20&21 October 2021 at Javits Center THE INCREDIBLE Amy New York – Cuddy Bogotá – Game-changing social Madrid – psychologist and México – award-winning Milano – Harvard lecturer Sydney – Alan Mulally Amy Cuddy Lynda Gratton Organizational Leadership Talent Workforce Transformation Henry Timms & Nathan Furr Don Peppers Jeremy Heimans Business Transformation Marketing Management Renée Richardson Alicia Hare Matthew Gosline Personal Leadership Weatherley-White Innovation Culture Sustainability Felipe Gómez Performance wobi.com/wbf-nyc World Business Forum We can't wait to see you again in person. The world’s most important gathering of senior executives. It’s about business. It’s about inspiration. With this year's event approaching, we are hugely excited to be able to host you in person at the World Business Forum. The conference will once again provide a unique opportunity for senior executives to learn from and be inspired by some of the world's brightest and most influential business minds. Focused on preparing leaders to face the challenges of a new business environment, the forum provides an invaluable opportunity to learn about major business and management trends, and to do so in the company of more than 2,000 other senior leaders. This is a unique and irreplaceable opportunity for anyone in a strategic leadership position in their organization. Our 2021 program features fantastic speakers such as, Lynda Gratton, Alan Mulally and Amy Cuddy. We would be delighted to have you and your colleagues join us in person at the next edition of the World Business Forum in NYC. Yours faithfully, Christopher Stanley General Manager, WOBI USA This is the moment. The place is the World Business Forum. NOW A unique time of unprecedented change. An unparalleled opportunity for development and growth. NOW is the time we have to refocus our strategies and transform our operations. NOW is the opportunity we have to create an enduring competitive advantage. NOW is the space we have to cultivate the unique creative, human talent upon which our organizations are based. It is urgent, powerful and laden with potential. Join us at World Business Forum New York 2021 for a learning experience that will equip and inspire you to leverage the full possibility of the incredible NOW. Thinkers, leaders, doers and change-makers, coming together to provoke, galvanize, embolden and excite. Welcome to the Incredible NOW at World Business Forum NYC 2021. THE INCREDIBLE 11 LEARNING 10 EXCEPTIONAL NETWORKING SPEAKERS INSPIRATION 2,000 500 60% MORE THAN 2,000 REPRESENTING MORE THAN 60% ATTENDEES MORE THAN 500 CEO’s AND COMPANIES SENIOR EXECUTIVES Alan Mulally ORGANIZATIONAL LEADERSHIP PRESIDENT AND CHIEF EXECUTIVE OFFICER, THE FORD MOTOR COMPANY 20062014 One of the most respected business leaders of our age, Alan Mulally served as President and Chief Executive Officer of Ford Motor Company and as a member of Ford's board of directors from 2006 to 2014. He led Ford's LEADERSHIP: CULTURAL transformation into one of the world's leading TRANSFORMATION automobile companies and the #1 automobile 1 Developing and communicating brand in the United States. an inspiring vision that will unite and focus your people He guided Ford in working together on a compelling vision, comprehensive strategy 2 Presenting the Working Together and implementation of the One Ford plan to management system: Principles deliver profitable growth for all of the and practices for ensuring accountability and collaboration company's stakeholders. Prior to joining Ford, Mulally served as President and CEO of 3 Rethinking external relationships Boeing Commercial Airplanes and President with suppliers and customers: of Boeing Information, Space, and Defense From win/lose to win/win Systems. 4 Paving the path for outstanding execution: Relentless implementation based on facts and data Amy Cuddy TALENT GAMECHANGING SOCIAL PSYCHOLOGIST AND AWARDWINNING HARVARD LECTURER A bestselling author, award-winning Harvard lecturer, and game-changing social psychologist, Amy Cuddy is recognized as a leading authority on the behavioral science of power, presence, and prejudice. She is the EMPOWERING PEOPLE TO PERFORM AT author of international bestseller, Presence: THEIR HIGHEST POTENTIAL Bringing Your Boldest Self to Your Biggest 1 Analyzing the traits, behaviors Challenges, and her highly-cited research has and practices necessary to been published in top academic journals and perform under conditions of a range of internationally-known publications stress and uncertainty like The Economist, The Wall Street Journal and Fast Company. Cuddy is a passionate 2 Harnessing the power of proponent of self-empowerment through presence to help you and your team perform at the highest evidence-based techniques, and her work is levels of confidence dedicated to motivating others to summon their best selves in approaching life’s biggest 3 Building the trust necessary to challenges. facilitate the communication and absorption of ideas 4 Combating prejudice: Exploring the anatomy of bias at work Lynda Gratton WORKFORCE TRANSFORMATION LONDON BUSINESS SCHOOL PROFESSOR AND EXPERT ON THE FUTURE OF WORK Lynda Gratton is a Professor of Management Practice at London Business School where she directs ‘Human Resource Strategy in Transforming Companies’ – considered the world’s leading program on human resources. Over the last 20 years she has helped companies all over the world to prepare for the PREPARING FOR THE FUTURE OF WORK future of work, while writing extensively about 1 Analyzing the tensions created by the interface between people and advances in technology and longevity organisations. Among her eight books are and the implications for the future of Living Strategy, The Shift, and most recently work The 100-Year Life: Living and Working in an Age of Longevity. 2 Reflections on a changing social narrative: The implications for business of a forced reassessment of our core Since 2008 Gratton has led the Future of Work values Research Consortium, the longest running and most advanced membership group 3 How leaders successfully generate anticipating how work is changing and what organizational change and learning in organisations must do differently to thrive in the fast-paced and challenging years ahead. She is a Fellow of the World environments Economic Forum (WEF) and has chaired the WEF Council of Leadership. In 2017, Gratton 4 The rebalancing of work, home and family life: What will be the long term became an Advisor for GoogleOrg’s initiative to impact of coronavirus on help people prepare for the changing nature of organizational life work. Henry Timms & Jeremy Heimans MANAGEMENT BESTSELLING AUTHORS AND PIONEERS IN BUILDING DIGITAL MOVEMENTS Henry Timms and Jeremy Heimans are the authors of the international best-selling book New Power: How Anyone Can Persuade, Mobilize and Succeed in our Chaotic, World Economic Forum’s Network of Global Connected Age which looks at how Agenda Councils. Jeremy Heimans is the organizations and individuals how to build co-founder and CEO of Purpose, a social influence in a world transformed by digital impact agency that helps clients put purpose mobilization. Together they offer a fresh lens and participation at the core of what they do. and effective strategies for organizations of all His work has led him to be named one of Fast types on how to spread ideas, build Company’s Most Creative People in Business. movements, and drive revenue. New Power was featured as the Big Idea in POWER, PURPOSE AND Harvard Business Review and CNN called it PANDEMIC one of the Top Ten Ideas to Change the World in 2015. The framework has been 1 How the combination of purpose and praised by Fortune 100 CEOs such as participation is supercharging brands Walmart’s Doug Macmillon and Unilever’s Paul and transforming marketing Polman. New Power was also named a best 2 Three key elements that will allow the book of 2018 by the Financial Times, successful new power brand to thrive in Bloomberg, Fortune, Inc and CNBC. the 21st century Henry Timms is the former President and CEO 3 Creating a sense of higher purpose of the 92nd Street Y, and is currently the among customers and turning it into President and CEO of New York City’s iconic action and participation Lincoln Center for the Performing Arts. He 4 How to unleash the agency of serves as a Hauser Visiting Leader at Harvard communities beyond your core Kennedy School, Visiting Fellow at Stanford constituents employees University and has served as a member of the Nathan Furr BUSINESS TRANSFORMATION RECOGNIZED AUTHORITY ON DIGITAL TRANSFORMATION AND DISRUPTIVE INNOVATION As a recognized expert in the fields of technology strategy, digital transformation and disruptive innovation, INSEAD Professor Nathan Furr helps organizations reposition for growth during periods of uncertainty and disruption. He currently leads INSEAD’s Innovation Capital: How to Compete—and technology strategy, digital transformation Win—Like the World’s Most Innovative and innovation courses and has worked closely Leaders. His extensive research has appeared with global clients to help them transform their in Harvard Business Review, Forbes, and Inc. innovation efforts. With a PhD from Stanford among others. University, Furr is uniquely qualified to guide LEADING TRANSFORMATION: HOW organizations to the other side of disruption, TO TAKE CHARGE OF YOUR where they can successfully build business in COMPANY’S FUTURE new ways. Through his research, Furr shares customized tools that help leaders rethink and 1 Behavioral innovation: how leaders “invent” a future. He has helped companies like can envision valuable new futures and Google, Microsoft and Johnson & Johnson shed break the decision bottlenecks that outdated corporate cultures and habits in hold organizations back order to make dramatic transformational leaps. 2 Anticipating and recognizing when new technologies pose a threat and Among his work, Furr has received various how to respond in order to profit from awards, including the Best Dissertation Award them from both the Technology & Innovation Management Division and the 3 Developing uncertainty capability: Entrepreneurship Division of the Academy of How to better equip leaders and Management.