fund for Nature Arnaud Desbiez Winner of the Whitley Award donated by Garden House School Parents’ Association Rosamira Guillen Winner of the Whitley Award donated by Sarah Chenevix-Trench Panut Hadisiswoyo Winner of the Whitley Award for Conservation in Ape Habitats donated by the Arcus Foundation Jayson Ibañez Winner of the Whitley Award donated by The Shears Foundation in memory of Trevor Shears Inaoyom Imong Winner of the Whitley Award donated by the Garfield Weston Foundation Ananda Kumar Winner of the Whitley Award donated by WWF-UK Pramod Patil Winner of the Whitley Award donated by The William Brake Charitable Trust in memory of William Brake 3 2015 Whitley Award Winners Left to right: Jayson Ibañez (Phillippines), Ananda Kumar (India), Pramod Patil (India), Panut Hadisiswoyo (Indonesia), Arnaud Desbiez (Brazil), Rosamira Guillen (Colombia), Inaoyom Imong (Nigeria), Dino Martins (Kenya). Location Map of 2015 Winner Projects 4 PR: Boosting Winners’ Profiles As well as providing winners with significant financial support, WFN works to accelerate the career paths of Whitley Award recipients by helping them to raise their profile, expand their network and inspire others. Through Boffin Media, we provide winners with professional training for radio, TV and print interviews; whilst also offering speech training with speech coach Caroline Black. This ensures winners can communicate the impact of their work and raise awareness of conservation issues at the local and national level. We also work with a specialist environmental PR agency, Firebird, to secure media coverage for winners both in the UK and in their home countries. Recognised internationally as a highly prestigious prize, receiving the Whitley Award gives winners a platform from which to highlight their work. Winners frequently tell us that the achievement of, and associated media coverage from winning the Award has given them increased access to and more authority with decision-makers, and has led to new funding opportunites. This dossier showcases the PR success of the 2015 Whitley Award winners, Partnership Funding winners and previous winners who have received coverage this year, which has reached audiences numbering several million people. 2015 Whitley Award winners receiving professional media training from Boffin Media trainers; sponsored by HSBC 5 2015 PR Impact PR Coverage Summary*: • 205 items in total • 171 articles online (excluding social media interactions, e.g. comments, likes, retweets) • 14 broadcast features, including TV and radio interviews • 6 items in magazines • 14 items in international newspapers *These figures are based on UK and international coverage tracked by WFN and Firebird PR; without a formal media monitoring service in place they represent a conservative estimate. Not all coverage will be captured, especially internationally, and some audience reach figures are unavailable. Coverage highlights include: BBC Radio 4 Saturday Live (90 minute interview with Gold Award winner Dino Martins) Newsweek (EMEA Circulation: 70,000) Guardian Online (15 million visitors per month) BBC online Mongabay online Geographical online BBC World Service Africa – 2 radio and 2 TV interviews in English and Swahili Kenya Airways Msafiri magazine feature on Dino Martins (Circulation: 300,000) Philippine Star – leading print and digital magazine in The Philippines Times of India online – the third largest newspaper in India Radio Caracol and website - one of the main radio networks in Colombia Liaison with London-based embassies and consulates over PR plans and attendance at the media briefing and Awards Ceremony, as well as winners’ affiliated university, NGO and media PR contacts. Media Attendance on Wednesday 29th April 2015: Pre-awards press conference attendance - 11 journalists Evening Awards Ceremony attendance - 11 journalists 6 Name Media Maria Editha Regalado Philippine Star Marcell Lames Sonshine Media Marcy Mendelson National Geographic News Ray Tang Rex Features Karl Mathiesen The Guardian Chris Fitch Geographical Kate Green Alpha Press Jessamy Calkin Telegraph Magazine Yasmin White Icon Films Hannah Flint Mail on Sunday Zeynita Gibbons Antora News Agency Tim Herbert National Geographic Kids Dr Amy-Jane Beer BBC Wildlife magazine Stephen Hull Huffington Post Mercedes Osma Columbian Embassy Press Office Richard Addis Newsweek Bunmi Akpata-Ohohe Africa Today Magazine – UK 7 COVERAGE OF THE WHITLEY FUND FOR NATURE General Print.......................................................................................................................................9 Websites.......................................................................................................................10-13 8 Print Newsweek – Business Magazine 10th July 2015 and 17th July 2015 Circulation of 70,000 across Europe, the Middle East and Africa (EMEA) NB. The featured photo is from the project of 2015 Whitley Award winner, Panut Hadisiswoyo. 9 Websites Mail Online – News Website 2nd August 2015 224 million monthly visitors http://www.dailymail.co.uk/debate/article-3182586/RACHEL-JOHNSON- Don-t-blame-idiot-shot-Cecil-guilty.html Rachel Johnson: Don't blame the idiot who shot Cecil - we're all guilty When we were small, we’d test my father by asking: ‘If you had to save an animal species or us, Dada, which would you choose?’ My father (an environmentalist, conservationist and one of the first jolly green giants) would always say that he’d elect to save the last pair of mountain gorillas in Congo ahead of his children. Though we minded at the time, I agree, and never more so than now. On his LBC radio show, presenter James O’Brien puffed and asked: ‘Why do we care more about the death of a lion than the death of a migrant in the Chunnel,’ as if our priorities were awry for minding so passionately about the killing by crossbow of a much loved lion, and not caring about the dying of a nameless, faceless Sudanese. 10 One miserable American gun-toting speck of a rampant, predatory and destructive species paid £35,000 to take out a superb, rare and valuable male of an endangered one. But I’m not sure that this is some moral confusion, emanating from British people’s famed preference for four-legged creatures great and small over their fellow man. The world recoiled from the actions of the trophy-hunter, Walter Palmer, a dentist from Minnesota. There is global outrage over sickening images of a noble beast, slain for the gratification of a member of Safari Club International. I grieve for Cecil as I used to sob over the last days of Aslan in the Narnia books – or still feel a bit thoughtful on Good Friday in church. I find an almost Christian symbolism in the untimely death of the lion. But I also think there’s one unacknowledged reason it makes us all quite so pierced with sadness: collective guilt. We as a race must be held responsible for the fact that the human population is soaring – to a projected 9.7 billion in 2050 – while the population of wildlife species has crashed by 52 per cent since 1970 (around the time my father – the author of seven books about population