BTS NDRC 1 Chers étudiants, J'espère que vous vous portez bien. Cette semaine, je vous propose d'aborder une nouvelle thématique: la publicité. Vous trouverez des activités d'introductions dans cette séance. Nous nous retrouverons également pour une heure de classe virtuelle ce vendredi à 13h00. Je vous souhaite une bonne semaine. E.Eveillé Objectifs: • Découvrir le lexique thématique lié à la publicité • Présent BE +ING Durée indicative: 2h00 Chapter 7: Advertising Exercise 1: Iconic advertising spaces Picadilly Circus, London Time Square, New York City 1) On the web, find some pieces of information about these two landmarks. 2) Introduce each of these place and express the common points between them. Use the following linking words to make your presentation Useful vocabulary: an ad, an advert, an advertisement: une publicité to advertise: faire la publicité a brand: une marque a billboard: un panneau publicitaire Exercice 2: Superbowl ads 1) Read the following text: The U.S. television broadcast of the Super Bowl – the championship game of the National Football League (NFL) – features many high-profile television commercials, colloquially known as Super Bowl ads. The phenomenon is a result of the game's extremely high viewership and wide demographics: Super Bowl games have frequently been among the United States' most-watched television broadcasts, with Nielsen having estimated that Super Bowl XLIX in 2015 was seen by at least 114.4 million viewers in the United States, surpassing the previous year's Super Bowl as the highest-rated television broadcast in U.S. history. As such, advertisers have typically used commercials during the Super Bowl as a means of building awareness for their products and services among this wide audience, while also trying to generate buzz around the ads themselves so they may receive additional exposure, such as becoming a viral video. Some commercials airing during, or proposed to air during the game, have attracted controversy due to the nature of their content. Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself; many viewers only watch the game to see the commercials,[3] national surveys (such as the USA Today Super Bowl Ad Meter) judge which advertisement carried the best viewer response, and CBS has aired yearly specials since 2000 chronicling notable commercials from the game. Super Bowl advertisements have become iconic and well known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects. The use of celebrity cameos has also been common in Super Bowl ads. Several major brands, including Budweiser, Coca- Cola, Doritos, GoDaddy, Master Lock, and Tide have been well known for making repeated appearances during the Super Bowl. The prominence of airing a commercial during the Super Bowl has carried an increasingly high price. The average cost of a 30-second commercial during the Super Bowl has ranged from $37,500 at Super Bowl I to around $2.2 million at Super Bowl XXXIV in 2000. By Super Bowl XLIX in 2015, the cost had doubled to around $4.5 million,[4] and by Super Bowl LIV in 2020, the cost had reached $5.6 million for a 30-second slot.[5] Source: Wikipedia • List facts about Superbowl ads • List the advantages of creating a Superbowl commercial ( an ad on TV) for a company. • List the issues / problems linked to creating a Superbowl commercial for a company. 2) Your favourite Superbowl ad • On youtube, watch different videos of Superbowl commercials and select / pick your favourite. • Prepare a 4 minutes presentation to give during our virtual session on friday. ◦ Introduce the product advertised and the brand ◦ Explain what is happening in the video ( Remember to use BE+ ING https://www.youtube.com/watch?v=nbFnVm2TniU ) ◦ Explain why picked this video and why you believe it is successful in advertising the product. Remember to use specific phrases to give your opinion. .