Barbara Rochen Renner, Phd, Library Services Evaluation Specialist And

Barbara Rochen Renner, Phd, Library Services Evaluation Specialist And

On the Air and Online! Librarians and Doctors Using a Blog and Radio Show to Communicate with Listeners About Health Barbara Rochen Renner, PhD, Library Services Evaluation Specialist and Allied Health Sciences Liaison; Robert Ladd, MA, Instructional and Media Design Specialist; Karen Crowell, MLIS, Clinical Information Specialist; Lee M. Richardson, MLIS, Cataloging and Metadata Coordinator | Health Sciences Library, University of North Carolina at Chapel Hill Introduction Results Header image YOUR HEALTH® Radio (YOURHEALTHRADIO.org) airs weekly on a local ð Global reach AM station. It is produced and hosted by Family Medicine clinicians in the • Over 18,000 blog views since June 2010 Page tabs School of Medicine at the University of North Carolina (UNC) at Chapel Hill. • Over 60 countries between February 25 and April 18, 2012 The UNC Health Sciences Library (HSL) partners with YOUR HEALTH® to Blog post provide quality health information to the public. We initially assisted YOUR Search box HEALTH® in making their website more attractive, interactive, and user- Categories dropdown menu friendly with a solution that they could maintain without IT staff assistance. Social media Additional HSL roles have emerged as the partnership has evolved. Click to watch co-host Adam Goldstein discuss our collaboration. HSL-provided resource links ð Benefits for show listeners and blog readers Initial HSL Roles • Reach more consumers via multiple media (radio and blog) ð Initial consultation • More options for listening, commenting & sharing • Analyzed requirements, preferences, Categories and • Easier to search and navigate website tags for this post and constraints • Online access to expanded information on show topics • Researched possible solutions RSS feed for blog HSL and HSL’s NC Health Info listed ð Benefits for Health Sciences Library and our users • Presented options and recommendations as YOUR HEALTH blog sponsors Space for user comments about this post • 25-30,000 weekly listeners hear on-air HSL sponsorship message ð Website redesign Calendar search (click on date) • Creates on-air “teachable moments” when hosts call on HSL librarians • Recommended interactive blog using WordPress platform to add resources to blog • Created blog prototypes and header image, advised on blog design New and Evolving Roles • Demonstrates our expertise to campus constituents • Integrated interactive features, including blog comments and social ð Provide additional health information for blog • Increases our collaboration and outreach media (Facebook, Twitter) • Based on show content, identify key follow-up topics • Connects more consumers to better quality health information • Trained production staff • Research consumer health sources; provide links to best resources • Expands our services, skills & experience • Provided ongoing technical support • Respond to specific requests by hosts • Educates us about consumers’ and physicians’ information needs ð Information organization and discovery ð Advise on use of images and multimedia ð Benefits for YOUR HEALTH®: • Evaluated WordPress options for indexing and searching ð Provide ongoing consultation in design and technical issues (e.g., • Expanded interaction with consumers beyond on-air show • Organized content with categories and tags possible migration to WordPress.org) • Content is more consumer-driven • Chose consumer health vocabulary used in MedlinePlus ð Supplement MedlinePlus vocabulary to cover expanding topics • More in-depth information than possible with broadcast only • Used search box and calendar search (e.g., health information technology) • More opportunities to promote YOUR HEALTH® contributors ð Analyze site statistics (re: functionality, usage, trends) .

View Full Text

Details

  • File Type
    pdf
  • Upload Time
    -
  • Content Languages
    English
  • Upload User
    Anonymous/Not logged-in
  • File Pages
    1 Page
  • File Size
    -

Download

Channel Download Status
Express Download Enable

Copyright

We respect the copyrights and intellectual property rights of all users. All uploaded documents are either original works of the uploader or authorized works of the rightful owners.

  • Not to be reproduced or distributed without explicit permission.
  • Not used for commercial purposes outside of approved use cases.
  • Not used to infringe on the rights of the original creators.
  • If you believe any content infringes your copyright, please contact us immediately.

Support

For help with questions, suggestions, or problems, please contact us