A joint venture partnership of INTRODUCTION FOR NEW EXHIBITORS A guide containing useful tips on how to make your participation at ISE 2014 a success A joint venture partnership of Dear Exhibitor, Thank you for choosing to participate at Integrated Systems Europe 2014. The ISE team would like to give you a warm welcome and provide you with the’ Introduction for New Exhibitors’, a helpful guide to prepare you for the show. In this manual you will find guidelines on how to properly prepare for the exhibition and some suggestions on how to measure the success of your participation at the event. Please read the Introduction for New Exhibitors carefully and start your journey to a successful tradeshow! 2 Find out more. www.iseurope.org A joint venture partnership of TABLE OF CONTENTS The Story of Integrated Systems Europe ......................................................................................4 Introduction .......................................................................................................................... 5 PART 1: WHAT TO DO BEFORE THE SHOW .............................................................................. 6 Set a SMART goal ......................................................................................................................6 GETTING STARTED! ............................................................................................................... 7 Exhibitior login details ...............................................................................................................7 Exhibitor area ............................................................................................................................8 Exhibitor profile ....................................................................................................................8 How to promote your participation at ISE ............................................................................9 Public profile & show guide entry ........................................................................................9 ISE Daily ................................................................................................................................10 The ISE Meeting Maker ........................................................................................................10 Exhibitor news ......................................................................................................................10 Press release........................................................................................................................10 ISE Registration System .......................................................................................................12 ISE URL Registration on your website .................................................................................12 How to keep track of customers ..........................................................................................13 The ISE Webshop ..................................................................................................................14 Decorating your stand ..........................................................................................................15 Stand Personnel ...................................................................................................................16 How many people do you need? ...........................................................................................16 Registering stand personnel ................................................................................................17 Build-up and Early Build-up ................................................................................................18 CEVA Logistics ......................................................................................................................18 PART 2: DURING THE SHOW ................................................................................................... 20 Collect leads with visit-connect app .........................................................................................20 Floor Managers .........................................................................................................................20 Exhibitor services ......................................................................................................................20 PART 3: AFTER THE SHOW ..................................................................................................... 22 Measure your success ...............................................................................................................22 How to calculate ROI .................................................................................................................22 Check list .............................................................................................................................. 23 3 Find out more. www.iseurope.org A joint venture partnership of THE STORY OF INTEGRATED SYSTEMS EUROPE The first Integrated Systems Europe tradeshow was held in Geneva, Switzerland in February 2004. A joint venture between InfoComm International, CEDIA and NSCA, the show attracted 120 exhibitors and just fewer than 3,500 attendees. In its 10th year, ISE 2013 saw a record-breaking 894 exhibitors and 44,151 attendees pass through the doors of the Amsterdam RAI. This further cements ISE’s position as the world’s fastest-growing and best-attended show in the professional AV and electronic systems space, setting the benchmark for other AV industry tradeshows. ISE 2014 will again occupy all 12 halls of the Amsterdam RAI and is set to attract more than 45,000 attendees from 140 countries. Maintaining its reputation for connecting new technolo- gies, companies and end-user industries, ISE will continue to present an exciting show floor featuring over 1000 product launches as well as a packed program full of education and events. The 2013 edition of Integrated Systems Europe took place from 29-31 January 2013 at the Amsterdam RAI of which you can find some event figures below: Event growth year by year Integrated Systems Europe has demonstrated strong and sustainable growth ever since its launch in 2004. Today, ISE is one of the fastest-growing tradeshows in any industry, anywhere in the world. These graphs plot our growth down the years in terms of attendance, exhibitor numbers and net floor space occupied. Floor Space Exhibitors Attendees Would you like to read more about ISE? Please click here to see the full facts and figures of ISE 2013. 4 Find out more. www.iseurope.org A joint venture partnership of INTRODUCTION In order to efficiently plan your participation at ISE 2014, it is necessary to take into account the activities before, during and after the show. This manual will cover every aspect regarding the preparation of the exhibition and will explain all the important steps you will need to take. This manual will help you: • Set a clear measurable goal • Plan an effective stand that will attract customers and sell • Maximize ROI • Increase traffic on your stand by efficiently inviting attendees beforehand • Brief your staff and make them work towards the objectives set • Follow up; What to do after the show 5 Find out more. www.iseurope.org 1. WHAT TO DO A joint venture partnership of BEFORE THE SHOW SET A SMART GOAL Do you plan on generating 250 new sales leads? Launch or demonstrate a new product to 200 top buyers? Find 40 new dealers? Or meet at least 45 new qualified prospects? In all cases it is extremely important to set a measurable goal. Everything you plan to do at the event will revolve and be oriented towards the achievement of your set goals. Choosing the kind of stand design and selecting stand personnel are also influ- ential aspects during this process. Finally, make sure you set specific, measurable, achievable, realistic and time bounded goals; the more specific the goal, the better your chances are to achieve it and measure it! When setting your goals remember: • Be realistic • Relate each goal to each other; it’s easier to achieve them! • Do not pick too many goals but focus on a few • Prioritize them in order of importance 6 Find out more. www.iseurope.org 1. GETTING STARTED! A joint venture partnership of EXHIBITOR LOGIN DETAILS Please note: The login details will be sent to the main contact person only! In case the main contact person changes, it needs to be communicated to the Operations Department. A main contact person of your company has been registered in our database. The main contact person has been provided with the login details, if this is not the case; please do not hesitate to contact the Operations Department at [email protected] to request it. By accessing our website www.iseurope.org you are able to find all information regarding ISE; how to get to the RAI, information about hotels and much more. • On the top right of the page you will find the exhibitor button: • Click on it and then click on “exhibitor login services”. Enter your username and password. • On the Welcome page you will see a Dashboard with an overview of all important tools that can be used to make ISE a greater success. The boxes with a cross indicate that the tool has not been used yet. • On the left side of the page you will see the menu listing all important downloads and infor- mation about ISE (exhibitor manual, stand builder information, general information). 7 Find out more. www.iseurope.org 1. GETTING